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“t christopher greenwell”

Showing 1 - 12 of 12 results for “t christopher greenwell”
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  • Managing Sport Events

    by T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk ...
    Running a sport event—whether it’s an international competition or local youth tournament—requires acute knowledge and the ability to plan, organize, promote, lead, and communicate effectively. And no other text prepares students for the task as effectively as Managing Sport Events, Third Edition.While other texts in this space stray into the area of facility management, Managing Sport Events ... Read more

    $97.99 CAD

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  • Ineffective Habits of Financial Advisors (and the Disciplines to Break Them)

    A Framework for Avoiding the Mistakes Everyone Else Makes

    by Steve Moore ...
    A how to guide to avoiding the mistakes ineffective financial advisors most often makeBased on a 15-year consulting program that author Steve Moore has led for financial advisors, Ineffective Habits of Financial Advisors (and the Disciplines to Break Them): A Framework for Avoiding the Mistakes Everyone Else Makes details proven techniques which allow advisors to transform their business into an ... Read more

    $28.99 CAD

  • Marketing Management, Global Edition

    by Philip Kotler, Kevin Keller ...
    For undergraduate and graduate courses in marketing management.The gold standard for today's marketing managementStay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory ... Read more

    $81.99 CAD

  • The Nordstrom Way to Customer Experience Excellence

    Creating a Values-Driven Service Culture

    by Robert Spector, breAnne O. Reeves ...
    "Top Ten Business Books For 2017" - ForbesThe fully revised and updated edition of the classic book about Nordstrom's extraordinary customer serviceIn this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to ... Read more

    $18.99 CAD

  • Experiential Marketing

    Secrets, Strategies, and Success Stories from the World's Greatest Brands

    by Kerry Smith, Dan Hanover ...
    The most researched, documented, and comprehensive manifesto on experiential marketing.As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, ... Read more

    $24.99 CAD

  • The Retail Value Proposition

    Crafting Unique Experiences at Compelling Prices

    by Kyle Murray ...
    How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten.The ESE framework is derived from the academic literature on ... Read more

    $39.99 CAD

  • Shifting the Balance

    How Top Organizations Beat the Competition by Combining Intuition with Data

    by Mark Schrutt ...
    Digital transformation expert Mark Schrutt reveals how the world’s top companies are using vast amounts of data to inform their decisions, disrupt industries, and get closer to their customers. Businesses that continue to rely only on intuition do so at their peril.What if you had the data you always wanted and could tell what was truly an emerging trend that would forever change your industry? ... Read more

    $22.99 CAD or Free with Kobo Plus

  • Here's the Pitch

    How to Pitch Your Business to Anyone, Get Funded, and Win Clients

    by Martin Soorjoo ...
    Advice for every pitch situation a modern day entrepreneur will encounterWhether you're pitching for funding, the media, or to potential customers and partners, to survive and succeed as an entrepreneur, you have to know how to deliver a high-impact pitch. Here's the Pitch reveals powerful proven techniques to get your audience to take the action you want. You'll learn the same strategies and ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • Sport Marketing

    by Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard J. Mullin, Stephen Hardy, William A. Sutton ...
    Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with ... Read more

    $131.99 CAD

  • Esports Business Management

    Edited by Gil Fried, Rick Smith, David P. Hedlund ...
    Esports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports ... Read more

    $86.99 CAD

  • Profiles in Performance

    Business Intelligence Journeys and the Roadmap for Change

    by Howard Dresner ...
    Too many organizations invest in performance management and business intelligence projects, without first establishing the needed conditions to ensure success. But the organizations that lay the groundwork for effective change first reap the benefits.In Profiles in Performance: Business Intelligence Journeys and the Road Map for Change, Howard Dresner (author of The Performance Management ... Read more

    $35.99 CAD

  • Routledge Handbook of Sports Sponsorship

    Successful Strategies

    by Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill ...
    Translated by Pierre-François Lalonde, Elizabeth Christopherson ...
    The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis, this book offers an authoritative reference for large and small events.The text also provides an accessible review of the legal issues ... Read more

    $170.99 CAD