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“theodore tarnanidis”

Showing 1 - 12 of 23 results for “theodore tarnanidis”
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  • Co-Branding Strategies for Smart Luxury Products

    Edited by Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    Co-branding is a marketing strategy that brings together two brands to harness their strengths and create a product with greater value. The importance of innovation, exclusivity, and brand reputation is especially significant in industries like luxury smart consumer products. In multicultural markets, it refers to a strategic alliance between a luxury brand and a technology brand, designed to ... Read more

    $244.99 CAD

  • Unlocking Life Satisfaction in Digital Global Markets and Segments

    Edited by Theodore Tarnanidis, Vijaya Kittu Manda ...
    Participation in digital global markets and their diverse segments shape life satisfaction. From remote work platforms and e-commerce systems to social media and digital financial services, individuals engage with markets that transcend geographic, cultural, and economic boundaries. These digital environments influence income, consumption, and opportunity access, while affecting well-being, ... Read more

    $283.99 CAD

  • Diversity and Inclusion-Driven Marketing for Multicultural Marketplaces

    Edited by Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    In today’s economy, diversity and inclusion are effective marketing practices for brands wanting to authentically connect with the multicultural marketplace. As consumer demographics grow and evolve businesses must embrace inclusive strategies that reflect the values and experiences of diverse communities. Effective multicultural marketing helps with representation and fosters engagement, ensuring ... Read more

    $261.99 CAD

  • Sustainable Branding, Cultural Intelligence and Co-Marketing

    Edited by Theodore Tarnanidis, Bruno Barbosa Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    Sustainable branding, cultural intelligence, and co-marketing are effective strategies for global connection and social consciousness in the marketplace. As consumers value ethical practices and cultural relevance, brands prioritize alignment with sustainability goals and an understanding of diverse audiences. Cultural intelligence enables companies to navigate global markets with sensitivity and ... Read more

    $216.99 CAD

  • Human-Centered Innovation, Ethics, and Consumer Behavior in Digital Markets

    Edited by Theodore Tarnanidis, Vijaya Kittu Manda ...
    Human-centered innovation is key to the development of digital products, services, and technologies, emphasizing the needs, experiences, and well-being of users. As digital markets expand, organizations face pressure to balance technological advancement with ethical considerations like privacy, transparency, fairness, and data security. Consumer behavior in digital environments is shaped by ... Read more

    $283.99 CAD

  • Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing

    Edited by Theodore Tarnanidis, Jason Papathanasiou, Vasileios Ismyrlis, Vijaya Kittu Manda ...
    Marketing has become increasingly popular, utilizing multi-criteria decision making (MCDM) methods and statistics to create robust frameworks for making informed and strategic decisions. Computational and modeling breakthroughs have resulted in a significant increase in the use of MCDM methods in marketing in the past decade, making it an ideal solution for many marketing problems. Statistics can ... Read more

    $389.99 CAD

  • Sustainable Practices in the Fashion and Retail Industry

    Edited by Theodore Tarnanidis, Evridiki Papachristou, Michail Karypidis, Vijaya Kittu Manda ...
    Sustainable shopping practices are becoming more prevalent in the fashion and retail industry as consumers demand more ethical and environmentally friendly products. The industry's negative environmental and social impacts are being reduced through these efforts, which often create high levels of waste, pollution, and exploitation. Technological advancements, shifting values, and changing economic ... Read more

    $389.99 CAD

  • AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing

    Edited by Theodore Tarnanidis ...
    Artificial intelligence (AI) reshapes marketing by enabling data-driven decisions that enhance efficiency, precision, and personalization. AI can also become a powerful tool for advancing diversity, equity, and inclusion (DEI) in marketing strategies. By analyzing data, AI uncovers biases, detects underrepresented demographics, and guides inclusive content creation and audience targeting. However, ... Read more

    $261.99 CAD

  • Technology-Driven Market Transformations for Digital Fashion and Smart Luxury

    Edited by Theodore Tarnanidis, Bruno Sousa, Maro Vlachopoulou, Evridiki Papachristou, Vijaya Kittu Manda ...
    Technology-driven market transformations reshape digital fashion and smart luxury, combining physical and virtual experiences. Innovations like augmented reality (AR), blockchain, artificial intelligence (AI), and digital wearables revolutionize how fashion is designed, produced, marketed, and consumed. In the luxury sector, these technologies enable brands to offer personalized experiences, ... Read more

    $216.99 CAD

  • Cultural Sensitivity, Cross-Border Logistics, and E-Commerce in Global Marketing

    Edited by Theodore Tarnanidis, Maro Vlachopoulou ...
    In the digital age, global marketing management plays a crucial role in navigating the complexities of a highly interconnected and rapidly evolving world. Companies must balance technological advancements with cultural sensitivity, adapting their strategies to meet the unique legal, economic, and social conditions of each market. The rise of strategic partnerships and global alliances highlights ... Read more

    $295.99 CAD

  • Circular Economy: Business, Technology, and Policy (Part 1)

    by Vijaya Kittu Manda, Theodore Tarnanidis, Vivek Gupta ...
    Circular Economy: Business, Technology and Policy Part 1 explores how circular economy principles are reshaping modern industries, business systems, and sustainability practices in response to growing environmental and economic challenges. The book highlights the transition from the traditional "takemakedispose" model toward regenerative systems that promote resource efficiency, waste reduction, ... Read more

    $55.99 CAD

  • Circular Economy: Business, Technology, and Policy (Part 2)

    by Vijaya Kittu Manda, Theodore Tarnanidis, Vivek Gupta ...
    Circular Economy: Business, Technology and Policy Part 2 explores how circular economy principles are reshaping modern industries, business systems, and sustainability practices in response to growing environmental and economic challenges. The book highlights the transition from the traditional "takemakedispose" model toward regenerative systems that promote resource efficiency, waste reduction, ... Read more

    $66.99 CAD