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“alexandre grela”

Showing 1 - 12 of 12 results for “alexandre grela”
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  • The European Digital Handbook

    A time-effective solution to sell online in Europe

    by Alexandre Grela ...
    Are you trying to export your products or services online across Europe? Are you aware of the local particularities of the market you target? Do you have little spare time to learn? Then this e-book is for you. Learn how to efficiently sell online in Europe by getting the advice of a seasoned digital marketer. ... Read more

    $5.36 USD

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  • Misbehaving

    The Making of Behavioral Economics

    by Richard H. Thaler ...
    **Winner of the Nobel Prize in EconomicsGet ready to change the way you think about economics.**Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and ... Read more

    $12.99 USD

  • Blind Spot

    Why We Fail to See the Solution Right in Front of Us

    by Gordon Rugg ...
    The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century.But in just four-and-a-half months, Dr. Gordon Rugg, a renowned researcher, found evidence (which had been there all along) that the book could be a giant, glittering hoax.In Blind Spot: Why We ... Read more

    $7.99 USD

  • The Best Credit Repair Manual Ever Written

    by John Hyland Author ...
    Most American consumers have unclaimed monthly cash flow that they are currently paying to credit card companies that can be reduced, simply by asking—often via a simple telephone call to their creditors—if they know the rights words to use when they get on the phone. There are simple action steps you can take—today— to both improve your credit rating and reduce the often exorbitant interest rates ... Read more

    Free

  • The Economic Psychology of Tax Behaviour

    by Erich Kirchler ...
    Tax evasion is a complex phenomenon which is influenced not just by economic motives but by psychological factors as well. Economic-psychological research focuses on individual and social representations of taxation as well as decision-making. In this 2007 book, Erich Kirchler assembles research on tax compliance, with a focus on tax evasion, and integrates the findings into a model based on the ... Read more

    $44.99 USD

  • The Everything Guide to Customer Engagement

    Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business

    by Linda Pophal ...
    Expert advice and strategies for winning--and keeping--customers!Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. ... Read more

    $2.99 USD

  • Greed, Inc.

    Why Corporations Rule the World and How We Let It Happen

    by Wade Rowland ...
    Why is it that multinational drug companies hide or falsify unfavorable results? Why do automakers knowingly sell us unsafe cars? Why is big business allowed to poison our environment-and us? Why is our food so unhealthy, with obesity growing at such an alarming rate? Why are we working such long hours and enjoying life less? This timely and important book places the blame for much of what ails ... Read more

    $10.99 USD

  • Influence

    How Women's Soaring Economic Power Will Transform Our World for the Better

    by Maddy Dychtwald ...
    In the United States and in very many nations around the world, women are on the cusp of new financial power -- and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald reveals a huge cultural transformation that is about to occur -- a true tipping point -- ... Read more

    $13.99 USD

  • Transformative Consumer Research for Personal and Collective Well-Being

    Edited by David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne ...
    Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via ... Read more

    $72.99 USD

  • Retail Rebooted

    Reboot Your Business Model & Stay Relevant

    by Maria Comfort ...
    A retail specialist recounts the state of the industry and brings attention to the changes impacting retailers everywhere. The influence of technology in changing behavior and lifestyles is examined and the role of the consumer as "king" is explored. The author forecasts how we will engage in commerce in the future and proposes a roadmap to follow in order to achieve customer engagement and ... Read more

    $9.99 USD or Free with Kobo Plus

  • Happiness for All?

    Unequal Hopes and Lives in Pursuit of the American Dream

    by Carol Graham ...
    How the optimism gap between rich and poor is creating an increasingly divided societyThe Declaration of Independence states that all people are endowed with certain unalienable rights, and that among these is the pursuit of happiness. But is happiness available equally to everyone in America today? How about elsewhere in the world? Carol Graham draws on cutting-edge research linking income ... Read more

    $12.99 USD or Free with Kobo Plus

  • Fashion & Music

    Edited by Jochen Strähle ...
    Series series Business and Management (R0)
    This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of ... Read more

    $170.99 USD