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Meilleures séries dans ce pays : Canada

1-12 sur 12 résultats pour « r gopalkrishnan »
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  • Capturing Customer Equity

    Moving from Products to Customers

    Modifié par David Bejou, R. Gopalkrishnan ...
    One of the most important new concepts in marketing is customer equityhere’s the essential information you need to create and manage it!This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing ... En savoir plus

    $105.80 CAD

  • The Entrepreneur's Choice

    Cases on Family Business in India

    Modifié par C. Gopalkrishnan ...
    Micro, small and medium enterprises (MSMEs) are integral to the economic policy framework of India, and promote innovation, competition and equitable economic development. Comprehensively examining the management of family businesses among MSMEs, this book:• discusses business strategy, corporate and personal values, vision, mission, stakeholder expectations, and strategic response to external ... En savoir plus

    $101.68 CAD

  • Customer Relationship Management in Electronic Markets

    Discover an important tool in the development of new marketing strategies for satisfying online customers!Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits ... En savoir plus

    $56.33 CAD

  • Teaching International Business

    Ethics and Corporate Social Responsibility

    Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “Approaches to Ethics in International Business EducationIn recent years there has been a rapid growth of academic and ... En savoir plus

    $83.81 CAD

  • Cosmopolitan Place Making in Australia

    Immigrant Minorities and the Built Environment in Cities, Regional and Rural Areas

    Collections series Economics and Finance (R0)
    This book looks at the historical and contemporary impact of minority immigrant and ethnic communities on the built and social environment in Australian cities, rural and regional areas. The emphasis is on the changing social use of these buildings – places of worship, ethnic clubs and community associations, immigrant restaurants and retail outlets, museums, memorials and landmarks and other ... En savoir plus

    $128.09 CAD

  • Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

    Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics ... En savoir plus

    $111.30 CAD

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  • Lowering Higher Education

    The Rise of Corporate Universities and the Fall of Liberal Education

    What happens to the liberal arts and science education when universities attempt to sell it as a form of job training? In Lowering Higher Education, a follow-up to their provocative 2007 book Ivory Tower Blues, James E. Côté and Anton L. Allahar explore the subverted 'idea of the university' and the forces that have set adrift the mission of these institutions. Côté and Allahar connect the ... En savoir plus

    $31.99 CAD

  • The Wiley Guide to Project, Program, and Portfolio Management

    Collections Livre 10 - The Wiley Guides to the Management of Projects
    A comprehensive guide to project management and its interaction with other management systems and strategiesThe Wiley Guides to the Management of Projects address critical, need-to-know information that will enable professionals to successfully manage projects in most businesses and help students learn the best practices of the industry. They contain not only well-known and widely used basic ... En savoir plus

    $91.99 CAD

  • The Cult of Efficiency

    Collections series The CBC Massey Lectures
    We live in an age dominated by the cult of efficiency. Efficiency in the raging debate about public goods is often used as a code word to advance political agendas. When it is used correctly, efficiency is important: it must always be part of the conversation when resources are scarce and citizens and governments have important choices to make among competing priorities.Even when the language of ... En savoir plus

    $13.59 CAD ou Gratuit avec Kobo Plus

  • The New Institutionalism in Organizational Analysis

    Long a fruitful area of scrutiny for students of organizations, the study of institutions is undergoing a renaissance in contemporary social science. This volume offers, for the first time, both often-cited foundation works and the latest writings of scholars associated with the "institutional" approach to organization analysis.In their introduction, the editors discuss points of convergence and ... En savoir plus

    $57.19 CAD

  • Strategic Leadership

    Theory and Research on Executives, Top Management Teams, and Boards

    Collections series Strategic Management
    This book integrates and assesses the vast and rapidly growing literature on strategic leadership, which is the study of top executives and their effects on organizations. The authors synthesize what is known about strategic leadership and indicate new research directions. The book is meant primarily for scholars who strive to assess and understand the phenomena of strategic leadership. It offers ... En savoir plus

    $80.79 CAD

  • Key Concepts in Economic Geography

    Collections series Key Concepts in Human Geography
    "A comprehensive and highly readable review of the conceptual underpinnings of economic geography. Students and professional scholars alike will find it extremely useful both as a reference manual and as an authoritative guide to the numerous theoretical debates that characterize the field."- Allen J. Scott, University of California"Guides readers skilfully through the rapidly changing field of ... En savoir plus

    $86.39 CAD