Skip to main content
Search Button
Canada Kobo store Gift Cards Help

Rakuten Kobo

Wishlist

Shopping Cart

You're getting the VIP treatment!

Item(s) unavailable for purchase
Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.
itemsitem
itemsitem

Recommended For You

Loading...


“stephen waddington”

Showing 1 - 12 of 12 results for “stephen waddington”
Skip side bar filters

  • Brand Anarchy

    Managing corporate reputation

    by Stephen Waddington, Steve Earl ...
    As the media landscape looks increasingly diverse and anarchic, individuals, organisations and governments should not waste time wondering whether they have lost control of their reputations. The simple fact is that they have never had control. The question is what they can do about it now, and what they need to consider for the future.The fragmentation of media and the rise of social media has ... Read more

    $18.99 CAD

  • AI for Public Relations

    A How-To Guide for Implementation and Management

    Edited by Stephen Waddington, Ben Verinder ...
    Learn how to apply AI effectively, ethically and at scale throughout PR processes and strategies.AI for Public Relations is a practical guide for mid-career PR managers and agency professionals who want to build credibility and integrate AI tools into everyday practice. As AI reshapes content creation, planning, measurement and reputation management, this book shows how to apply proven principles ... Read more

    $43.99 CAD

  • Brand Vandals

    Reputation Wreckers and How to Build Better Defences

    by Steve Earl, Stephen Waddington ...
    Thanks to the rise of social media, what audiences think and say about organisations has never been more critical. Steve Earl and Stephen Waddington's Brand Anarchy examined the impact of media change and the new reputation landscape brought about by disaffected shareholders, customers and staff voicing their opinions to a global Internet audience.The authors continue the story here with the brand ... Read more

    $17.99 CAD

  • Exploring Public Relations and Management Communication

    by Ralph Tench, Stephen Waddington ...
    Develop a clear understanding of the concepts and best practices in public relationsExploring Public Relations and Management Communication, 5th Edition by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic ... Read more

    $55.99 CAD

  • #PRredefined

    by Andy Green, Anne Gregory, Stephen Waddington ...
    #PRredefined is a new international initiative with a bold ambition - to stimulate and lead the way in new thinking about the theory and practice of public relations - ultimately changing how 'public relations' is defined and delivered to make a positive difference.The first ebook in the series, #PRredefined Vol I, features new definitions for public relations, challenges much of what constitutes ... Read more

    $1.65 CAD

  • Share This Too

    More Social Media Solutions for PR Professionals

    by CIPR (Chartered Institute of Public Relations) ...
    The follow up to *Share This: The Social Media Handbook for PR Professionals.Share This* is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses. The book covered the media and public relations industry, planning, social networks, online media relations, ... Read more

    $29.99 CAD

People who read these also enjoyed

  • Generative AI: The Insights You Need from Harvard Business Review

    by Harvard Business Review, Ethan Mollick, David De Cremer, Tsedal Neeley, Prabhakant Sinha ...
    Series series HBR Insights Series
    The future of AI is here.The world is transfixed by the marvel (and possible menace) of ChatGPT and other generative AI tools. It's clear Gen AI will transform the business landscape, but when and how much remain to be seen. Meanwhile, your smartest competitors are already navigating the risks and reaping the rewards of these new technologies. They're experimenting with new business models around ... Read more

    $23.99 CAD or Free with Kobo Plus

  • Buzzing Communities

    How to Build Bigger, Better, and More Active Online Communities

    by Richard Millington ...
    Buzzing Communities cuts through the fluff to offer a clear process for creating thriving online communities. This book combines a century of proven science, dozens of real-life examples, practical tips, and trusted community-building methods. This step-by-step guide includes a lifecycle for tracking your progress and a framework for managing your organization's community efforts. This Book Will ... Read more

    $14.08 CAD or Free with Kobo Plus

  • The AI-Savvy Leader

    Nine Ways to Take Back Control and Make AI Work

    by David De Cremer ...
    Leaders, don't let AI get the best of you.The AI transformation is underway, but where are the leaders who will ensure their companies implement AI successfully and responsibly? Up until now, leaders have largely ceded their role in the AI transformation, pushing strategy formulation out to tech teams and leaving investment decisions to groups that don't have a full view of the organization or its ... Read more

    $33.99 CAD or Free with Kobo Plus

    Also available as: Audiobook

    Also available as: Audiobook

  • Organizational Change

    by Barbara Senior, Stephen Swailes, Colin Carnall ...
    Explore and resolve complex organizational change issues by applying theories into practiceOrganizational Change, 6th Edition by Senior, Swailes and Carnall reflects a rapidly evolving world and considers ‘how change has changed’. The book is structured into three parts. The first part considers the causes and nature of change. Part two opens up the organization to expand on issues of structuring ... Read more

    $67.99 CAD

  • Hyperadaptive

    Rewiring the Enterprise to Become AI-Native

    by Melissa M. Reeve ...
    This isn’t another book about AI technology. This is a book about the organizational evolution that AI demands.Most leaders are paralyzed without a human blueprint for AI transformation. Isolated successes don't scale because they collide with company culture, roles, and resistance to change. Without a plan for people, the path from promising experiments to AI-native future remains frustratingly ... Read more

    $21.99 CAD

  • Strategic HRM

    Research and Practice in Ireland

    by Brian Harney, Kathy Monks ...
    Strategic HRM: Research and Practice in Ireland provides an integrated overview of the theory and practice of strategic human resource management (SHRM), including a critical analysis of its relevance, application and development in an Irish context. Each of the chapters in this collection carefully considers global progress and debates in SHRM before examining how Irish research evidence ... Read more

    $12.37 CAD