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Includes eBooks

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Rural China

Economic and Social Change in the Late Twentieth Century

by Jie Fan, Thomas Heberer, Wolfgang Taubmann ...

This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic, social, and political changes by focusing mainly on the zhen (town), in addition to administrative offices and companies involved in the local economy, and village committees. The authors ... Read more

$109.99 CAD

This book reports the findings of two field studies conducted between 1993 and 2001 in seven townships and six provinces in China. The authors describe the process of rural urbanization and its related economic, social, and political changes by focusing mainly on the zhen (town), in addition to administrative offices and companies involved in the local economy, and village committees. The authors
... Read more

Consumer Research for Museum Marketers

Audience Insights Money Can't Buy

by Margot A. Wallace ...

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more ... Read more

$43.99 CAD

What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more
... Read more
How to Measure Digital Marketing

Metrics for Assessing Impact and Designing Success

by L. Flores ...

Series series Business and Management (R0)
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world. ... Read more

$77.99 CAD

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
... Read more
Ten Things You Should Know About ... Video Game Developers

by Anne-Christine Gasc ...

What would you do if you knew what made your co-workers behave the way they do? What if you could understand the reasons and predict the outcome? What if you could tailor your own working practices to make the most of others? What if you could become the person who can make people do things others can't?The stories we live over the course of our careers shape the way we see each other and affect ... Read more

Free

What would you do if you knew what made your co-workers behave the way they do? What if you could understand the reasons and predict the outcome? What if you could tailor your own working practices to make the most of others? What if you could become the person who can make people do things others can't?The stories we live over the course of our careers shape the way we see each other and affect
... Read more
Chinese Business

Rethinking Guanxi and Trust in Chinese Business Networks

Edited by Chee-Kiong Tong ...

Series series Business and Management (R0)
The nature, institutional foundations, and issues surrounding the apparent success of Chinese business networks is examined in this book. Major concepts such as guanxi, xinyong and gangqing, exploring the nature of trust, relationships and sentiments in Chinese business networks, are re-examined. A significant amount of literature has been devoted to the study of Chinese business, and it largely ... Read more

$115.99 CAD

The nature, institutional foundations, and issues surrounding the apparent success of Chinese business networks is examined in this book. Major concepts such as guanxi, xinyong and gangqing, exploring the nature of trust, relationships and sentiments in Chinese business networks, are re-examined. A significant amount of literature has been devoted to the study of Chinese business, and it largely
... Read more
From Chinese Brand Culture to Global Brands

Insights from aesthetics, fashion and history

by W. Zhiyan, J. Borgerson, J. Schroeder ...

Series series Business and Management (R0)
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. ... Read more

$64.99 CAD

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
... Read more
Consumer Profiles (RLE Consumer Behaviour)

An introduction to psychographics

by Barrie Gunter, Adrian Furnham ...

Series series Routledge Library Editions: Consumer Behaviour
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses ... Read more

$93.99 CAD

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses
... Read more
Dealing With Horrible Bosses

How To Handle Bad Managers at Work!

by Damon Lundqvist ...

In this book, we're going to tackle one of the main problems in our professional lives. How to handle god-awful managers and horrible bosses! They are difficult to please, get along with, and demand too much! It seems as though that boss was put there to torment us. He's the devil incarnate!But how do we deal with him or her? What steps and strategies can we do to get that person off our backs ... Read more

$0.99 CAD or Free with Kobo Plus

In this book, we're going to tackle one of the main problems in our professional lives. How to handle god-awful managers and horrible bosses! They are difficult to please, get along with, and demand too much! It seems as though that boss was put there to torment us. He's the devil incarnate!But how do we deal with him or her? What steps and strategies can we do to get that person off our backs
... Read more
Learning From Winners

How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

by Raymond Pettit ...

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in ... Read more

$109.99 CAD

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in
... Read more
India: Acquiring its Way to a Global Footprint

by Palgrave Macmillan ...

Award winning case studies focusing on the growth of innovation in India. ... Read more

$64.99 CAD

Award winning case studies focusing on the growth of innovation in India.
... Read more
Branding Masculinity

Tracing the Cultural Foundations of Brand Meaning

by Elizabeth Hirschman ...

Series series Routledge Interpretive Marketing Research
Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand ... Read more

$49.99 CAD

Branding Masculinity examines two ideologies of masculinity – one typifying rural agricultural areas and the other found in urban, business settings. Comparisons are made between these two current forms of masculinity and both similarities and differences are identified. Six product categories compose the Constellation of Masculinity for both groups. Hirschman selects a masculine prototype brand
... Read more
Global Communication and Collaboration

Global Project Management, Global Sourcing, Cross-Cultural Competencies

by Klaus-Dieter Gronwald ...

Series series Computer Science (R0)
Speed, social change, historical inheritance and cultural gaps are key factors which have significant impact on global collaboration and global sourcing. The author explains how working in virtual teams in a global, multicultural environment requires a significant amount of organizational and behavioral change of people and organizations. Understanding cultural differences in working styles is ... Read more

$70.99 CAD

Speed, social change, historical inheritance and cultural gaps are key factors which have significant impact on global collaboration and global sourcing. The author explains how working in virtual teams in a global, multicultural environment requires a significant amount of organizational and behavioral change of people and organizations. Understanding cultural differences in working styles is
... Read more

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Rural China

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Consumer Research for Museum Marketers

How to Measure Digital Marketing

Ten Things You Should Know About ... Video Game Developers

Chinese Business

From Chinese Brand Culture to Global Brands

Consumer Profiles (RLE Consumer Behaviour)

Dealing With Horrible Bosses

Learning From Winners

India: Acquiring its Way to a Global Footprint

Branding Masculinity

Global Communication and Collaboration

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Your Shopping Cart is empty

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“wolfgang taubmann”

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