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  • Direct Recruiting

    The relevation of a myth

    Series series 2beknown MLM edition
    2BEKNOWN (consulting contacts connections) offers new perspectives for everyone within marketing. 2BEKNOWN concentrates on the art of direct recruiting, in particular for MLM businesses. Their motto: "We can show you how to generate contacts with fun and style - anytime and everywhere!" The trainers Rainer von Massenbach and Tobias Schlosser are revealing knowledge gained in about 80.000 direct ... Read more

    $19.99 CAD

  • On the Nature of Effective CIO/CEO Communication

    Evidence from an Interview Study

    Series series Business and Management (R0)
    This book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization. The book is empirically based on interviews with CIO/CEO pairs from twelve organizations in the manufacturing and retail industries. It examines how CIOs and CEOs can achieve effectiveness in ... Read more

    $64.99 CAD

  • Chief Information Officer Role Effectiveness

    Literature Review and Implications for Research and Practice

    Series series Business and Management (R0)
    This book reviews latest research on the effectiveness of the chief information officer (CIO) in organizations and its impact on IT success. It presents a model of six different roles, in which a contemporary CIO can act: technology provider, strategic supporter, business thinker, innovation driver, integration advisor, and relationship manager. The book analyses the effectiveness of the CIO role ... Read more

    $64.99 CAD

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    Series series Business and Management (R0)
    This book explores models and concepts of trust in a digitized world. Trust is a core concept that comes into play in multiple social and economic relations of our modern life. The book provides insights into the current state of research while presenting the viewpoints of a variety of disciplines such as communication studies, information systems, educational and organizational psychology, sports ... Read more

    $115.99 CAD

  • Investing in Information

    The Information Management Body of Knowledge

    by Andy Bytheway ...
    Series series Computer Science (R0)
    This book gathers together, in a new way, established and contemporary thinking about how to get the best out of information technology and information systems investments. Working managers who are beset by the complexities of information management in the age of Big Data and the Social Web, and students who are trying to make sense of information management in a chaotic world that is more and ... Read more

    $60.99 CAD

  • Electronic Word of Mouth (eWOM) in the Marketing Context

    A State of the Art Analysis and Future Directions

    Series series Business and Management (R0)
    This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its ... Read more

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  • A Joosr Guide to... The E-Myth Revisited by Michael E. Gerber: Why Most Small Businesses Don't Work and What to Do About It

    by Joosr ...
    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.Why are small businesses so prone to failure? Learn ... Read more

    $3.99 CAD or Free with Kobo Plus

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    In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries fit into your life. Find out more at joosr.com.What does it take for a startup business to grow into ... Read more

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  • The Secrets of Superior Sales Leadership

    by Peter Heredia ...
    What Makes You a Good Sales Manager? Is Your Team Selling or Order Taking? Give Yourself a Competitive Edge and Create Explosive Sales Growth with the Techniques You Will learn from this Business Book. Large organisations spend huge amounts of money trying to increase the competitiveness of their selling activity. The money is mainly spent on Sales Automation, CRM programmes, extensive training ... Read more

    $4.22 CAD or Free with Kobo Plus

  • Life Coaching: Become a Proficient Life Coach and Make an Impact to People with Powerful Leaderships Skills

    by Andrew Walker ...
    Do you want to help others? Do people tell you that you are a great problem solver? Would you like to enter into a field that helps others, but that doesn't require years of schooling? Then you should look into life coach certification! A life coach is a combination of many things. You have the expertise of a consultant and offer empathy and solutions like a therapist. You use your knowledge and ... Read more

    $6.99 CAD or Free with Kobo Plus

  • The Quickest Copywriting Crash Course : Learn to Write Effective Copy in Minutes!

    by John Bester ...
    Copywriting is often described as salesmanship in print to promote an individual, business, viewpoint or thought. It may be created in plain text, a radio or tv promotion or in a variety of other media. The primary goal of writing a marketing copy is to persuade the listener or viewers to respond, such as to buy services or products. Learn the fundamentals you'd need to learn to write effective ... Read more

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  • What Makes an Effective Executive (Harvard Business Review Classics)

    Series series Harvard Business Review Classics
    In his sixty-five-year consulting career, Peter F. Drucker, widely regarded as the father of modern management, identified eight practices that can make any executive effective. Leadership is not about charisma or extroversion. It’s about these practices: Effective executives ask, “What needs to be done?” They also ask, “What is right for the enterprise?” They develop action plans. They take ... Read more

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