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« tjark freundt »

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  • Marketing Performance

    How Marketers Drive Profitable Growth

    par Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke ...
    Drive marketing ROI with an investor's mindset and a proven toolkitTop marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing – because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied ... En savoir plus

    $27.99 CAD

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  • Data-Driven Marketing

    The 15 Metrics Everyone in Marketing Should Know

    par Mark Jeffery ...
    NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing ... En savoir plus

    $24.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Perfect Phrases for Setting Performance Goals

    par Douglas Max, Robert Bacal ...
    Collections series Perfect Phrases Series
    Set the bar for outstanding performanceA follow-up to the top-selling Perfect Phrases for Performance Reviews, this book provides managers with phrases and goals that describe expected future performance from their direct reports. A timesaving job aid for any performance review or plan, the book:Makes it easy for managers to set high performance goals for executives, management, or non-managers ... En savoir plus

    $12.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Sexy Little Numbers

    How to Grow Your Business Using the Data You Already Have

    par Dimitri Maex, Paul B. Brown ...
    Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have.Today, everything we do creates data, and the volumes are enormous. Virtually every time someone views something online, enters search on Google, ... En savoir plus

    $6.99 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • What's Your Digital Business Model?

    Six Questions to Help You Build the Next-Generation Enterprise

    par Peter Weill, Stephanie Woerner ...
    Digital transformation is not about technology--it's about change.In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in ... En savoir plus

    $33.99 CAD ou Gratuit avec Kobo Plus

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Business Restructuring

    An Action Template for Reducing Cost and Growing Profit

    par Carla Zilka ...
    An effective, long-term strategy for maintaining corporate growth, profit and competitive edgeDepicting a progressive emergent framework for long-term growth, profitability, and success, Business Restructuring: An Action Template for Reducing Cost and Growing Profit employs an integrated approach incorporating several of the most popular methodologies and best-in-class practices into a single ... En savoir plus

    $53.99 CAD

  • CERTIFIED SUPPLY CHAIN PROFESSIONAL (CSCP) EXAM PRACTICE QUESTIONS & DUMPS

    140+ EXAM PRACTICE QUESTIONS FOR APICS CSCP UPDATED 2020

    par Librito Books ...
    As the need for global supply chain professionals continues to grow, the desire for individuals who have earned their Certified Supply Chain Professional (CSCP) credential has become a key employer requirement and differentiator.Preparing for the APICS CSCP exam? Here we’ve brought 140+ EXAM PRACTICE QUESTIONS FOR CERTIFIED SUPPLY CHAIN PROFESSIONAL (CSCP) so that you can prepare well.Unlike other ... En savoir plus

    $3.24 CAD ou Gratuit avec Kobo Plus

  • Corporate Performance Management

    par David Wade, Ron Recardo ...
    Business experts, business economists, and organizational psychologists agree that a specific business strategy must be chosen for a corporation to excel. Beyond the strategy, companies must have a performance measurement system that ties every aspect of the organization - from the boardroom to the factory floor - to the strategy. In their book 'Corporate Performance Management', noted authors ... En savoir plus

    $129.99 CAD

  • The Next CMO

    A Guide to Operational Marketing Excellence

    par Peter Mahoney, Scott Todaro, Dan Faulkner ...
    The role of the Chief Marketing Officer has never been more complex—or more critical. As the marketing profession rapidly evolves, today’s CMOs and tomorrow’s marketing leaders are expected to balance visionary strategy with precise operational execution.The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on ... En savoir plus

    $5.99 CAD

  • Business Model Canvas A Complete Guide - 2021 Edition

    par Gerardus Blokdyk ...
    This Business Model Canvas Guide is DIFFERENT from books you're used to. If you're looking for a textbook, this is not for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the Business Model Canvas challenges you're facing and generate better solutions to solve those problems.Ask ... En savoir plus

    $79.99 CAD ou Gratuit avec Kobo Plus

  • Enterprise Performance Management Done Right

    An Operating System for Your Organization

    par Ron Dimon ...
    Collections series Wiley CIO
    A workable blueprint for developing and implementing performance management in order to improve revenue growth and profit marginsEnterprise performance management (EPM) technology has been rapidly advancing, especially in the areas of predictive analysis and cloud-based solutions. Real Enterprise Performance Management introduces a framework for implementing and managing next-generation ... En savoir plus

    $39.99 CAD

  • Human Resources As Business Partner

    How to Maximize The Value and Financial Contribution of HR

    par Dr. Tony Miller ...
    This practical book sets out how HR can become a true business partner. It will require a rethinking of HR’s contribution to the organization in the future. All the key topics are covered in this work from a specific HR strategic model, reshaping of HR to align itself better with the business, and a number of new tools and techniques to aid in creating real financial value to the organization. ... En savoir plus

    $15.99 CAD