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Showing 1 - 12 of 12 results for “uwe sponholz”
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  • An Instructor's Manual to H2H Marketing Case Studies

    Teach Human-to-Human Marketing Effectively

    by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj ...
    Series series Business and Management (R0)
    This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.'H2H Marketing' focuses on redefining the role of marketing by reshaping the mindset of decision-makers and integrating ... Read more

    $70.99 CAD

  • H2H Marketing

    Case Studies on Human-to-Human Marketing

    Edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas ...
    Series series Business and Management (R0)
    H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors' successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation. ... Read more

    $128.99 CAD

  • H2H Marketing

    The Genesis of Human-to-Human Marketing

    by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz ...
    Series series Business and Management (R0)
    In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. ... Read more

    $57.99 CAD

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  • Communication in Responsible Business

    Strategies, Concepts, and Cases

    by Roger N. Conaway ...
    Stakeholders today want to know about your company’s social and environmental performance. Effectively communicating these topics has become critical to economic success. This book offers an extensive toolbox of the most effective instruments that can help you, and each chapter provides specific examples of how to communicate social and cause-related marketing, sustainability reporting, issues and ... Read more

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  • Innovation Management

    by Jan van den Ende ...
    Not solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, ... Read more

    $71.99 CAD

  • Innovation to the Core

    A Blueprint for Transforming the Way Your Company Innovates

    by Peter Skarzynski, Rowan Gibson ...
    If you're like most business leaders, innovation now tops your corporate agenda. But despite all the talk and excitement about the importance of innovation, managers have so far found scant help for innovating in a systematic way that fuels consistent growth and sustained success.In Innovation to the Core, Strategos CEO Peter Skarzynski and business strategist Rowan Gibson change all that. They ... Read more

    $36.99 CAD or Free with Kobo Plus

  • Open Strategy

    Mastering Disruption from Outside the C-Suite

    by Christian Stadler, Julia Hautz, Kurt Matzler, Stephan Friedrich von den Eichen ...
    Series series Management on the Cutting Edge
    Business strategy experts offer “a useful blueprint” for open strategy—revealing how smart companies boost success by opening up strategic initiatives to their stakeholders (Financial Times).Discover practical tools for the 3 stages of business strategy-making, plus fascinating open strategy case studies from companies like Barclays and Adidas!Why are some of the world’s most successful companies ... Read more

    $31.99 CAD

  • Innovation Governance

    How Top Management Organizes and Mobilizes for Innovation

    by Jean-Philippe Deschamps, Beebe Nelson ...
    The business leader's guide to encouraging continuous innovation in any organizationInnovation governance is a hot topic in the business world. In a fast-paced business environment, the ability of corporate leaders to build purpose, direction, and focus for innovation is more important than ever. In this book, the authors provide a framework for encouraging and focusing innovation by explaining ... Read more

    $42.99 CAD

  • A Fine Line

    How Design Strategies Are Shaping the Future of Business

    by Hartmut Esslinger ...
    A Fine Line: How Design Strategies Are Shaping the Future of BusinessFor the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world's most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative ... Read more

    $23.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Empowerment Paradigm

    A Transformative People-Oriented Management Strategy with a Proven Track Record

    by Aart Nobel ...
    This book is primarily designed as a guide for the ambitious and committed organizational leaders who are seeking to improve the fortunes of an organization.If you are the kind of leader who dictates, delegates and sits back to deal with the consequences - read no further. If, on the other hand, you are the kind of leader who is prepared to lead, by example, from the front, become directly ... Read more

    $5.99 CAD

  • Innovation Engine

    Driving Execution for Breakthrough Results

    by Jatin DeSai ...
    How to implement an innovation engine in any organizationInnovation is often sought and is in high demand today. At the same time it is often misunderstood and lacks committed sponsorship. Today, most teams at the top need an innovation capability in a manner that works in tandem with their performance/operations management. Packed with actionable ideas, references, links, and resources, ... Read more

    $35.99 CAD

  • Beyond the Assembly Line: Rethinking Purpose in Modern Manufacturing

    Transforming Factories Through Leadership, Innovation, and Inclusion

    by Matteo Neri ...
    Beyond the Assembly Line: Rethinking Purpose in Modern Manufacturing explores how the manufacturing industry is evolving beyond traditional production to embrace innovation, sustainability, and human-centered practices. Matteo Neri challenges conventional views by uncovering the deeper purpose behind manufacturing — driving meaningful impact, empowering workers, and adapting to Industry 4.0 ... Read more

    Free