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  • Adult Museum Programs

    Designing Meaningful Experiences

    Series series American Association for State and Local History
    Bonnie Sachatello-Sawyer and her co-authors have taken an important study and turned it into an intriguing, readable, and practical book. Adult learners provide a unique opportunity for museum educators. But what are adult learners looking for? What motivates them to take a class or attend a museum-sponsored activity? What do planners and instructors need to know to maximize the experience for ... Read more

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    Becoming an INTERIOR DESIGNERHere is the completely updated guide to today’s interior design careers—a clear and concise survey of the interior design field covering:History of the profession Educational preparation Interviews with designers Certification and licensing The design process Where the jobs are Owning your own firm Design specialtiesResidentialCommercialSustainable designCorporateHospitality ... Read more

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  • Problem Solving and Critical Thinking for Designers

    The essential guide to decision making and problem solving for the interior designerThe interior design profession requires effective problem solving and critical thinking, as they impact all phases of the design project and most work activities of the interior designer. Whether you are a student or professional designer, much of what you do involves these skills. Although most of us do not even ... Read more

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  • Gamification in Tourism

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    Tourists' expectations are increasingly complex and sophisticated. They are now seeking meaningful and more stimulating experiences from tourism providers. By combining Gamification with Experience Design the Gamification in Tourism book provides a comprehensive and novel approach on how to design such experiences. With its Memorable Experience Design framework and practical case studies the book ... Read more

    $28.99 CAD or Free with Kobo Plus

  • Designing Experiences

    In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly ... Read more

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  • The Museum Experience Revisited

    The first book to take a "visitor's eye view" of the museum visit when it was first published in 1992, The Museum Experience revolutionized the way museum professionals understand their constituents. Falk and Dierking have updated this essential reference, incorporating advances in research, theory, and practice in the museum field over the last twenty years. Written in clear, non-technical style, ... Read more

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  • Human Resources Management: Dealing with Challenge and Conflict

    Series series Cultural Human Resources Management Tools
    Challenge and conflict are common in cultural organizations, given multiple demands for severely limited resources, underpaid and overworked employees, disagreements over administrative and artistic priorities and the potential strains of board/management relations.We rarely stop to examine exactly how we handle conflict. The reason it is important to look closely at how you manage conflict in ... Read more

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  • Consumer Behavior

    Women and Shopping

    Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.This book details facts that could help any ... Read more

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  • Service Quality Management in Hospitality, Tourism, and Leisure

    Does your staff deliver the highest quality service possible?Customers today expect a very high overall level of service in hospitality, tourism, and leisure. Competition in these fields will thus be driven by strategies focusing on quality of service to add value, as opposed to product or price differentiation. Service Quality Management in Hospitality, Tourism, and Leisure highlights concepts ... Read more

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  • Creating Exhibitions

    Collaboration in the Planning, Development, and Design of Innovative Experiences

    “This is a must-read for the nervous novice as well as the world-weary veteran. The book guides you through every aspect of exhibit making, from concept to completion. The say the devil is in the details, but so is the divine. This carefully crafted tome helps you to avoid the pitfalls in the process, so you can have fun creating something inspirational. It perfectly supports the dictum—if you don ... Read more

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  • Store Design and Visual Merchandising, Second Edition

    Store Design and Visual Merchandising, Second Edition

    The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you ... Read more

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  • The Future of Omni-Channel Retail

    by Lionel Binnie ...
    Everyone shops online these days, but there are certain experiences and products that resist the move to e-commerce. When we can order almost anything online, what compels us to make a purchase in person?By understanding how retail has evolved through the years and what the current state of omni-channel retail is now, this book offers a formula for predicting retail trends that are likely to ... Read more

    $11.99 CAD or Free with Kobo Plus