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“adrian verto”

Showing 1 - 12 of 12 results for “adrian verto”
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  • Effective Marketing and Consumer Behavior Tactics for High-End Products

    Edited by Vera Teixeira Vale, Adriana Coutinho Gradim ...
    Effective marketing and consumer behavior tactics for high-end products require a better understanding of both psychological drivers and strategic brand positioning. High-end products often cater to a select group of consumers who value exclusivity, craftsmanship, and prestige, making it crucial for brands to tailor their marketing strategies to evoke a sense of luxury and desire. By leveraging ... Read more

    $197.99 USD

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  • The Oxford Handbook of Open Innovation

    Edited by Henry Chesbrough, Agnieszka Radziwon, Wim Vanhaverbeke, Joel West ...
    Series series Oxford Handbooks
    This Handbook seeks to be the definitive reference for the large and growing field of Open Innovation. A comprehensive collection of short and authoritative chapters, the volume summarizes the most vital research published in Open Innovation. It is an essential reference for seasoned scholars, a welcome introduction for junior scholars, and a kick-start package for undergraduate and MBA students. ... Read more

    $155.69 USD

  • Business Model Innovation

    Game Changers and Contemporary Issues

    Edited by Annabeth Aagaard ...
    Series series Business and Management (R0)
    In the contemporary business landscape, the imperative for innovative approaches to business model innovation (BMI) is more pronounced than ever, especially given the pressing grand challenges, technological disruptions, digital transformation, and pressing environmental and social concerns of our era. The prevailing discourse in business model and BMI scholarship predominantly revolves around ... Read more

    Free

  • Service Innovation and Management

    Digitalization, Service Infusion and Customer Experience

    Edited by Lars Witell ...
    Series series Future of Business and Finance
    This open access book investigates how digitalization and service infusion are changing service provision and the customer experience. It highlights the central role of service management and service innovation in making these changes not only appear in theory but also implementing them in business practice. At the beginning of the 21st century, many manufacturing firms struggled to exploit the ... Read more

    Free

  • Effective and Creative Leadership in Diverse Workforces

    Improving Organizational Performance and Culture in the Workplace

    Edited by Bethany K. Mickahail, Carlos Tasso Eira de Aquino ...
    Series series Business and Management (R0)
    This book examines the role of corporate culture in the execution of successful strategies for diversity and innovation. It explores how information is communicated across real organizations and how diversity impacts the effectiveness of the communication. As modern communication becomes more challenging within diverse groups, the varying content and contexts must be considered. Communications ... Read more

    $89.09 USD

  • Leaders of the Digital Age

    Strategies for Managing the Future

    Edited by Arzu Uğurlu Kara, Murat Sağbaş ...
    This book delves into the transformative role of digital leadership in contemporary organizations, exploring how digital technologies influence leadership practices, organizational culture, and business strategy. Through a comprehensive approach, the work examines key aspects such as the integration of digital leadership into organizational culture, the impact of digital leadership on innovation, ... Read more

    $51.29 USD

  • Proximity Marketing

    Converging Community, Consciousness, and Consumption

    by Rajagopal ...
    This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co ... Read more

    $12.99 USD

  • Agile Sustainable Marketing: Navigating Towards a Greener Future

    by Dipak Saha, Mrinal Kanti Das, Sudhir Rana, Kavita Sharma, Swati Mukherjee ...
    Series series Sustainable Management Practices: Volume 1
    This book shows how agile principles and sustainable marketing work together to help brands innovate, communicate, and grow while meeting environmental and social goals.Spanning 18 chapters, it moves from green consumer behaviour and eco-labelling to circular economy practices, sustainable tourism, AI in healthcare marketing, and green supply chain management. Drawing on global case studies, ... Read more

    $49.69 USD

  • Innovation Ecosystems and Sustainable Technologies

    Enhancing Competitiveness and Sustainability

    Edited by Rubee Singh, Vincenzo Corvello, Ilda Maria Coniglio, Shahbaz Khan ...
    Series series Emerald Studies in Sustainable Innovation Management
    Innovation Ecosystems and Sustainable Technologies: Enhancing Competitiveness and Sustainability draws connections between innovation ecosystems and sustainable development to seek ways of improving economic, environmental and social wellbeing based on improvements to the innovation ecosystems. The book sheds light on various advancements in innovation ecosystems and emerging technologies for the ... Read more

    $94.29 USD

  • Social Media Storms

    Empowering Leadership Beyond Crisis Management

    by Pernille Rydén, Muhammad Ismail Hossain, Efthymia Kottika, Vatroslav Škare ...
    This fascinating new book explores the benefits and dynamics of social media storms and identifies the possible opportunities that they present for further engagement with customers. It provides actionable managerial advice on planning for, measuring, and innovatively navigating social media storms. Based on a sound theoretical background and illustrated by vivid real-life examples and case ... Read more

    $60.99 USD

  • Shared Leadership Styles

    Implications For Modern Organizations

    by Anthony Oparaugo ...
    The Future of Leadership is Not Singular. It is Shared.The image of the heroic, solitary founder commanding from the top of a strict hierarchy is rapidly changing. In today's volatile, interconnected, and technologically driven world, modern enterprises can no longer align with rigid models built for stability. Leadership is no longer a fixed trait or a positional title; it is a dynamic, ... Read more

    $5.99 USD

  • Developing an Architecture of Future-Ready Business Excellence

    Edited by Ahmed Sedky ...
    In an era defined by rapid technological advancement, shifting consumer expectations, and global uncertainty, businesses must evolve beyond traditional models to remain competitive. Developing an architecture of future-ready business excellence requires a strategic integration of innovation and sustainability at every level of the organization. This involves not only embracing digital ... Read more

    $202.49 USD