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  • The Persuasive Agent

    UX Design Psychology for Agentic AI

    by Victor Yocco ...
    Series series Professional and Applied Computing (R0)
    This book applies foundational human psychology to the design of agentic AI. As the tech industry pivots from building interfaces that guide user actions to creating agents that undertakes those actions on the user's behalf, we are facing a crisis of trust. The technical capabilities of AI have outpaced our design maturity, and many products are failing to gain adoption because users perceive them ... Read more

    $48.09 CAD

  • Designing Agentic AI Experiences

    UX Strategies for Collaborative, Human-Centered AI

    by Victor Yocco ...
    The era of the passive digital tool is ending. Software is becoming an active partner capable of autonomy, thanks to Agentic Artificial Intelligence (AI). This evolution presents User Experience (UX) professionals with new challenges and demands a fundamental change in UX design. UX must evolve from designing screens to choreographing relationships.Designing Agentic AI Experiences provides a ... Read more

    $102.99 CAD

  • Design for the Mind

    Seven Psychological Principles of Persuasive Design

    by Victor Yocco ...
    SummaryDesign for the Mind: Seven Psychological Principles of Persuasive Design teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. Author Victor Yocco, a researcher on psychology and communication, introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested ... Read more

    $65.99 CAD

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    Create intelligent, autonomous AI agents that can reason, plan, and adapt

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  • Don't Make Me Think, Revisited

    A Common Sense Approach to Web Usability

    by Steve Krug ...
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    Since Don’t Make Me Think was first published in 2000, hundreds of thousands of Web designers and developers have relied on usability guru Steve Krug’s guide to help them understand the principles of intuitive navigation and information design. Witty, commonsensical, and eminently practical, it’s one of the best-loved and most recommended books on the subject.Now Steve returns with fresh ... Read more

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  • Rise of Generative AI and ChatGPT

    Understand how Generative AI and ChatGPT are transforming and reshaping the business world (English Edition)

    Generative AI and ChatGPT have the potential to transform industries and society by improving efficiency, enhancing creativity, and enabling more personalized experiences. If you are someone who is looking to stay ahead of the curve in this rapidly evolving digital age and utilize its potential, this book is for you. This book gives a comprehensive overview of Generative AI and ChatGPT, the ... Read more

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  • Hacking Growth

    How Today's Fastest-Growing Companies Drive Breakout Success

    The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level ... Read more

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  • Unlocking the Secrets of Prompt Engineering

    Master the art of creative language generation to accelerate your journey from novice to pro

    Enhance your writing with AI by mastering prompt engineering techniques and become an expert in developing and utilizing LLM prompts across applicationsKey FeaturesMaster prompt engineering techniques to harness AI's writing potentialDiscover diverse LLM applications for content creation and beyondLearn through practical examples, use cases, and hands-on guidancePurchase of the print or Kindle ... Read more

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  • Remote, Inc.

    How to Thrive at Work . . . Wherever You Are

    You can thrive and excel when you’re working remotely, if you adopt the mindset, habits and tech tools of professionals who are even more productive outside the office: Learn to think like a “business of one,” and that entrepreneurial mindset will transform your experience of remote work.Remote work can be satisfying and productive—once you craft a strategy that taps into the unique advantages of ... Read more

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  • The ChatGPT Handbook

    by PA BOOKS ...
    Unlock the power of artificial intelligence with "The ChatGPT Handbook" your definitive guide to AI-driven conversations. Whether you're a curious beginner or an experienced user, this comprehensive manual offers invaluable insights into the world of ChatGPT and its myriad applications.Explore the inner workings of ChatGPT, learn the architecture, and understand how it processes and generates ... Read more

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  • Digital Neuromarketing

    The Psychology Of Persuasion In The Digital Age

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    Marketing is psychology, in practice. That’s all it is.This book will introduce you to fascinating research in the areas of social psychology and consumer behavior. But more importantly, this book will show you exactly how you can apply these research findings to acquire more customers for your business.Focused specifically on digital marketing strategies, Digital Neuromarketing is packed full of ... Read more

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