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“steve ogden barnes”

Showing 1 - 12 of 12 results for “steve ogden barnes”
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  • Sales Promotion Decision Making

    Concepts, Principles, and Practice

    by Steve Ogden-Barnes, Stella Minahan ...
    Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver ... Read more

    $11.99 CAD

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  • The Balanced Scorecard

    Translating Strategy into Action

    by Robert S. Kaplan, David P. Norton ...
    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Read more

    $47.99 CAD or Free with Kobo Plus

  • HR from the Outside In: Six Competencies for the Future of Human Resources

    by David Ulrich, Mike Ulrich, Jon Younger, Wayne Brockbank ...
    “This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.”—Edward E. Lawler III, Professor, University of Southern California“This book is a crucial blueprint of what it takes to succeed. A must have for every HR professional.”—Lynda Gratton, Professor, London Business School“One single concept changed ... Read more

    $38.99 CAD

  • HR Transformation: Building Human Resources From the Outside In

    by Dave Ulrich, Wayne Brockbank, Jon Younger, Mark Nyman, Justin Allen ...
    Named as BusinessWeek's #1 Management Educator, expert Dave Ulrich and his team of authors bring human resources a whole new way of thinking and practicing—moving the focus from internal issues to actively helping to set business strategies. Businesses of the future need "all hands on deck" when implementing new ways to stimulate grown and cost efficiency, and this includes human resources.In HR ... Read more

    $42.99 CAD

  • The HR Scorecard

    Linking People, Strategy, and Performance

    by David Ulrich, Brian E. Becker, Mark A. Huselid ...
    Three experts in Human Resources introduce a measurement system that convincingly showcases how HR impacts business performance.Drawing from the authors' ongoing study of nearly 3,000 firms, this book describes a seven-step process for embedding HR systems within the firm's overall strategy—what the authors describe as an HR Scorecard—and measuring its activities in terms that line managers and ... Read more

    $41.99 CAD or Free with Kobo Plus

  • Key Account Management and Planning

    The Comprehensive Handbook for Managing Your Company's Most Important Strategic Asset

    by Noel Capon ...
    The vastly increased level of competitive intensity faced by corporations and the increased costs of selling have radically changed the nature of the traditional selling process. Key or "strategic" accounts have now become a company's most important asset, in some cases supplying in excess of 80 percent of a firm's revenues. Here, in one powerful volume, key account management expert Noel Capon ... Read more

    $24.99 CAD

  • It's Your Move, 4th Edition

    A Guide to Career Transition and Job Search for Canadian Managers, Professionals and Executives

    by Marge Watters ...
    Series Book 1 - It’s Your Move
    For over a decade, It’s Your Move has been helping Canadian executives, managers and professionals get the job they really want with proven advice and strategies. Today, competition for jobs is tough, but at the same time, opportunities for career change are plentiful. Thoroughly revised and updated throughout, It’s Your Move offers clear, proven advice and strategies includingHow to use social ... Read more

    $11.99 CAD

  • The New HR Analytics

    Predicting the EconomicValue of Your Company's Human Capital Investments

    by Jac FITZ-ENZ ...
    Using Fitz-enz’s proprietary analytic model, you will be equipped to measure and evaluate past and current returns and apply the information to make predictions about the future value of human capital investments.In his landmark book, The ROI of Human Capital, Jac Fitz-enz presented a system of powerful metrics for quantifying the contributions of individual employees to a company’s bottom line. ... Read more

    $10.99 CAD

  • Alignment

    Using the Balanced Scorecard to Create Corporate Synergies

    by Robert S. Kaplan, David P. Norton ...
    Most organizations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance.Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book ... Read more

    $47.99 CAD or Free with Kobo Plus

  • Delivering Quality Service

    by Valarie A. Zeithaml ...
    Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to deliver what you promise, say the authors, but first you must determine what you can promise. Building on seven years of research on service quality, they construct a model that, by balancing a ... Read more

    $16.99 CAD

  • The HR Value Proposition

    by David Ulrich, Wayne Brockbank ...
    The international best seller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Today's HR leaders must also bring substantial value to that table. Drawing on their 16-year study of over 29,000 HR professionals and line managers, leading ... Read more

    $41.99 CAD or Free with Kobo Plus

  • Answering the Ultimate Question

    How Net Promoter Can Transform Your Business

    by Richard Owen, Laura L. Brooks PhD ...
    Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"-challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and 'good profits' and pointed to a faster, much more accurate way of gauging customers' real loyalty to a company, introducing a quantitative ... Read more

    $21.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook