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  • Rare Earth Elements

    A New Approach to the Nexus of Supply, Demand and Use: Exemplified along the Use of Neodymium in Permanent Magnets

    by Volker Zepf ...
    Series series Earth and Environmental Science (R0)
    This thesis deals with Rare Earth Elements (REE), especially with neodymium used in permanent magnets, from a very scientific basis by providing basic research data. Despite the fact that REE are newsworthy and very important elements for a considerable bandwidth of todays’ technologies, accompanied by the monopolistic supply-situation and Chinese politics, there are inexplicable data ... Read more

    $115.99 CAD

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    Xerox PARC and the Dawn of the Computer Age

    The Pulitzer Prize-winner's classic account of the legendary research lab that gave rise to the Digital Age.In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses dubbed PARC (Palo Alto Research Center). This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser ... Read more

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  • Unconscious Marketing

    25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)

    by Sam Page ...
    How Do People Really Make Decisions?We all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that’s rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they’re based on faulty assumptions we ... Read more

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  • The Metallogeny of Lode Gold Deposits

    A Syngenetic Perspective

    The Metallogeny of Lode Gold Deposits: A Syngenetic Perspective is a synthesis of lode gold vein forming processes, addressing the commonality in similar worldwide deposits. The book's empirical model incorporates widely known and accepted principles of ore deposition and shows how it applies in the volcanic-sedimentary greenstone belt environment. Several chapters detail outcrop maps and photos ... Read more

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  • The Simple Side Of Human Resource Management

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    Series Book 1 - Simple Side Of Business Management
    The Simple Side of Human Resource ManagementManaging People Should Not Be Difficult, Boring or ScaryLearn to understand some of the some of the more complex aspects of human resource management in a simpler context.If you are interested in understanding human resource management in greater detail, but you are just not in the mood for those stale academic written, hard to understand, boring ... Read more

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  • Employee Handbook

    by Roberta Cava ...
    Your company Employee Handbook should cover all the rules and regulations that an employee is expected to know and follow. They are an employee's guide that explains the company's rules and regulations.On the first day of employees' employment, they are given a copy of the company's Employee Handbook and after a week are asked to sign an agreement stating that they have read the handbook and ... Read more

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  • Detecting Binary Solid-Phase Interactions in Ternary Ion-Exchange Data

    Methods in Modeling Ion-Exchange Selectivity, #1

    Series Book 1 - Methods in Modeling Ion-Exchange Selectivity
    Many modelers of ion-exchange thermodynamics have assumed that the selectivity of two ions within a ternary system could be modeled from data gained from the associated binary systems. The heart of this assumption is that the third ion has no synergistic interactions with the other ions in the solid phase, but rather influences the exchange solely by diluting the concentration of other ions on the ... Read more

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  • Consumer Behavior in Action

    Real-life Applications for Marketing Managers

    Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, ... Read more

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  • Environmental Impact of Mining and Mineral Processing

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  • Qualitative Research from Start to Finish

    This book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the major research phases are encompassed (startup, design, data collection, analysis, and composing), including newly emerging trends. Numerous easy-to-read vignettes show how other scholars have successfully implemented specific procedures. Equally ... Read more

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  • Platinum-Nickel-Chromium Deposits

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    Platinum-Nickel-Chromium Deposits: Geology, Exploration, and Reserve Base is the first reference book to combine information on the discovery of numerous minerals within existing deposits. This book recognizes the close affinity and great natural coexistence of platinum, palladium, chromium, nickel, copper, gold, and silver hosted by unique stratigraphy (mafic-ultramafic intrusive of layered ... Read more

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  • Petroleum Production Engineering

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