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  • The Everything Guide to Crowdfunding

    Learn how to use social media for small-business funding

    Series series Everything® Series
    Harness the power of the crowd to turn your dreams into reality!Crowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or get a second mortgage--there are perfect strangers out there who will help you fund your idea. You just have to know how to find them.The Everything Guide to Crowdfunding is a step-by-step ... Read more

    $16.99 CAD

  • A Nation of Immigrants Reconsidered

    US Society in an Age of Restriction, 1924-1965

    Series series Studies of World Migrations
    Scholars, journalists, and policymakers have long argued that the 1965 Immigration and Nationality Act dramatically reshaped the demographic composition of the United States. In A Nation of Immigrants Reconsidered, leading scholars of immigration explore how the political and ideological struggles of the "age of restriction"--from 1924 to 1965--paved the way for the changes to come. The essays ... Read more

    $33.99 CAD

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  • Matchmakers

    The New Economics of Multisided Platforms

    A different kind of matchmaker.Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites ... Read more

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  • Subscribed

    Why the Subscription Model Will Be Your Company's Future - and What to Do About It

    A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning.Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate ... Read more

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  • Consulting For Dummies

    A clear, concise resource for entering this lucrative career fieldConsulting For Dummies, 2nd Edition includes a reorganization and narrower focus of the topic, with new or updated information that delves into the specifics of running your own consulting business. There is greater emphasis on the business of consulting, along with financial and legal issues involved in setting up a consulting ... Read more

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  • Modern Monopolies

    What It Takes to Dominate the 21st Century Economy

    A guide to platform businesses that shows how they work, how to replicate the success of some of history's best platforms, and how to handle disruption."[A] stimulating book . . . The authors are particularly interesting on how modern platform companies are able to outsource much of their innovation." — The Financial Times" Modern Monopolies brilliantly lays out the formula for how to get rich in ... Read more

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    How to Find, Price and Manage Corporate Writing Assignments

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    Six-Figure Freelancer: How to Find, Price, and Manage Corporate Writing Assignments - Revised & Improved! With more ideas, more detail, more examples, more inspiration and more exercises to get you started and keep you going!Paul Lima was a busy technology freelance writer, earning a six-figure income, during the dot-com boom. When it went bust, so did many of his Information Technology corporate ... Read more

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  • Startup Lessons #102-#202

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    Series Book 2 - Startup Lessons
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  • Performance Partnerships

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    by Robert Glazer ...
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  • The Marketing Plan

    How to Prepare and Implement It

    The rules for creating a knock-out marketing plan have completely changed. With the advent of digital business strategies, it may seem like you need to start from scratch. In his trusted classic, now completely updated to reflect the latest changes in digital marketing, Bill Luther shows readers how to navigate this perilous landscape while staying true to your current marketing strategy and the ... Read more

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    Everything You Need to Know to Succeed in Your Small Business

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