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Showing 1 - 12 of 12 results for “waldemar pfoertsch”
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  • Going Abroad 2014

    How to understand foreign markets and do business around the globe

    by Waldemar Pfoertsch ...
    Going abroad - How to understand foreign markets and do business around the globe Understanding foreign culture is essential for all business people around globe. With this publication, managers and students who potentially want or need to do business in foreign countries are provided with a "how to do manual". This book actually encourages new managers to prepare for this step and make them more ... Read more

    $16.99 CAD or Free with Kobo Plus

  • B2B Brand Management

    Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence

    by Philip Kotler, Waldemar Pfoertsch ...
    Series series Business and Management (R0)
    As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more industrial companies to systematically enhance their brand management strategies.Industrial pioneers such as ... Read more

    $51.29 CAD

  • The Globalization of Chinese Companies

    Strategies for Conquering International Markets

    by Arthur Yeung, Katherine Xin, Waldemar Pfoertsch, Shengjun Liu ...
    China business experts analyze the next wave of Chinese corporate giants as they emerge into the global marketplaceThe rise of China and its major corporations will be a key economic development in this century. Even as leading Chinese firms show their muscle through ambitious acquisitions of firms like Thinkpad and RCA, many western investors and business leaders know little or nothing about them ... Read more

    $34.99 CAD

  • An Instructor's Manual to H2H Marketing Case Studies

    Teach Human-to-Human Marketing Effectively

    by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj ...
    Series series Business and Management (R0)
    This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating ... Read more

    $70.49 CAD

  • H2H Marketing

    The Genesis of Human-to-Human Marketing

    by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz ...
    Series series Business and Management (R0)
    In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. ... Read more

    $57.69 CAD

  • Transformational Sales

    Making a Difference with Strategic Customers

    by Philip Kotler, Marian Dingena, Waldemar Pfoertsch ...
    Series series Business and Management (R0)
    Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meaningful ... Read more

    $76.89 CAD

  • Humanism in Marketing

    Responsible Leadership and the Human-to-Human Approach

    Edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta ...
    Series series Business and Management (R0)
    This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ... Read more

    $230.59 CAD

  • H2H Marketing

    Case Studies on Human-to-Human Marketing

    Edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas ...
    Series series Business and Management (R0)
    H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation. ... Read more

    $128.09 CAD

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    How Top Management Organizes and Mobilizes for Innovation

    by Jean-Philippe Deschamps, Beebe Nelson ...
    The business leader's guide to encouraging continuous innovation in any organizationInnovation governance is a hot topic in the business world. In a fast-paced business environment, the ability of corporate leaders to build purpose, direction, and focus for innovation is more important than ever. In this book, the authors provide a framework for encouraging and focusing innovation by explaining ... Read more

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  • Digitalization

    Approaches, Case Studies, and Tools for Strategy, Transformation and Implementation

    Edited by Daniel R. A. Schallmo, Joseph Tidd ...
    Series series Business and Management (R0)
    What do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker, a compressor manufacturer such as Bauer, an elevator manufacturer such as ThyssenKrupp, and a hygiene goods manufacturer like Hagleitner all have in common? They all use the potential of digitization to offer smarter and faster services to customers and to actively shape the digital transformation of their ... Read more

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  • Sustainable Business Models

    Innovation, Implementation and Success

    Edited by Annabeth Aagaard ...
    Series series Business and Management (R0)
    This book provides a comprehensive exploration into the identification and development of sustainable business models as well as their implementation, management and evaluation. With ever-increasing pressure on organisations to respond to societal change and improve competition through sustainable business model innovation (SBMI), this book aims to contribute to the knowledge of their design and ... Read more

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  • Communication in Responsible Business

    Strategies, Concepts, and Cases

    by Roger N. Conaway ...
    Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and ... Read more

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