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How Department Stores Are Carried On

by Wesley Briggs Phillips ...

How Department Stores Are Carried On is a comprehensive exploration of the inner workings and management strategies behind the success of department stores in the early twentieth century. Authored by W. B. Phillips, this book delves into the intricate details of store organization, from the arrangement of departments and the selection of merchandise to the recruitment and training of staff. It ... Read more

$29.99 CAD

How Department Stores Are Carried On is a comprehensive exploration of the inner workings and management strategies behind the success of department stores in the early twentieth century. Authored by W. B. Phillips, this book delves into the intricate details of store organization, from the arrangement of departments and the selection of merchandise to the recruitment and training of staff. It
... Read more

How to Say It, Third Edition

Choice Words, Phrases, Sentences, and Paragraphs for Every Situation

by Rosalie Maggio ...

**For anyone who has ever searched for the right word at a crucial moment, the revised third edition of this bestselling guide offers a smart and succinct way to say everythingOne million copies sold!**How to Say It® provides clear and practical guidance for what to say--and what not to say--in any situation. Covering everything from business correspondence to personal letters, this is the perfect ... Read more

$16.99 CAD

**For anyone who has ever searched for the right word at a crucial moment, the revised third edition of this bestselling guide offers a smart and succinct way to say everythingOne million copies sold!**How to Say It® provides clear and practical guidance for what to say--and what not to say--in any situation. Covering everything from business correspondence to personal letters, this is the perfect
... Read more
Scientific Advertising

by Claude Hopkins ...

Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scientific Advertising”, Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and ... Read more

$2.81 CAD

Also available as: Audiobook

Although “Scientific Advertising” was published in 1923, it is still as relevant today as it was 80 years ago. It is a must read book for anyone serious to improve his advertising skills. In “Scientific Advertising”, Hopkins describes an advertising approach that is based on testing and measuring. It reveals a powerful and scientifically tested advertising system that is still sound and solid and
... Read more

Also available as: Audiobook
Scientific advertising

by Claude C. Hopkins, David De Angelis ...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.Advertising, once a gamble, has thus become, under able ... Read more

$2.99 CAD or Free with Kobo Plus

Also available as: Audiobook

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws.Advertising, once a gamble, has thus become, under able
... Read more

Also available as: Audiobook
My Life in Advertising and Scientific Advertising

by Claude Hopkins ...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today. ... Read more

$18.99 CAD

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
... Read more
Millinery Hat Making and Design - The Millinery Shop

by Various ...

The classic ‘Millinery Hat Making and Design’ texts offer insights into the different elements of the practice of millinery – the design, manufacture and sale of hats. ‘The Milliner’s Shop’ provides advice for the prospective milliner on how to manage the business, from financial matters to employees, and includes a set of examination questions at the end. Contents of this volume include: ... Read more

$8.99 CAD or Free with Kobo Plus

The classic ‘Millinery Hat Making and Design’ texts offer insights into the different elements of the practice of millinery – the design, manufacture and sale of hats. ‘The Milliner’s Shop’ provides advice for the prospective milliner on how to manage the business, from financial matters to employees, and includes a set of examination questions at the end. Contents of this volume include:
... Read more
Scientific Advertising with The Psychology of Advertising

based on the works of Claude Hopkins and Walter D. Scott

by Claude C. Hopkins, Walter D. Scott, Dr. Robert C. Worstell ...

Series series Online Millionaire Plan Guides
Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising ... Read more

$5.63 CAD or Free with Kobo Plus

Two Marketing references you can bet your next promotion on."Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written."The Psychology of Advertising" by Walter D. Scott is known to be one of the earliest articles published where the science of psychology was applied to find out why some advertising
... Read more
My Life in Advertising

A Copywriters' Journey to Success, based on the works of Claude C. Hopkins

by Claude C. Hopkins, Dr. Robert C. Worstell ...

Series series Masters of Marketing Secrets
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest.The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.My only claim for credit is that I have probably worked twice as long as ... Read more

$5.63 CAD or Free with Kobo Plus

This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest.The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did.My only claim for credit is that I have probably worked twice as long as
... Read more
Business Correspondence

by Anonymous ...

HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter— proved principles and practical schemes illustrated by extracts ... Read more

$3.99 CAD or Free with Kobo Plus

HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter— proved principles and practical schemes illustrated by extracts
... Read more
Shop Management

by Frederick Winslow Taylor ...

Series series Classic Nonfiction
Modern engineering can almost be called an exact science; each year removes it further from guess work and from rule-of-thumb methods and establishes it more firmly upon the foundation of fixed principles.The writer feels that management is also destined to become more of an art, and that many of the elements which are now believed to be outside the field of exact knowledge will soon be ... Read more

$1.40 CAD or Free with Kobo Plus

Modern engineering can almost be called an exact science; each year removes it further from guess work and from rule-of-thumb methods and establishes it more firmly upon the foundation of fixed principles.The writer feels that management is also destined to become more of an art, and that many of the elements which are now believed to be outside the field of exact knowledge will soon be
... Read more
How to Start a Web Hosting Service Business

by Estrada Ricardo ...

This publication, published by SamEnrico, covers How to Start a Web Hosting Service Business ... Read more

$20.99 CAD

This publication, published by SamEnrico, covers How to Start a Web Hosting Service Business
... Read more
The Clock That Had No Hands

And Other Essays About Advertising

by Herbert Kaufman ...

Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands. ... Read more

$5.99 CAD

Advertising is to business, what hands are to a clock. It is a direct and certain means of letting the public know what you are doing. In these days of intense and vigilant commercial contest, a dealer who does not advertise is like a clock that has no hands.
... Read more

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How Department Stores Are Carried On

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How to Say It, Third Edition

Scientific Advertising

Scientific advertising

My Life in Advertising and Scientific Advertising

Millinery Hat Making and Design - The Millinery Shop

Scientific Advertising with The Psychology of Advertising

My Life in Advertising

Business Correspondence

Shop Management

How to Start a Web Hosting Service Business

The Clock That Had No Hands

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