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Modern Rhetorical Criticism

by Roderick P Hart, Suzanne M. Daughton, Rebecca Lavally ...

A comprehensive and up-to-date introduction to the analysis of public rhetoric, Modern Rhetorical Criticism teaches readers how to examine and interpret rhetorical situations, ideas, arguments, structure, and style. The text covers a wide range of critical techniques, from cultural and dramatistic analysis to feminist and Marxist approaches. A wealth of original criticism demonstrates how to ... Read more

$160.99 CAD

A comprehensive and up-to-date introduction to the analysis of public rhetoric, Modern Rhetorical Criticism teaches readers how to examine and interpret rhetorical situations, ideas, arguments, structure, and style. The text covers a wide range of critical techniques, from cultural and dramatistic analysis to feminist and Marxist approaches. A wealth of original criticism demonstrates how to
... Read more

Verbal Judo, Second Edition

The Gentle Art of Persuasion

by George J. Thompson, PhD ...

Verbal Judo is the martial art of the mind and mouth that can show you how to be better prepared in every verbal encounter. Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand ... Read more

$11.99 CAD

Verbal Judo is the martial art of the mind and mouth that can show you how to be better prepared in every verbal encounter. Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand
... Read more
Words - I Know What I Want To Say - I Just Don't Know How To Say It

How To Write Essays, Reports, Blogs, Presentations, Books, Proposals, Memos, And Other Nonfiction

by Mark Hanen ...

Words skillfully guides you, step by step, through your entire writing project. Written in a conversational style, Words explains how to shape, focus, organize, and polish your nonfiction writing. It coaches you through the process of discovering what you want to say, how you want to say it, and how you convey your ideas with precision, clarity, and confidence. Words is for born writers, aspiring ... Read more

$5.99 CAD

Words skillfully guides you, step by step, through your entire writing project. Written in a conversational style, Words explains how to shape, focus, organize, and polish your nonfiction writing. It coaches you through the process of discovering what you want to say, how you want to say it, and how you convey your ideas with precision, clarity, and confidence. Words is for born writers, aspiring
... Read more
How to Say It to Sell It

Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, andBeat the Competition

by Sue Hershkowitz-Coore ...

Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success. ... Read more

Was $12.99 CAD Now $9.99 CAD

Based on a unique, customer-centric approach to selling, How to Say It(r) to Sell It provides practical, real world strategies proven to significantly increase sales results. Packed with power words, concrete examples, useable scripts, and specific communicative steps, this book is the key to reaching sales success.
... Read more
Don't Buy It

The Trouble with Talking Nonsense about the Economy

by Anat Shenker-Osorio ...

After everything that's happened, how is it possible that conservatives still win debates about the economy? Time and again the right wins over voters by claiming that their solutions are only common sense, even as their tired policies of budgetary sacrifice and corporate plunder both create and prolong economic disaster. Why does the electorate keep buying what they're selling? According to ... Read more

$21.99 CAD

After everything that's happened, how is it possible that conservatives still win debates about the economy? Time and again the right wins over voters by claiming that their solutions are only common sense, even as their tired policies of budgetary sacrifice and corporate plunder both create and prolong economic disaster. Why does the electorate keep buying what they're selling? According to
... Read more
I Have a Dream

The Speeches That Changed History

by Ferdie Addis ...

To read of Elizabeth I addressing her troops before the Spanish Armada, or Martin Luther-King urging the American population for racial equality is to understand the tremendous power of language to inspire, to comfort, to move, or to enthuse an audience. It is inspiring to hear the words of people whose gift was to know what to say, when to say it, and how to phrase it, often in language so ... Read more

$4.99 CAD

To read of Elizabeth I addressing her troops before the Spanish Armada, or Martin Luther-King urging the American population for racial equality is to understand the tremendous power of language to inspire, to comfort, to move, or to enthuse an audience. It is inspiring to hear the words of people whose gift was to know what to say, when to say it, and how to phrase it, often in language so
... Read more
Wordcraft

The Art of Turning Little Words into Big Business

by Alex Frankel ...

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words are the characters in this book."Words shape and move the modern marketplace; they are at once ubiquitous ... Read more

$6.99 CAD

"Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a letter that already exist. . . .These five words are the characters in this book."Words shape and move the modern marketplace; they are at once ubiquitous
... Read more
Figures of Speech

60 Ways To Turn A Phrase

by Arthur Quinn ...

