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Showing 1 - 2 of 2 results for “thomas burgartz”
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  • Managing in a VUCA World

    Edited by Oliver Mack, Anshuman Khare, Thomas Burgartz, Andreas Krämer ...
    Series series Business and Management (R0)
    This book examines volatility, uncertainty, complexity and ambiguity (VUCA) and addresses the need for broader knowledge and application of new concepts and frameworks to deal with unpredictable and rapid changing situations. The premises of VUCA can shape all aspects of an organization. To cover all areas, the book is divided into six sections. Section 1 acts as an introduction to VUCA and ... Read more

    $205.99 CAD

  • Customer Value-centered Management

    Understanding and Leveraging Value-to-Value, Pricing, Big Data, and Controlling

    by Andreas Krämer, Thomas Burgartz, Christina Muzzu ...
    Series series Business and Management (R0)
    This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions. While complexity rises, tools like big data and AI offer decision-making solutions. Customer centricity, epitomized by Amazon's ... Read more

    $102.99 CAD