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  • Warship Builders

    An Industrial History of U.S. Naval Shipbuilding, 1922–1945

    Series series Studies in Naval History and Sea Power
    Warship Builders is the first scholarly study of the U.S. naval shipbuilding industry from the early 1920s to the end of World War II, when American shipyards produced the world's largest fleet that helped defeat the Axis powers in all corners of the globe. A colossal endeavor that absorbed billions and employed virtual armies of skilled workers, naval construction mobilized the nation's leading ... Read more

    $46.19 CAD

  • Neuromarketing in the Age of AI

    Neuromarketing in the age of AI represents a powerful integration of cognitive science and the advancement of technology, reshaping the way brands understand and influence consumer behavior. As artificial intelligence (AI) accelerates the ability to process data and decode emotional responses, marketers can craft more personalized and impactful experiences. This evolving landscape raises both ... Read more

    $283.99 CAD

  • Decoding Global Marketing Decisions

    Leveraging AI and Emotional Intelligence for Entrepreneurial Success

    Series series Advances in Computational Collective Intelligence
    Decoding Global Marketing Decisions: Leveraging AI and Emotional Intelligence for Entrepreneurial Success offers an in-depth exploration of how Artificial Intelligence and Emotional Intelligence are reshaping the future of global marketing and entrepreneurship.As organizations compete in highly volatile and culturally diverse markets, success increasingly depends on the ability to integrate data ... Read more

    $258.33 CAD

  • Artificial Intelligence for Marketing Strategies

    Real-Life Applications and Case Studies

    Series series AI Applications and Case Studies for Business
    This book introduces emerging artificial intelligence (AI) technologies and their potential to reshape the marketing landscape, offering a forward-looking perspective on the future of marketing strategies. It leverages AI for enhanced customer engagement, brand building, and business excellence. From understanding customer behaviour in the AI era to strategically integrating AI-driven technologies ... Read more

    $107.17 CAD

  • AI Impacts in Digital Consumer Behavior

    In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves ... Read more

    $383.99 CAD

  • Enhancing and Predicting Digital Consumer Behavior with AI

    Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their ... Read more

    $461.59 CAD

  • Ships for the Seven Seas

    Philadelphia Shipbuilding in the Age of Industrial Capitalism

    Series Book 12 - Studies in Industry and Society
    Thomas R. Heinrich explores American shipbuilding from the workshop level to subcontracting networks spanning the Delaware Valley.Winner of the North American Society for Oceanic History's John Lyman Book AwardOriginally published in 1996. Sustained by a skilled work force and the Pennsylvania iron and steel industry, Philadelphia shipbuilders negotiated the transition from wooden to iron hull ... Read more

    $52.79 CAD

  • Growing Up with AI

    Understanding the Impact of AI on the New Generation

    Series series Intelligent Technologies and Robotics (R0)
    Delivering a clear blueprint for harnessing Artificial Intelligence responsibly, this book proves that well-designed systems can reduce travel delays, tailor lessons, expedite diagnoses, enhance sports, and simplify daily living. Drawing on pilots such as Malta’s adaptive classrooms, emotion-aware pain coaches, data-driven training hubs and city-wide “digital traffic brains”, every chapter ... Read more

    $166.49 CAD

  • Ethical Implications of Reshaping Healthcare With Emerging Technologies

    Improving quality of life is one of the main advantages of integrating new innovations into medicine. New technologies are revolutionizing medicine and opening new opportunities for patients, doctors, clinics, and companies. The patient's well-being is monitored autonomously by smartphones, digital medical records simplify everyday clinical work, virtual reality is used for treatment, and robots ... Read more

    $344.79 CAD

  • Analyzing Future Applications of AI, Sensors, and Robotics in Society

    The rise of artificial intelligence and its countless branches have caused many professional industries to rethink their traditional methods of practice and develop new techniques to keep pace with technological advancement. The continued use of intelligent technologies in the professional world has propelled researchers to contemplate future opportunities and challenges that artificial ... Read more

    $267.19 CAD

  • AI-Powered Developments in Medical Robotics

    Data-Driven Techniques for Enhanced Surgical Efficiency

    Series series Medical Robotics and Computer Assisted Surgery: AI-enhanced, Data-driven, and Evidence-based Approaches
    AI-Powered Developments in Medical Robotics: Data-Driven Techniques for Enhanced Surgical Efficiency offers a comprehensive exploration of AI-driven innovations, robotics, and data-driven techniques specifically tailored for medical applications. The book strikes a balance by addressing foundational principles, emerging technologies, and their practical implementation in real-world scenarios. It ... Read more

    $219.99 CAD

  • Education, Space and Urban Planning

    Education as a Component of the City

    Series series Social Sciences (R0)
    This book examines a range of practical developments that are happening in education as conducted in urban settings across different scales. It contains insights that draw upon the fields of urban planning/urbanism, geography, architecture, education and pedagogy. It brings together current thinking and practical experience from German and international perspectives.This discussion is organised in ... Read more

    $115.29 CAD