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De-Positioning

The Secret Brand Strategy for Creating Competitive Advantage

by Todd Irwin ...

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It’s not differentiation. It’s not purpose. It’s something far more powerful, and in today’s hyper-competitive business world, it’s the only strategy that consistently wins.It’s called De-Positioning, a method that turns your competitor’s strengths into liabilities while positioning ... Read more

$10.00 CAD or Free with Kobo Plus

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It’s not differentiation. It’s not purpose. It’s something far more powerful, and in today’s hyper-competitive business world, it’s the only strategy that consistently wins.It’s called De-Positioning, a method that turns your competitor’s strengths into liabilities while positioning
... Read more
I Lived Because I Was Loved

A true story of how love and kindness helped strangers facing their own tragedy

by Todd Irwin ...

Todd Irwin refers to his life before and after cancer. Even though he spent fifty-six years cancer-free, the two and a half years during which he battled cancer were defining. More than 1,000 miles away, Glenn Thornton struggled with addiction and grieved the unexpected death of his child, but he soon discovered a renewed purpose for his life. In I Lived Because I Was Loved, Irwin shares the story ... Read more

$5.39 CAD

Todd Irwin refers to his life before and after cancer. Even though he spent fifty-six years cancer-free, the two and a half years during which he battled cancer were defining. More than 1,000 miles away, Glenn Thornton struggled with addiction and grieved the unexpected death of his child, but he soon discovered a renewed purpose for his life. In I Lived Because I Was Loved, Irwin shares the story
... Read more

The Lean Startup

How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

by Eric Ries ...

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned ... Read more

$18.99 CAD

Also available as: Audiobook

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned
... Read more

Also available as: Audiobook
The 2-Hour Job Search, Third Edition

Using Technology to Get the Right Job Faster

by Steve Dalton ...

Series series The Job Search Collection
Use the latest technology to target potential employers and secure the first interview--no matter your experience, education, or network--with these revised and updated tools and recommendations.“The most practical, stress-free guide ever written for finding a white-collar job.”—Dan Heath, coauthor of Switch and Made to StickTechnology has changed not only the way we do business, but also the way ... Read more

$11.99 CAD

Also available as: Audiobooks

Use the latest technology to target potential employers and secure the first interview--no matter your experience, education, or network--with these revised and updated tools and recommendations.“The most practical, stress-free guide ever written for finding a white-collar job.”—Dan Heath, coauthor of Switch and Made to StickTechnology has changed not only the way we do business, but also the way
... Read more

Also available as: Audiobooks
Product Leadership

How Top Product Managers Launch Awesome Products and Build Successful Teams

by Richard Banfield, Martin Eriksson, Nate Walkingshaw ...

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This ... Read more

$35.99 CAD

Also available as: Audiobook

In today’s lightning-fast technology world, good product management is critical to maintaining a competitive advantage. Yet, managing human beings and navigating complex product roadmaps is no easy task, and it’s rare to find a product leader who can steward a digital product from concept to launch without a couple of major hiccups. Why do some product leaders succeed while others don’t?This
... Read more

Also available as: Audiobook
Creative Strategy and the Business of Design

by Douglas Davis ...

The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain ... Read more

$14.99 CAD

Also available as: Audiobook

The Business Skills Every Creative Needs!Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain
... Read more

Also available as: Audiobook
Restoring the Soul of Business

Staying Human in the Age of Data

by Rishad Tobaccowala ...

How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity ... Read more

$10.99 CAD

Also available as: Audiobook

How to keep your intuition and human instinct intact in our current technological era.Businesses are constantly moving into uncharted territory as they determine how to navigate an increasingly digital future effectively. But the startling and often overlooked truth is that the promise of digital transformation can only be realized when we find a way to balance it with our irreplaceable humanity
... Read more

Also available as: Audiobook
The Innovator's Method

Bringing the Lean Start-up into Your Organization

by Nathan Furr, Jeff Dyer ...

Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company-perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you ... Read more

$36.79 CAD or Free with Kobo Plus

Also available as: Audiobook

Have you ever come up with an idea for a new product or service but didn’t take any action because you thought it would be too risky? Or at work, have you had what you thought could be a big idea for your company-perhaps changing the way you develop or distribute a product, provide customer service, or hire and train your employees? If you have, but you haven’t known how to take the next step, you
... Read more

Also available as: Audiobook
The End of Business As Usual

Rewire the Way You Work to Succeed in the Consumer Revolution

by Brian Solis ...

It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what ... Read more

$19.99 CAD

Also available as: Audiobook

It's a new era of business and consumerism—and you play a role in defining itToday's biggest trends—the mobile web, social media, real-time—have produced a new consumer landscape. The End of Business As Usual explores this complex information revolution, how it has changed the future of business, media, and culture, and what you can do about it."To be successful in business, you need to see what
... Read more

Also available as: Audiobook
The Guide to Going Viral

The Art and Science of Succeeding on Social Media

by Brendan Kane ...

In a digital realm where there are 4.8 billion people on social media sending billions of messages out into the world every day, standing out requires more than just luck-it demands strategic finesse.The Guide to Going Viral is like a director's manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise ... Read more

$2.99 CAD

Also available as: Audiobook

In a digital realm where there are 4.8 billion people on social media sending billions of messages out into the world every day, standing out requires more than just luck-it demands strategic finesse.The Guide to Going Viral is like a director's manual for social media. It provides a step-by-step approach to crafting content with the impact of a classic film. Brendan Kane leverages his expertise
... Read more

Also available as: Audiobook
How to Launch a Brand (2nd Edition)

by Fabian Geyrhalter ...

This book will guide you through the steps necessary to build a brand from the ground up:Step 1 (Chapter 1): Create a brand platformStep 2 (Chapter 2): Devise a brand nameStep 3 (Chapter 3): Design your brand's identityStep 4 (Chapter 4): Craft your brand atmosphere touch pointsMost entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into ... Read more

$13.99 CAD or Free with Kobo Plus

This book will guide you through the steps necessary to build a brand from the ground up:Step 1 (Chapter 1): Create a brand platformStep 2 (Chapter 2): Devise a brand nameStep 3 (Chapter 3): Design your brand's identityStep 4 (Chapter 4): Craft your brand atmosphere touch pointsMost entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into
... Read more
Unlocking Agility

An Insider's Guide to Agile Enterprise Transformation

by Jorgen Hesselberg ...

Series series Addison-Wesley Signature Series (Cohn)
Practical Guidance and Inspiration for Launching, Sustaining, or Improving Any Agile Enterprise Transformation InitiativeAs long-time competitive advantages disappear, astute executives and change agents know they must achieve true agile transformation. In Unlocking Agility, Jorgen Hesselberg reveals what works, what doesn’t, and how to overcome the daunting obstacles.Distilling 10+ years of ... Read more

$37.99 CAD

Practical Guidance and Inspiration for Launching, Sustaining, or Improving Any Agile Enterprise Transformation InitiativeAs long-time competitive advantages disappear, astute executives and change agents know they must achieve true agile transformation. In Unlocking Agility, Jorgen Hesselberg reveals what works, what doesn’t, and how to overcome the daunting obstacles.Distilling 10+ years of
... Read more

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De-Positioning

I Lived Because I Was Loved

People who read these also enjoyed

The Lean Startup

The 2-Hour Job Search, Third Edition

Product Leadership

Creative Strategy and the Business of Design

Restoring the Soul of Business

The Innovator's Method

The End of Business As Usual

The Guide to Going Viral

How to Launch a Brand (2nd Edition)

Unlocking Agility

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