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  • Humanism in Business

    What is the purpose of our economic system? What would a more life-serving economy look like? There are many books about business and society, yet very few of them question the primacy of GDP growth, profit maximization and individual utility maximization. Even developments with a humanistic touch like stakeholder participation, corporate social responsibility or corporate philanthropy serve the ... En savoir plus

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  • Humanistic Management in Practice

    Collections series Humanism in Business Series
    An investigation into the principles of humanistic management which examines their threoretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it presents case studies of how businesses succeed in generating social value whilst being profitable. ... En savoir plus

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  • Humanistic Ethics in the Age of Globality

    Collections series Humanism in Business Series
    Cultures and moral expectations differ around the globe, and so the management of corporate responsibilities has become increasingly complex. Is there, however, a humanistic consensus that can bridge cultural and ethnic divides and reconcile the diverse and contrary interests of stakeholders world-wide? This book seeks to answer that question. ... En savoir plus

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  • Banking with Integrity

    The Winners of the Financial Crisis?

    Modifié par H. Spitzeck, M. Pirson, C. Dierksmeier ...
    Collections series Humanism in Business Series
    Banking with Integrity provides rich and in-depth case studies of banks which were doing well during the financial crisis of 2007-2010. While other banks went bankrupt, were nationalized, or struggled for survival some of the featured cases increased market share, attracted more customers and avoided home evictions of their clients. ... En savoir plus

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  • Rebeldes Corporativos

    Quando o trabalho perde o sentido, é hora de liderar a mudança — de dentro. Em um mundo corporativo em crise de propósito, este livro é um chamado para quem quer deixar de ser cúmplice e começar a ser parte da solução. Aqui você conhece verdadeiros Jedis Corporativos — profissionais que transformaram seus trabalhos em plataformas de impacto dentro de grandes empresas. São histórias de ... En savoir plus

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  • Social Intrapreneurism and All That Jazz

    How Business Innovators are Helping to Build a More Sustainable World

    In response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies ... En savoir plus

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  • The Corporate Hero's Journey

    Your Path to Being an Impact Intrapreneur

    Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. In a corporate world that still largely prioritizes profit above all else, these people shine a light on how to balance profit with impact, and the inspirational stories ... En savoir plus

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  • Talking Sustainability in the Boardroom

    A Global CEO study by Accenture and the UN Global Compact has shown that 94% of CEOs think that their board should discuss sustainability. And yet there is a real danger that boards are not living up to expectations on sustainability, paying lip-service to the concept rather than fully embedding social and environmental issues into their strategies and operations.Talking Sustainability in the ... En savoir plus

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  • Eradicating Ecocide

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    In Eradicating Ecocide, international environment lawyer and activist Polly Higgins sets out to demonstrate how our planet is fast being destroyed by the activities of corporations and governments, facilitated by ‘compromise’ laws that offer insufficient deterrence. She offers a solution that is radical but absolutely necessary. The Mexican Gulf oil spill is a compelling reminder of the ... En savoir plus

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  • Competitive Strategy

    Techniques for Analyzing Industries and Competitors

    Now nearing its sixtieth printing in English and translated into nineteen languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity—like all great breakthroughs—Porter’s analysis of industries captures the complexity of industry competition in five underlying forces. Porter ... En savoir plus

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  • Marketing 3.0

    From Products to Customers to the Human Spirit

    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... En savoir plus

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