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« jagmohan raju »

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  • Fijando precios para ganar competividad. Ebook

    Últimas tendencias en política de precios

    Repleto de ilustrativos ejemplos, los lectores descubrirán restaurantes en los que los clientes fijan el precio, averiguarán cómo Google y otras empresas de alta tecnología emplean estrategias de precios para reformular sectores enteros y conocerán cómo los ejecutivos chinos declaran y luchan en guerras de precios para conquistar nuevos mercados. El libro va más allá de los métodos clásicos como ... En savoir plus

    $15.86 CAD

  • Smart Pricing

    How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

    In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value ... En savoir plus

    $53.99 CAD

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  • Getting to Plan B

    Breaking Through to a Better Business Model

    You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A ... En savoir plus

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  • The Cornell School of Hotel Administration on Hospitality

    Cutting Edge Thinking and Practice

    This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality ... En savoir plus

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  • 1,200 Great Sales Tips for Real Estate Pros

    Perfect for brokers, agents, and other real estate professionals, this handy guide brings together the best ideas from years of incredibly practical lists and checklists published in REALTOR Magazine. This practical, one-of-a-kind guide is perfect for learning the business of real estate and perfecting the best and most effective tactics and techniques for helping your real estate career and ... En savoir plus

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  • Service Profit Chain

    In this pathbreaking book, world-renowned Harvard Business School service firm experts James L. Heskett, W. Earl Sasser, Jr. and Leonard A. Schlesinger reveal that leading companies stay on top by managing the service profit chain.Why are a select few service firms better at what they do -- year in and year out -- than their competitors? For most senior managers, the profusion of anecdotal ... En savoir plus

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  • The Wall Street Journal. Complete Small Business Guidebook

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    Collections series Wall Street Journal Guides
    Because starting a small business is not only a huge financial risk but also a complete lifestyle change, anyone who wants to be his or her own boss needs to approach entrepreneurship thoughtfully and with careful planning. That’s why there is no better resource than The Wall Street Journal Complete Small Business Guidebook, a practical guide for turning your entrepreneurial dreams into a ... En savoir plus

    $10.99 CAD

  • The Small Business Bible

    Everything You Need to Know to Succeed in Your Small Business

    An updated third edition of the most comprehensive guide to small business successWhether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run ... En savoir plus

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  • The 5 Patterns of Extraordinary Careers

    The Guide for Achieving Success and Satisfaction

    What is different about the careers of people like Lou Gerstner, the acclaimed, recently retired chairman and CEO of IBM? Or Senator Elizabeth Dole, Yahoo! COO Dan Rosensweig, and Tom Freston, chairman and CEO of MTV Networks?Why did they ascend to the top and prosper—why did they have extraordinary careers—while others equally talented never reached their potential or aspirations?Jim Citrin and ... En savoir plus

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  • The Self-Employed Woman's Guide to Launching a Home-Based Business

    Everything You Need to Know About Getting Started on the Road to Success

    par Priscilla Huff ...
    Step-by-Step Advice on Making Your Home-Business Dreams a RealityFrom Priscilla Y. Huff, the leading expert on home businesses for women, The Self-Employed Woman's Guide to Launching a Home-Based Business is your step-by-step resource to getting the business of your dreams up and started in no time. Packed with expert advice and nitty-gritty details about what it takes to run a successful home ... En savoir plus

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  • Startup Boards

    Getting the Most Out of Your Board of Directors

    Collections series Techstars
    An essential guide to understanding the dynamics of a startup's board of directorsLet's face it, as founders and entrepreneurs, you have a lot on your plate—getting to your minimum viable product, developing customer interaction, hiring team members, and managing the accounts/books. Sooner or later, you have a board of directors, three to five (or even seven) Type A personalities who seek your ... En savoir plus

    $23.99 CAD