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  • Perspectives in Agile Sustainable Practices and Business Value

    Series series Contemporary Management Practices
    Agility, sustainability, and business value have become crucial in the ever-changing world of modern business. This book investigates how these can work harmoniously and create value for businesses.The integration of agile sustainable practices, which include increasing responsiveness, effectiveness, and adaptability in procedures and decision-making, is not just a smart strategic move but is ... Read more

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  • Navigating Marketing Decisions for Sustainable Growth

    Series series Contemporary Management Practices
    In a time when consumers are more eco-aware than ever, this book provides a clear framework for businesses to make marketing decisions that not only drive profitability but also positively impact the environment and society.Through its demonstration of how companies can thrive by integrating sustainability into their core marketing strategies, it is designed for businesses who are looking to grow ... Read more

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  • Boundary Spanning Elements and the Marketing Function in Organizations

    Concepts and Empirical Studies

    Series series Business and Management (R0)
    This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary ... Read more

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    The impact that information technology has on collective knowledge, the lifeblood of any organization, is still being fully realized and understood. Organizational Learning and Knowledge: Concepts, Methodologies, Tools and Applications demonstrates exhaustively the many applications, issues, and techniques applied to the science of recording, categorizing, using and learning from the experiences ... Read more

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  • Decision Management: Concepts, Methodologies, Tools, and Applications

    The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and ... Read more

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  • Innovative Knowledge Management: Concepts for Organizational Creativity and Collaborative Design

    Edited by Alan Eardley, Lorna Uden ...
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  • Knowledge Management and Organizational Learning

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    Series series Business and Management (R0)
    Knowledge management (KM) is a set of relatively-new organizational activities that are aimed at improving knowledge, knowledge-related practices, organizational behaviors and decisions and organizational performance. KM focuses on knowledge processes—knowledge creation, acquisition, refinement, storage, transfer, sharing and utilization. These processes support organizational processes involving ... Read more

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  • The Routledge Companion to the Future of Marketing

    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and ... Read more

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  • The Routledge Companion to Marketing Research

    Series series Routledge Companions in Marketing, Advertising and Communication
    This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as:Methods for the analysis of user- ... Read more

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  • Emerging Issues And Trends In Innovation And Technology Management

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  • Innovative Applications of Knowledge Discovery and Information Resources Management

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    Business practices are rapidly changing due to technological advances in the workplace. Organizations are challenged to implement new programs for more efficient business while maintaining their standards of excellence and achievement. Human Performance Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on real-world ... Read more

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