Writing is not like chemical engineering. The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical structures in things, but about real potentialities within language and within ourselves. The "figurings" of speech reveal the apparently limitless plastic ... Read more

$76.99 CAD

Writing is not like chemical engineering. The figures of speech should not be learned the same way as the periodic table of elements. This is because figures of speech are not about hypothetical structures in things, but about real potentialities within language and within ourselves. The "figurings" of speech reveal the apparently limitless plastic
... Read more
Coherence, Continuity, and Cohesion

Theoretical Foundations for Document Design

by Kim Sydow Campbell ...

Series series Routledge Communication Series
There is a need for general theoretical principles describing/explaining effective design -- those which demonstrate "unity" and enhance comprehension and usability. Theories of cohesion from linguistics and of comprehension in psychology are likely sources of such general principles. Unfortunately, linguistic approaches to discourse unity have focused exclusively on semantic elements such as ... Read more

$83.99 CAD

There is a need for general theoretical principles describing/explaining effective design -- those which demonstrate "unity" and enhance comprehension and usability. Theories of cohesion from linguistics and of comprehension in psychology are likely sources of such general principles. Unfortunately, linguistic approaches to discourse unity have focused exclusively on semantic elements such as
... Read more
Much Ado About Nonexistence

Fiction and Reference

by Avrum Stroll ...

The problem of the nature of fiction and the problem of nonexistence are closely tied because fiction often talks about nonexistent entities. In Fiction, Reference, and Nonexistence, A. P. Martinich and Avrum Stroll, two of America's leading philosophers, explore fiction and undertake an analytic philosophical study of fiction and its reference and its relation to truth. Included in the discussion ... Read more

$62.99 CAD

The problem of the nature of fiction and the problem of nonexistence are closely tied because fiction often talks about nonexistent entities. In Fiction, Reference, and Nonexistence, A. P. Martinich and Avrum Stroll, two of America's leading philosophers, explore fiction and undertake an analytic philosophical study of fiction and its reference and its relation to truth. Included in the discussion
... Read more
After the Public Turn

Composition, Counterpublics, and the Citizen Bricoleur

by Frank Farmer ...

In After the Public Turn, author Frank Farmer argues that counterpublics and the people who make counterpublics—“citizen bricoleurs”—deserve a more prominent role in our scholarship and in our classrooms. Encouraging students to understand and consider resistant or oppositional discourse is a viable route toward mature participation as citizens in a democracy.Farmer examines two very different ... Read more

$28.99 CAD

In After the Public Turn, author Frank Farmer argues that counterpublics and the people who make counterpublics—“citizen bricoleurs”—deserve a more prominent role in our scholarship and in our classrooms. Encouraging students to understand and consider resistant or oppositional discourse is a viable route toward mature participation as citizens in a democracy.Farmer examines two very different
... Read more
Constitutive Visions

Indigeneity and Commonplaces of National Identity in Republican Ecuador

by Christa J. Olson ...

Series series Rhetoric and Democratic Deliberation
In Constitutive Visions, Christa Olson presents the rhetorical history of republican Ecuador as punctuated by repeated arguments over national identity. Those arguments—as they advanced theories of citizenship, popular sovereignty, and republican modernity—struggled to reconcile the presence of Ecuador’s large indigenous population with the dominance of a white-mestizo minority. Even as indigenous ... Read more

$27.99 CAD

In Constitutive Visions, Christa Olson presents the rhetorical history of republican Ecuador as punctuated by repeated arguments over national identity. Those arguments—as they advanced theories of citizenship, popular sovereignty, and republican modernity—struggled to reconcile the presence of Ecuador’s large indigenous population with the dominance of a white-mestizo minority. Even as indigenous
... Read more

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Modern Rhetorical Criticism

People who read this also enjoyed

Verbal Judo, Second Edition

Words - I Know What I Want To Say - I Just Don't Know How To Say It

How to Say It to Sell It

Don't Buy It

I Have a Dream

Wordcraft

Figures of Speech

Coherence, Continuity, and Cohesion

Much Ado About Nonexistence

After the Public Turn

Constitutive Visions

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