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  • Field Casework

    Methods for Consulting to Small and Startup Businesses

    Series series Entrepreneurship & the Management of Growing Enterprises
    An indispensable guide for students who consult to businesses. --Jerry Katz, Series Editor Thousands of students participate in fieldwork experiences every year. Field Casework addresses the common questions and concerns of students engaging in consulting projects for small and startup businesses. Offering practical guidance, this informative text supports and directs the reader from the initial ... Read more

    $116.99 USD

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    The essential guide to decision making and problem solving for the interior designerThe interior design profession requires effective problem solving and critical thinking, as they impact all phases of the design project and most work activities of the interior designer. Whether you are a student or professional designer, much of what you do involves these skills. Although most of us do not even ... Read more

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  • The Corporate University Handbook

    Designing, Managing, and Growing a Successful Program

    by Mark D. Allen ...
    This comprehensive handbook is a valuable resource for companies of all sizes who are considering (or already developing) enhanced professional learning programs.Often working in conjunction with traditional educational institutions, they boast cream-of-the-crop faculty from the academic and business communities. Once the province of only the largest corporations, corporate universities are fast ... Read more

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  • Consumer Behavior

    Women and Shopping

    Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.This book details facts that could help any ... Read more

    $6.29 USD

  • Service Quality Management in Hospitality, Tourism, and Leisure

    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Read more

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  • Handbook for Strategic HR - Section 5

    Employee Engagement

    Employee engagement makes a difference. HR professionals know this intuitively and so do leaders. They want employees to care about their work and actively engage with the job and the organization. But now we know that employee engagement is not just something that makes intuitive sense. It also reaps financial rewards. This section provides case studies, hard data about what is effective, and ... Read more

    $4.99 USD

  • Lessons from the Virtual Classroom

    The Realities of Online Teaching

    Lessons from the Virtual Classroom, Second EditionThe second edition of the classic resource Lessons from the Cyberspace Classroom offers a comprehensive reference for faculty to hone their skills in becoming more effective online instructors. Thoroughly revised and updated to reflect recent changes and challenges that face online teachers, Lessons from the Virtual Classroom is filled with ... Read more

    $35.00 USD

  • Hospitality Management Education

    Help students succeed now and in the future in any aspect of the hospitality field!Hospitality Management Education focuses on the academic aspect of hospitality--the mechanisms of hospitality education programs, their missions, their constituents, and the outcomes of their efforts. This book examines why people study hospitality management, the vast opportunities the field offers, and ways to ... Read more

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  • Educational Strategies for the Next Generation Leaders in Hotel Management

    As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next ... Read more

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  • International Retail Marketing

    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and ... Read more

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  • Beyond Persuasion

    Communication Strategies for Healthcare Managers in the Digital Age

    The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.Whether healthcare managers are conducting meetings with employees, answering massive amounts of ... Read more

    $30.29 USD

  • Values-based Service for Sustainable Business

    Lessons from IKEA

    Series series Routledge Studies in Management, Organizations and Society
    The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business.The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value ... Read more

    $82.99 USD