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  • The Delta Model

    Reinventing Your Business Strategy

    par Arnoldo C. Hax ...
    Collections series Business and Management (R0)
    Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porter’s "Competitive ... En savoir plus

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  • Lecciones en estrategia

    Hacia una gestión de excelencia

    Hace más de treinta años Arnoldo Hax y Nicolás Majluf comenzaron una intensa colaboración académica en temas de Gestión Estratégica que hasta hoy ha influido en un gran número de empresas en Chile y el mundo que han aplicado con éxito sus conceptos tendientes a mejorar los procesos de gestión. Este libro recoge su trabajo profesional y académico y recapitula las enseñanzas que ambos autores ... En savoir plus

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  • Hacia la Gran Universidad Chilena

    Un modelo de transformación estratégica

    Este libro plantea los temas esenciales que permiten entender las características de una Gran Universidad y el papel que juega en toda sociedad avanzada. Los autores tienen una destacada experiencia teórica y práctica en educación superior. Con la debida autoridad, por tanto, establecen las variables que determinan un sistema de educación superior de primera categoría y plantean los desafíos que ... En savoir plus

    $18.99 CAD ou Gratuit avec Kobo Plus

  • Gestión estratégica en el sector financiero

    el modelo delta en el BCI.

    El mundo económico y financiero global está viviendo una transformación de velocidad exponencial impulsada por las nuevas tecnologías digitales, el análisis avanzado de datos y la inteligencia artificial. Transitamos desde una arquitectura de empresa relativamente manejable y controlable a otra en que la adaptabilidad es clave para la supervivencia. La alta dirección de las empresas tiene claro ... En savoir plus

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  • HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

    Collections series HBR's 10 Must Reads
    Is your company spending too much time on strategy development—with too little to show for it?If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 ... En savoir plus

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  • Marketing 4.0

    Moving from Traditional to Digital

    Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention ... En savoir plus

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  • Strategy Maps

    Converting Intangible Assets into Tangible Outcomes

    More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management ... En savoir plus

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  • HBR's 10 Must Reads on Innovation (with featured article "The Discipline of Innovation," by Peter F. Drucker)

    Collections series HBR's 10 Must Reads
    To innovate profitably, you need more than just creativity. Do you have what it takes?If you read nothing else on inspiring and executing innovation, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth ... En savoir plus

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  • Key Account Management and Planning

    The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

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    The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... En savoir plus

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  • Leading Effective Supply Chain Transformations

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    Leading Effective Supply Chain Transformations clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not ... En savoir plus

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  • Alignment

    Using the Balanced Scorecard to Create Corporate Synergies

    Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book ... En savoir plus

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  • Winning At New Products

    For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game ... En savoir plus

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