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“stella minahan”

Showing 1 - 12 of 12 results for “stella minahan”
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  • The Inscrutable Shopper

    Consumer Resistance in Retail

    by Stella Minahan ...
    The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti ... Read more

    $8.99 CAD

  • The Aesthetic Turn in Management

    by Stella Minahan ...
    Organization students and scholars are able to trace the rise of aesthetics in management studies through the papers presented in this volume. The papers are arranged for individual review or thematic explorations of aesthetic thinking; including review papers and articles that focus on fashion, narrative, theatre, music and craft. This volume is a major contribution for those seeking alternatives ... Read more

    $47.99 CAD

  • Consumer Behavior

    Women and Shopping

    by Dr. Patricia Huddleston, Dr. Stella Minahan ...
    Women and shopping: why is it important? It’s important because as a business owner you’ve probably realized you’re missing a market segment for your product and you’re not sure who or why. It’s important because, as a CEO, you realize women have tremendous consumer spending power and are crucial to survival in the competitive retail industry in America.This book details facts that could help any ... Read more

    $8.99 CAD

  • Sales Promotion Decision Making

    Concepts, Principles, and Practice

    by Steve Ogden-Barnes, Stella Minahan ...
    Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver ... Read more

    $11.99 CAD

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  • Marketing 3.0

    From Products to Customers to the Human Spirit

    by Philip Kotler, Hermawan Kartajaya, Iwan Setiawan ...
    Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the ... Read more

    $21.99 CAD

  • Oprah Winfrey and the Glamour of Misery

    An Essay on Popular Culture

    by Eva Illouz ...
    Oprah Winfrey is the protagonist of the story to be told here, but this book has broader intentions, begins Eva Illouz in this original examination of how and why this talk show host has become a pervasive symbol in American culture. Unlike studies of talk shows that decry debased cultural standards and impoverished political consciousness, Oprah Winfrey and the Glamour of Misery asks us to ... Read more

    $36.99 CAD

  • Work Rules!

    Insights from Inside Google That Will Transform How You Live and Lead

    by Laszlo Bock ...
    **A groundbreaking inquiry into the philosophy of work, and a blueprint for attracting the most spectacular talent to your business and ensuring that they succeed, from the visionary head of Google's innovative People Operations."A true masterpiece." —Forbes.com**"We spend more time working than doing anything else in life. It's not right that the experience of work should be so demotivating and ... Read more

    $19.99 CAD

    Also available as: Audiobook

    Also available as: Audiobook

  • The Balanced Scorecard

    Translating Strategy into Action

    by Robert S. Kaplan, David P. Norton ...
    The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective ... Read more

    $47.99 CAD or Free with Kobo Plus

  • Conscious Capitalism

    Liberating the Heroic Spirit of Business

    by John Mackey, Rajendra Sisodia ...
    As seen on Oprah’s Super Soul SundayA New York Times and Wall Street Journal BestsellerIn this book, Whole Foods Market cofounder John Mackey and professor and Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent good of both business and capitalism. Featuring some of today’s best-known companies, they illustrate how these two forces can-and do-work most powerfully to create ... Read more

    $33.99 CAD or Free with Kobo Plus

  • Writing for Social Scientists

    How to Start & Finish Your Thesis, Book, or Article

    by Howard S. Becker ...
    Series series Chicago Guides to Writing, Editing, and Publishing
    The classic guide to avoiding pitfalls and achieving success in academic writing—in a fully updated edition with a new preface by the author.For decades, Writing for Social Scientists has been a lifeboat for academic writers of all fields, from beginning students to seasoned professionals. With reassuring candor, author and sociologist Howard S. Becker identifies some of the common problems all ... Read more

    $17.99 CAD or Free with Kobo Plus

  • Design Thinking

    Integrating Innovation, Customer Experience, and Brand Value

    by Thomas Lockwood ...
    This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to ... Read more

    $24.99 CAD

  • HR from the Outside In: Six Competencies for the Future of Human Resources

    by David Ulrich, Mike Ulrich, Jon Younger, Wayne Brockbank ...
    “This definitive work on HR competencies provides ideas and tools that help HR professionals develop their career and make their organization effective.”—Edward E. Lawler III, Professor, University of Southern California“This book is a crucial blueprint of what it takes to succeed. A must have for every HR professional.”—Lynda Gratton, Professor, London Business School“One single concept changed ... Read more

    $38.99 CAD