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“wei lun chang”

Showing 1 - 12 of 12 results for “wei lun chang”
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  • Service Mining

    Framework and Application

    by Wei-Lun Chang ...
    The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of service, e-service, is mobile, flexible, interactive, and interchangeable. While service science provides an avenue for future service researches, the specific research areas from the IT perspective still ... Read more

    $11.99 CAD

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  • Creating Value with Data Analytics in Marketing

    Mastering Data Science

    by Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa ...
    Series series Mastering Business Analytics
    This book is a refreshingly practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organizations to leverage the information to create value in marketing.Creating Value with Data Analytics in ... Read more

    $102.99 CAD

  • Mining Your Own Business

    A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

    by Jeff Deal, Gerhard Pilcher ...
    Data mining and predictive analytics are the 21st century’s most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English…what data mining and predictive analytics arewhy they are such powerful management toolshow and when to use them for greatest positive ... Read more

    $14.08 CAD

  • Using Information to Develop a Culture of Customer Centricity

    Customer Centricity, Analytics, and Information Utilization

    by David Loshin, Abie Reifer ...
    Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business ... Read more

    $27.19 CAD

  • The Decision Maker's Ultimate Guide to MBSE

    by Ernest Stambouly ...
    Business decision makers will face many dilemmas when trying to assess the value that Model-Based Systems Engineering (MBSE) can potentially bring to their organization. Unaided by those who have charted the path before them, they'll face many pitfalls. The Decision Maker's Ultimate Guide to MBSE exposes the dilemmas and pitfalls to avoid. It explains how MBSE affects the bottom line offering ... Read more

    $10.99 CAD or Free with Kobo Plus

  • HR Analytics In-Depth

    Using Excel tools to Solve HR Analytics at Work (English Edition)

    by Subhashini Sharma Tripathi, Reuben Ray ...
    This book is a start to end guide on all HR processes right from hiring to attrition of the resource. Each chapter is designed with easy to follow explanations and real life scenarios to help HR professionals get an in-depth understanding of HR analytics. You will start with various hiring strategies and identifying the right resource to onboard for your organization. You will then move on to ... Read more

    $22.99 CAD or Free with Kobo Plus

  • Exchange Behavior in Selling and Sales Management

    by Peng Sheng ...
    Exchange Behavior in Selling and Sales Management presents a pragmatic and easy-to-implement framework for the successful operation of selling and sales management. Focused specifically on the value-exchange behavior of buyers and sellers, the book is composed of eight fundamental building blocks, which provide:* A revolutionary framework to describe the dynamics of consumer and organizational ... Read more

    $93.99 CAD

  • Predictive Intelligence for Data-Driven Managers

    Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies

    by Uwe Seebacher ...
    Series series Business and Management (R0)
    This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which ... Read more

    $77.99 CAD

  • Decision Management: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and ... Read more

    $1,262.99 CAD

  • Customer-Centric Marketing

    A Pragmatic Framework

    by R. Ravi, Baohong Sun ...
    State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans.The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, ... Read more

    $47.99 CAD

  • Managing Information Quality

    Increasing the Value of Information in Knowledge-intensive Products and Processes

    by Martin J. Eppler ...
    Series series Business and Management (R0)
    What makes information useful? This seemingly simple and yet intriguing and complicated question is discussed in this book. It examines ways in which the quality of information (i.e., its fitness for use) can be improved in knowledge-intensive processes (such as on-line communication, strategy, product development, or consulting). Based on existing information quality literature, the book proposes ... Read more

    $102.99 CAD

  • An industry view on turning ERP into a competitive advantage

    by Dr. Chandan Deep Singh, Harleen Kaur, Abrar Ali Khan ...
    This research revolves around the impact of Enterprise Resource Planning in Indian industries. The ERP system stands for enterprise resource planning. It is fundamentally a data framework that joins distinctive subsystems into one framework. This operation is called integration. For example, an association has three fundamental data frameworks. The main framework handles HR; the second framework ... Read more

    $29.99 CAD