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  • The Field Study in Social Psychology

    How to Conduct Research Outside of a Laboratory Setting?

    Series series Research Methods in Social Psychology
    This unique book offers a comprehensive introduction to field studies as a research method in social psychology, demonstrating that field studies are an important element of contemporary social psychology, and encourages its usage in a methodologically correct and ethical manner.The authors demonstrate that field studies are an important and a much-needed element of contemporary social psychology ... Read more

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  • 100 Effective Techniques of Social Influence

    When and Why People Comply

    100 Effective Techniques of Social Influence provides a revolutionary look into the effectiveness of many techniques of social influence, providing an overview of the ways in which people use techniques to persuade others to meet various requests, suggestions, and commands.For each technique, the authors explore the idea behind it, what empirical research says about it, and what the psychological ... Read more

    $64.99 CAD

  • The Social Psychology of Obedience Towards Authority

    An Empirical Tribute to Stanley Milgram

    This rich volume explores the complex problem of obedience and conformity, re-examining Stanley Milgram’s famous electric shock study, and presenting the findings of the most extensive empirical study on obedience toward authority since Milgram's era.Dolinski and Grzyb refer to their own series of studies testing various hypotheses from Milgram’s and others’ research, examining underlying ... Read more

    $76.99 CAD

  • Vaccines and Vaccinations: A Psychological Perspective

    Research and Recommendations

    Series series Behavioral Science and Psychology (R0)
    This open acess book explores vaccine hesitancy as a primarily psychological phenomenon rather than a purely medical one. By analyzing the COVID-19 pandemic, it provides an evidence-based guide on how fear, social influence, and misinformation impact public health compliance.The authors aim to equip educators, journalists, and policymakers with effective tools to Understand the psychological ... Read more

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  • Thinking 101

    How to Reason Better to Live Better

    **“An INVALUABLE RESOURCE to anyone who wants to think better.” —Gretchen RubinAward-winning YALE PROFESSOR Woo-kyoung Ahn delivers “A MUST-READ****—****a smart and compellingly readable guide to cutting-edge research into how people think.” (Paul Bloom)“A FUN exploration.”** **—**Dax ShepardPsychologist Woo-kyoung Ahn devised a course at Yale called “Thinking” to help students examine the biases ... Read more

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  • Summary and Analysis of Thinking, Fast and Slow

    Based on the Book by Daniel Kahneman

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    Series series Smart Summaries
    So much to read, so little time? This brief overview of Thinking, Fast and Slow tells you what you need to know—before or after you read Daniel Kahneman's book.Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader.This short summary of Thinking, Fast and Slow by Daniel Kahneman includes:Historical contextPart-by-part ... Read more

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  • Impossible to Ignore: Creating Memorable Content to Influence Decisions

    by Carmen Simon ...
    A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore—using the latest in brain scienceAudiences forget up to 90 percent of what you communicate. But people make decisions and act based on what they remember, so a pragmatic approach for the effective communicator is to be deliberate about the 10 percent that audiences do retain. ... Read more

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  • Forming Storming Norming Performing

    Successful Communication in Groups and Teams (Third Edition)

    The purpose of this book is to provide an introduction to Group and Team Communication. Emphasis is placed on giving readers guidelines for becoming successful communicators in groups and teams. Specific emphasis is placed on general introductory concepts, verbal and nonverbal communication, listening, conflict, problem solving, idea generation, decision making, e-collaboration, group ... Read more

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  • Seducing the Subconscious

    The Psychology of Emotional Influence in Advertising

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    Our relationship with ads: it's complicatedA must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience to outline his theory of the subconscious influence of advertising in its audience’s lives. In addition to ... Read more

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  • The Complete Idiot's Guide to Self-Testing Your IQ

    An enjoyable and entertaining way to measure brainpower.The Complete Idiots Guide® to Self-Testing Your IQ provides readers with tests that can be used to estimate a realistic IQ score, as well as games, puzzles, and more for an engaging and exciting workout for the mind. Using an amusement-based approach, IQ expert Dr. Jean Cirillo presents fun questions and answers that are rooted in standard IQ ... Read more

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  • Psy-Q

    Test Yourself with More Than 80 Quizzes, Puzzles and Experiments for Everyday Life

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