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Includes eBooks

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No commitment, cancel anytime at kobo.com/account/subscriptions

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Includes eBooks

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Multisensory Design of Retail Environments

Vision, Sound, and Scent

by Marko Sarstedt, Monika Imschloss, Susanne Adler ...

Series series Business and Management (R0)
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building ... Read more

$51.99 CAD

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building
... Read more
Multisensory Design of Retail Environments

Vision, Sound, and Scent

by Marko Sarstedt, Monika Imschloss, Susanne Adler ...

Series series Business and Management (R0)
Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building ... Read more

$38.99 CAD

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building
... Read more

Wired to Grow

Harness the Power of Brain Science to Learn and Master Any Skill

by Britt Andreatta ...

The keys to growth by a recognized leader in learning, leadership and management. We are biologically wired to learn. It’s the key to our survival and the path to fulfilling our capacity to become or create something more. Wired to Grow reveals how the neuroscience of learning can unlock the fullest expression of our potential, and shows us how to apply our natural wiring to positively transform ... Read more

$11.99 CAD

The keys to growth by a recognized leader in learning, leadership and management. We are biologically wired to learn. It’s the key to our survival and the path to fulfilling our capacity to become or create something more. Wired to Grow reveals how the neuroscience of learning can unlock the fullest expression of our potential, and shows us how to apply our natural wiring to positively transform
... Read more
Decoded

The Science Behind Why We Buy

by Phil Barden ...

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically ... Read more

$16.99 CAD

A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically
... Read more
Rewired

Protecting Your Brain in the Digital Age

by Carl D. Marci MD ...

Living in an age of digital distraction has wreaked havoc on our brains—but there’s much we can do to restore our tech–life balance.We live in a world that is always on, where everyone is always connected. But we feel increasingly disconnected. Why? The answer lies in our brains. Carl D. Marci, MD, a leading expert on social and consumer neuroscience, reviews the mounting evidence that overuse of ... Read more

$31.59 CAD

Also available as: Audiobook

Living in an age of digital distraction has wreaked havoc on our brains—but there’s much we can do to restore our tech–life balance.We live in a world that is always on, where everyone is always connected. But we feel increasingly disconnected. Why? The answer lies in our brains. Carl D. Marci, MD, a leading expert on social and consumer neuroscience, reviews the mounting evidence that overuse of
... Read more

Also available as: Audiobook
Place Advantage

Applied Psychology for Interior Architecture

by Sally Augustin, Neil Frankel, Cindy Coleman ...

Using psychology to develop spaces that enrich human experiencePlace design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people ... Read more

$110.99 CAD

Using psychology to develop spaces that enrich human experiencePlace design matters. Everyone perceives the world around them in a slightly different way, but there are fundamental laws that describe how people experience their physical environments. Place science principles can be applied in homes, schools, stores, restaurants, workplaces, healthcare facilities, and the other spaces people
... Read more
Every Body Is Talking

Building Communication Through Emotional Intelligence and Body Language Reading

by L. Annette Drain ...

This book embarks on a journey of personal development through building the skills of emotional intelligence and body language reading for effective communication and trusting relationships. Mastering communication through reading emotions and behaviors to manage relationships and situations increases awareness and knowledge of how people view and are viewed by others. ... Read more

$5.99 CAD

This book embarks on a journey of personal development through building the skills of emotional intelligence and body language reading for effective communication and trusting relationships. Mastering communication through reading emotions and behaviors to manage relationships and situations increases awareness and knowledge of how people view and are viewed by others.
... Read more
Brands And The Brain

How To Use Neuroscience To Create Impactful Brands

by Arvind Sahay ...

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern ... Read more

$5.99 CAD

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern
... Read more
Five Teaching and Learning Myths—Debunked

A Guide for Teachers

by Adam M. Brown, Althea Need Kaminske ...

Drawing from research in developmental and educational psychology, cognitive science, and the learning sciences, Five Teaching and Learning Myths—Debunked addresses some of the most commonly misunderstood educational and cognitive concerns in teaching and learning. Multitasking, problem-solving, attention, testing, and learning styles are all integral to student achievement but, in practice, are ... Read more

$50.99 CAD

Drawing from research in developmental and educational psychology, cognitive science, and the learning sciences, Five Teaching and Learning Myths—Debunked addresses some of the most commonly misunderstood educational and cognitive concerns in teaching and learning. Multitasking, problem-solving, attention, testing, and learning styles are all integral to student achievement but, in practice, are
... Read more
Cognitive Factor

Guide To 99 Cognitive Biases

by Satish Gaire ...

Cognitive Biases are like little tricks that our brains play on us. They happen when our brains take shortcuts to help us make decisions quickly, but sometimes these shortcuts can lead us to make mistakes.In this thought-provoking book, "Cognitive Factor: Guide To 99 Cognitive Biases," you'll embark on a journey of self-discovery, exploring the intricate workings of the human mind and the hidden ... Read more

$11.99 CAD

Cognitive Biases are like little tricks that our brains play on us. They happen when our brains take shortcuts to help us make decisions quickly, but sometimes these shortcuts can lead us to make mistakes.In this thought-provoking book, "Cognitive Factor: Guide To 99 Cognitive Biases," you'll embark on a journey of self-discovery, exploring the intricate workings of the human mind and the hidden
... Read more
Design Thinking for Food Well-Being

The Art of Designing Innovative Food Experiences

Edited by Wided Batat ...

Series series Business and Management (R0)
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being.While many aspects of food innovation are focused ... Read more

$192.99 CAD

How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being.While many aspects of food innovation are focused
... Read more
The Second Draft

by Mia Nakat, PhD ...

The Second Draft: How to Lean and Inspire Your Own EvolutionPRACTICAL STRATEGIES TO REVAMP FIVE KEY AREAS IN YOUR LIFE:CommunicationProductivityThe Built EnvironmentMarketing Yourself, andSocializationIS THIS YOU?Are you burned out? Emotionally and physically exhausted? Are you too connected yet disconnected from what matters the most? Get ready to lead your own evolution.... ... Read more

$9.99 CAD or Free with Kobo Plus

The Second Draft: How to Lean and Inspire Your Own EvolutionPRACTICAL STRATEGIES TO REVAMP FIVE KEY AREAS IN YOUR LIFE:CommunicationProductivityThe Built EnvironmentMarketing Yourself, andSocializationIS THIS YOU?Are you burned out? Emotionally and physically exhausted? Are you too connected yet disconnected from what matters the most? Get ready to lead your own evolution....
... Read more

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Top Series in Canada

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Multisensory Design of Retail Environments

Multisensory Design of Retail Environments

People who read these also enjoyed

Wired to Grow

Decoded

Rewired

Place Advantage

Every Body Is Talking

Brands And The Brain

Five Teaching and Learning Myths—Debunked

Cognitive Factor

Design Thinking for Food Well-Being

The Second Draft

eReaders

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Top Series in Canada

Business and Management (R0)

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