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“amir ekhlassi”

Showing 1 - 12 of 12 results for “amir ekhlassi”
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  • Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

    by Amir Ekhlassi, Mahdi Niknejhad Moghadam, Amir Mohammad Adibi ...
    To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines ... Read more

    $125.99 USD

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  • Branding Inside Out

    Internal Branding in Theory and Practice

    Edited by Nicholas Ind ...
    Internal branding is the cultural shift that occurs within an organization when employees become more customer-focused. By getting employees to truly commit to a brand's ideology internally, companies will find that their brand messages are conveyed externally much more effectively. Branding Inside Out is a multi-contributor text containing chapters from an array of senior professionals and ... Read more

    $41.99 USD

  • Strategic Corporate Communication in the Digital Age

    Edited by Mark Anthony Camilleri ...
    Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners. New technologies have empowered various organisations and their stakeholders. The digital and social media are central to the process of building ... Read more

    $86.99 USD

  • People, Management and Organizations

    by Anna Sutton ...
    This brand new and innovative core textbook fuses topics from the related fields of organizational behaviour and human resource management to provide new insight into the interconnectedness of these important and complementary areas. The text takes an integrated and dynamic approach to the study of how work and people are organized and puts the human at the centre of human resource management and ... Read more

    $76.99 USD

  • The Learning-Driven Business

    How to Develop an Organizational Learning Ecosystem

    by Alaa Garad, Jeff Gold ...
    A comprehensive guide to developing a culture of learning and education within your business.In any kind of organization, learning has become a vital part of the growth and development process, but it only produces effective results if it is pursued strategically and embedded deeply into the culture of the workplace. In recent years, there has been a growing consensus that, for many organizations, ... Read more

    $25.99 USD

  • The Sage Handbook of Industrial Marketing

    Edited by Adam Lindgreen, Thomas Fotiadis, Catherine Pardo, C. Anthony Di Benedetto, Dimitris Folinas, Pete Naudé ...
    The Sage Handbook of Industrial Marketing addresses the dynamic and complex landscape of industrial marketing, emphasizing the unique challenges and opportunities within business-to-business transactions. In an era marked by technological advancements and globalization, this handbook offers a comprehensive resource that defines the industrial marketing field, captures its historical foundations, ... Read more

    $99.99 USD

  • Entrepreneurial Marketing for SMEs

    by Luca Cacciolatti, Soo Hee Lee ...
    Series series Business and Management (R0)
    Entrepreneurial Marketing for SMEs contextualizes the practice of marketing amongst SMEs, and critically discusses major issues of Entrepreneurial Marketing with a relevant and up-to-date academic body of knowledge. ... Read more

    $89.99 USD

  • Promotion, Recruitment and Retention of Members in Nonprofit Organizations

    by Cecilia Isabel Calderón Valencia, Judith Cavazos-Arroyo, Alfonso López-Lira Arjona ...
    Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.Highlighting the critical role of NPO members in creating value in the pursuit of its ... Read more

    $81.99 USD

  • Resistance to Change - a New Perspective: A Textbook for Managers Who Plan to Implement a Change

    by Daniela Bradutanu ...
    The intention for this book is to present the resistance to change phenomenon from a new perspective. The term resistance is complex and very often misinterpreted. Change leaders should adapt their perspectives on this subject and try to see resistance from a positive angle as well. By just changing the prospect of analyzing it, managers could experience a greater success in implementing new ... Read more

    $7.99 USD

  • Contemporary Practice and Theory of Organisations – Part 1:

    Understanding the Organisation

    Edited by Daniel Simonovich, Timea Havar-Simonovich ...
    Organizations are the central entities of the business world, comprising multiple people pursuing a collective goal while being linked to an external environment. Both academics and practitioners have kept up a continuing interest in advancing their understanding of organizations. This is the first of two volumes dedicated to the state of the art of theories and practices of organizations. It is ... Read more

    $21.99 USD

  • Managing Diversity, Innovation, and Infrastructure in Digital Business

    Edited by Nilanjan Ray ...
    In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in ... Read more

    $166.49 USD

  • Leveraging Computer-Mediated Marketing Environments

    Edited by Gordon Bowen, Wilson Ozuem ...
    Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful ... Read more

    $175.49 USD