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“toby pearlstein”

Showing 1 - 12 of 12 results for “toby pearlstein”
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  • Special Libraries

    A Survival Guide

    by James M. Matarazzo Ph.D., Toby Pearlstein ...
    Learn why special or corporate libraries must align with their parent organizations in order to survive in these difficult economic times—and how to foster and demonstrate this critical relationship.Special Libraries: A Survival Guide analyzes what has happened—and is still continuing to happen—to corporate libraries in order to identify the strategies that must be taken to protect their staff's ... Read more

    $64.99 CAD

  • The Emerald Handbook of Modern Information Management

    Edited by Dr James M. Matarazzo, Dr Toby Pearlstein ...
    Award-winning information theorists and practitioners Pearlstein and Matarazzo have assembled a group of top international authors with experience in public, academic, government, and special library settings, including experienced independent information professionals, to address the critical issues facing Information Management (IM) today.This new handbook provides a context for approaching the ... Read more

    $331.99 CAD

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  • Public Relations Online

    Lasting Concepts for Changing Media

    by Thomas A. Kelleher ...
    Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a ... Read more

    $87.99 CAD

  • Prospect Research for Fundraisers

    The Essential Handbook

    by Jennifer J. Filla, Helen E. Brown ...
    Series series The AFP/Wiley Fund Development Series
    Essential tools for implementing right-sized prospect research techniques that help nonprofit organizations reach their fundraising goalsWritten especially for front-line fundraisers, Prospect Research for Fundraisers presents a practical understanding of prospect research, prospect management, and fundraising analytics, demonstrating how research can be used to raise more money. Filled with ... Read more

    $67.99 CAD

  • Grant Writing

    Practical Strategies for Scholars and Professionals

    by Rekha S. Rajan, Daniel R. Tomal ...
    Series series The Concordia University Leadership Series
    A first of its kind, this book provides you everything you need to know about successfully navigating the grant writing process including understanding the language of grant writing, finding grants, preparing the proposal, completing the application, preparing budgets, organizing information and timelines, revising and editing the proposal, including the assessment and evaluation, and building ... Read more

    $49.99 CAD

  • Gurus, Hired Guns, and Warm Bodies

    Itinerant Experts in a Knowledge Economy

    by Gideon Kunda, Stephen R. Barley ...
    Over the last several decades, employers have increasingly replaced permanent employees with temporary workers and independent contractors to cut labor costs and enhance flexibility. Although commentators have focused largely on low-wage temporary work, the use of skilled contractors has also grown exponentially, especially in high-technology areas. Yet almost nothing is known about contracting or ... Read more

    $59.99 CAD

  • Digital Dominance

    The Power of Google, Amazon, Facebook, and Apple

    Edited by Martin Moore, Damian Tambini ...
    Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require ... Read more

    $38.99 CAD

  • Handbook of Market Segmentation

    Strategic Targeting for Business and Technology Firms, Third Edition

    by Art Weinstein ...
    Develop a successful strategy for segmenting high-tech and industrial markets!Whether it's due to a lack of focus, lack of time, or just bad planning, most companies fall short of the mark in their target marketing. The Handbook of Market Segmentation, 3rd Edition: Strategic Target Marketing for Business and Technology Firms is a practical, how-to guide to what marketers need to know about ... Read more

    $93.99 CAD

  • How to Sell (eCommerce) - Marketing and Internet Marketing Strategies

    by Nicolae Sfetcu ...
    Techniques and actions for a company to develop the sale of the products and services by adapting, where necessary, the production and commercialization to consumer needs.Marketing is considered as the first creative link that will lead to sales. In an environment increasingly changing, the marketing strategy is mobilized to retain a focused and solvent clients by providing economies of scale ... Read more

    $5.99 CAD or Free with Kobo Plus

  • Nonprofit Marketing

    Marketing Management for Charitable and Nongovernmental Organizations

    by Walter Wymer, Roger Gomes, Patricia A. Knowles ...
    Nonprofit Marketing: Marketing Management for Charitable and Nongovernmental Organizations is a conceptually strong text that gives students marketing strategies for nonprofit, charitable, and nongovernmental organizations, while providing them with a broad treatment of marketing basics. Written in an easy-to-follow style, marketing concepts are clearly presented and supported with real-world ... Read more

    $175.99 CAD

  • The Librarian's Guide to Negotiation: Winning Strategies for the Digital Age

    by Beth Ashmore, Jill E. Grogg, and Jeff Weddle ...
    Librarians negotiate every day with vendors, funding agencies, administrators, employees, co-workers, and patronsyet the art of negotiation receives little attention in library education and training. This practical guide by three experienced librarian-negotiators will help you develop the mindset, skills, and confidence you need to negotiate effectively in any situation. The authors provide an in ... Read more

    $36.99 CAD or Free with Kobo Plus

  • Basics of Law Librarianship

    by Deborah Panella, Ellis Mount ...
    Here is an essential introductory guide on all aspects of law librarianship written especially for non-law librarians, library school students, and beginning law librarians. Although there are several excellent practical handbooks and numerous articles on specific topics of law librarianship for practicing law librarians, Basics of Law Librarianship is the only resource that addresses the ... Read more

    $85.99 CAD