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“alistair croll”

Showing 1 - 12 of 12 results for “alistair croll”
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  • Just Evil Enough

    The Subversive Marketing Handbook

    by Alistair Croll, Emily Ross ...
    Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business ... Read more

    $16.18 USD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Lean Analytics

    Use Data to Build a Better Startup Faster

    by Alistair Croll, Benjamin Yoskovitz ...
    Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction.This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. ... Read more

    $24.99 USD

    Also available as: Audiobook

    Also available as: Audiobook

  • Audiobook

    Lean Analytics

    Use Data to Build a Better Startup Faster

    by Alistair Croll, Benjamin Yoskovitz ...
    Narrated by Daniel Henning ...

    Unabridged

    12 hours 48 min

    Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants.Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and ... Read more

    $24.99 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    Just Evil Enough

    The Subversive Marketing Handbook

    by Alistair Croll, Emily Ross ...
    Narrated by Alistair Croll ...

    Unabridged

    13 hours 59 min

    Looking for an advantage in an unfair world?The rules of poker tell you how to play—but not how to win. You win by bluffing, looking for your opponent’s tells, remembering cards, and intimidation. So why is it that in business we spend so much time teaching the rules, and so little finding new ways to win?For the last decade, expert in strategic communications Emily Ross and bestselling business ... Read more

    $23.99 USD or Free with Kobo Plus

    Also available as: eBook

    Also available as: eBook

  • Propose, Prepare, Present

    How to become a successful, effective, and popular speaker at industry conferences

    by Alistair Croll ...
    Every year, tens of thousands of companies—from industry giants to aspiring upstarts—apply to speak at conferences. They pump millions of dollars into these events, hoping to find new customers, strengthen their brand, and meet new partners. Sadly, for most of them, things don’t go that way. Submitted topics aren’t chosen; when they are, they come across as tone-deaf sales pitches.What does it ... Read more

    Free

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  • Audiobook

    Product Leadership

    How Top Product Managers Launch Awesome Products and Build Successful Teams

    by Richard Banfield, Martin Eriksson, Nate Walkingshaw ...
    Narrated by Mitchell Dorian ...

    Unabridged

    7 hours 41 min

    In today's lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it's rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don't?This ... Read more

    $19.99 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    Monetizing Innovation

    How Smart Companies Design the Product Around the Price

    by Madhavan Ramanujam, Georg Tacke ...
    Narrated by Darren Stephens ...

    Unabridged

    7 hours 28 min

    Surprising rules for successful monetizationIn Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing ... Read more

    $19.99 USD

    Also available as: eBook

    Also available as: eBook

  • Audiobook

    The Cold Start Problem

    How to Start and Scale Network Effects

    by Andrew Chen ...
    Narrated by Andrew Chen ...

    Unabridged

    10 hours 28 min

    A startup executive and investor draws on expertise developed at the premier venture capital firm Andreessen Horowitz and as an executive at Uber to address how tech’s most successful products have solved the dreaded ""cold start problem”—by leveraging network effects to launch and scale toward billions of users.Although software has become easier to build, launching and scaling new products and ... Read more

    $28.99 USD

    Also available as: eBook

    Also available as: eBook

  • Taming the Inbox

    Dealing with email overload

    by Rick Dearman ...
    Conquer Your Inbox: Transform Email Chaos into Productive Mastery Hey there, inbox conqueror!Are you ready to break free from the clutches of email overload? Say goodbye to the never-ending sea of messages that drown your productivity. Say hello to the game-changing 4D's method, hailing from the elite ranks of time management systems – your ticket to turning your unruly inbox into a dedicated ... Read more

    $1.33 USD or Free with Kobo Plus

  • The Website Design Playbook: Why Your Website Is A Sales Machine And 6 Strategies To Improve It

    by Bear Burns ...
    This book gets you thinking at heart about what a website is supposed to do (turn visitors into customers) and how exactly it does it. Websites are more than simply pretty brochures. It's far better to think of them as "sales machines". And of course, you want your sales machine to work well. This book talks about that! ... Read more

    $1.99 USD or Free with Kobo Plus

  • Deconstructing Cloud

    by A Bilobrk ...
    Cloud isn’t simply a marketing term.  It’s not technology or hype either.  Cloud is a new way to look at how organizations operate.  From finance to marketing, from operations to IT, using cloud methodology can help make your organization more nimble, streamlined, innovative and more profitable while better enabling your employees to work more effectively and less restrained by your current IT ... Read more

    $7.99 USD

    PRE-ORDER

  • Top 10 SEO Tips

    by Darren Varndell ...
    10 Top SEO Tips to Boost Website Traffic SEO (Search Engine Optimization) has become a crucial part of Internet Marketing to ensure that your website is easily found by potential new customers, so we have put together a Top 10 SEO Tips checklist to help you get the best search results for your website or online business. Operating an online business website or e-commerce store, requires your ... Read more

    $0.99 USD or Free with Kobo Plus