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Meilleures séries dans ce pays : Canada

1-12 sur 12 résultats pour « svend hollensen »
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  • Global Marketing, Global Edition

    par Svend Hollensen ...
    Learn and develop skills involving strategic global marketing decision-makingGlobal Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide ... En savoir plus

    $66.99 CAD

  • Marketing Management

    A Relationship Approach

    par Svend Hollensen ...
    This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment ... En savoir plus

    $75.99 CAD

  • Marketing: A Relationship Perspective (Second Edition)

    par Svend Hollensen, Marc Oliver Opresnik ...
    Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the ... En savoir plus

    $69.99 CAD

  • Internationale partnerskaber

    par Steen Donner, Anna Marie Dyhr, Svend Hollensen ...
    Mange virksomheder opbygger eksport til andre lande. I Danmark satser man ofte på nicher, og derfor er det nødvendigt at trænge ind på flere markeder samtidigt for at få tilstrækkelig salgsvolumen. Det er også altafgørende, at varen kan komme hurtigt og effektivt frem til kunderne, og her spiller de samarbejdsrelationer, man har i udlandet, en vigtig rolle.Danske virksomheder bruger i vid ... En savoir plus

    $33.99 CAD

  • El marketing en redes sociales: un enfoque prático

    par Philip Kotler, Svend Hollensen, Marc Oliver Opresnik ...
    La nueva edición actualizada y ampliada de este best seller mundial - elegido por Bookauthority como uno de los mejores libros de marketing y publicidad del mundo y utilizado por académicos, profesionales y prestigiosas universidades como texto obligatorio en cursos sobre el tema - se presenta enriquecida con nuevos contenidos que profundizan en el cambiante panorama del marketing en las redes ... En savoir plus

    $29.99 CAD

  • Social media marketing - Terza edizione

    La guida definitiva per una strategia di successo nell’era dell’AI

    par Philip Kotler, Svend Hollensen, Marc Oliver Opresnik, Sabina Addamiano ...
    Terza edizione aggiornata e ampliata di questo bestseller globale, selezionato da Bookauthority tra i migliori libri di marketing e pubblicità a livello mondiale, una lettura essenziale e un punto di riferimento per i professionisti e gli studiosi delle università più prestigiose. Arricchita con esclusivi contenuti che approfondiscono l’evoluzione del digital marketing in relazione ai social media ... En savoir plus

    $32.99 CAD

  • The Quintessence of Marketing

    What You Really Need to Know to Manage Your Marketing Activities

    par Nils Bickhoff, Svend Hollensen, Marc Opresnik ...
    Collections series Business and Management (R0)
    What actually is marketing? Many people think of marketing as only sales and advertising because every day we are bombarded with TV commercials, flyers, catalogues, sales calls, and commercial e-mail. However, selling and advertising are only one element of marketing. Today, marketing must be understood not in the old sense of making a sale but in a contemporary and holistic sense of satisfying ... En savoir plus

    $57.99 CAD

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  • Marketing 4.0

    Dal tradizionale al digitale

    par Philip Kotler ...
    Da quando Marketing 3.0 ha diffuso in tutto il mondo l'idea del "marketing umanistico" nuovi strumenti e tecnologie avanzate permettono di raccogliere informazioni più precise sui nostri clienti: chi sono e come prendono le decisioni d'acquisto. Paradossalmente l'analisi dei big data consente di creare prodotti e servizi sempre più personalizzati, e Marketing 4.0 espone con autorevolezza una ... En savoir plus

    $31.99 CAD

  • Marketing 5.0

    Tecnologie per l'umanità

    par Philip Kotler ...
    Frutto della riflessione di colui che ha messo a punto le “4P” del marketing, Marketing 5.0 - Tecnologie per l’umanità costituisce l’ultimo aggiornamento del fondamentale lavoro di Philip Kotler, celebre autorità del marketing internazionale. In questo libro Kotler, con Kartajaya e Setiawan, integra le tendenze che i marketer devono affrontare oggi: gli ultimi sviluppi del progresso tecnologico, i ... En savoir plus

    $32.99 CAD

  • Questo è il marketing

    Non puoi essere visto finché non impari a vedere

    par Seth Godin ...
    Un marketing di cui andare fieri. Con i suoi libri Seth Godin ha ispirato milioni di lettori, professionisti, imprenditori e appassionati di marketing. Oggi racchiude il cuore della sua visione in un manifesto fresco, rigoroso e diretto.“Il marketing è tutto intorno a noi” dice Godin “ed è ora di farne un uso migliore.” È ora di smetterla di usare i consumatori per risolvere i problemi della ... En savoir plus

    $23.99 CAD

  • The Sharing Economy

    The End of Employment and the Rise of Crowd-Based Capitalism

    par Arun Sundararajan ...
    “An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. ... En savoir plus

    $20.79 CAD

    Aussi disponible en : Livre audio

    Aussi disponible en : Livre audio

  • Human Resources Management

    All the Information You Need to Manage Your Staff and Meet Your Business Objectives

    par Patricia Buhler ...
    Collections series Streetwise Business Guide Series
    Human resources management is critical to the success of any organization, particularly in today's complex business environment. More and more often, managers and business owners, in addition to HR personnel, are charged with aspects of human resources management: recruitment, training and development, job analysis, corporate restructuring, compensation, and morale, to name a few. Lack of ... En savoir plus

    $16.99 CAD