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“amanda natividad”

Showing 1 - 12 of 12 results for “amanda natividad”
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  • Zero Click Marketing

    by Amanda Natividad, Rand Fishkin ...
    The click is dying. Marketing is just getting interesting. Here's the playbook for what comes next.Zero Click Marketing is the honest, tactical, occasionally unhinged, and aggressively footnoted guide to earning attention, building an audience, and growing a business on a web that has stopped sending clicks.More than half of Google searches now end without a click. Social platforms actively punish ... Read more

    $11.99 USD

    PRE-ORDER

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  • Growth Hacker Marketing

    A Primer on the Future of PR, Marketing, and Advertising

    by Ryan Holiday ...
    A primer on the future of PR, marketing and advertising — now revised and updated with new case studies"Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of MekanismMegabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with ... Read more

    $10.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Strangers To Superfans

    A Marketing Guide to The Reader Journey

    by David Gaughran ...
    Series Book 2 - Let's Get Publishing
    From the author of Let's Get Digital and Amazon Decoded, this book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and forces you to view your marketing from their perspective.*Learn the five stages in the Reader Journey.*Identify where your blockages are and how to fix them.*Optimize each stage to increase conversion.*Boost sales by ... Read more

    $4.99 USD or Free with Kobo Plus

  • Obviously Awesome

    How to Nail Product Positioning so Customers Get it, Buy it, Love it

    by April Dunford ...
    You know your product is awesome-but does anybody else?In a crowded market, even the best products struggle to get noticed-not because they're not great, but because your customers don't get them. The problem isn't the product-it's the positioning.In this second edition of her bestselling book, Obviously Awesome, positioning and tech expert April Dunford gives you the tools to make your product ... Read more

    $9.99 USD

  • Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

    by Rajat Paharia ...
    The New York Times and Wall Street Journal bestseller!The new secret to driving LOYALTY THAT PAYSOnce revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don't inspire long-term loyalty. Once a better deal comes along, customers will ... Read more

    $25.19 USD

  • Web Copy That Sells

    The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

    by Maria Veloso ...
    Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques.Veloso provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, “Twitterized” attention spans, and new forms of video content, marketers’ online sales ... Read more

    $10.99 USD

  • The Convenience Revolution

    How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty

    by Shep Hyken ...
    Convenience is KingWhen you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk, would you rather stop by a large supermarket or a 7-Eleven? Customers who shop at convenience stores know the selection is ... Read more

    $14.39 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

    by Joe Pulizzi, Brian W. Piper ...
    From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube ... Read more

    $21.59 USD

  • Create Once, Distribute Forever

    How Great Creators Spread Their Ideas and How You Can Too

    by Ross Simmonds ...
    In the modern business world, distribution is king.Impactful products and extraordinary ideas are no longer enough to guarantee success for today's digital creators. To improve sales, gain influence, increase engagement, and make an impact, how and where you distribute your work is more important than the work itself.In Create Once, Distribute Forever, digital marketing strategist Ross Simmonds ... Read more

    $7.99 USD

  • Everything I Know about Marketing I Learned From Google

    by Aaron Goldman ...
    Want Market Share? Google It!“Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.”—Brian Morrissey, Digital Editor, Adweek“An insightful tour of the elements that have made Google successful combined with a usable ... Read more

    $27.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Dropshipping Shopify

    A Beginner’s Guide to Making Passive Income Online – Set up Your Shopify Store, Sell Unique Products and Promote Your Brand With Top E-Commerce Marketing Strategies

    by Samuel Smith ...
    If You’ve Always Dreamed about owning a Charming Store and Selling Unique Items, but Lack the Funds and Space to Do So, Keep Reading and Take the First Step Toward Making this Dream Come True!Dropshipping is a go-to method for anyone who wants to upgrade his or her budget without investing a crazy amount of money to start a business.This incredible platform provides you with an opportunity to own ... Read more

    $2.99 USD or Free with Kobo Plus

  • Business Writing with AI For Dummies

    by Sheryl Lindsell-Roberts ...
    Learn how to generate high quality, business documents with AIThis essential guide helps business writers and other professionals learn the strengths and weaknesses of AI as a writing assistant. You'll discover how AI can help you by chopping through writer's block, drafting an outline, generating headlines and titles, producing meaningful text, maintaining consistency, proofreading and editing, ... Read more

    $18.00 USD