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Includes eBooks

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Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

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Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
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Isn’t It Iconic the Why and How of Creating Great Ads

by Stanley Herbert Schulman ...

This book presents a theory of how people communicate, relate to each other, and find fulfillment of their emotional and social needs in advertised brands. Then by deconstructing sixty recent ads, the book illustrates twenty artistic techniques that advertising writers and art directors use to create great ads and great brands. ... Read more

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This book presents a theory of how people communicate, relate to each other, and find fulfillment of their emotional and social needs in advertised brands. Then by deconstructing sixty recent ads, the book illustrates twenty artistic techniques that advertising writers and art directors use to create great ads and great brands.
... Read more

Purple Cow, New Edition

Transform Your Business by Being Remarkable

by Seth Godin ...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... Read more

$23.99 CAD

Also available as: Audiobook

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products
... Read more

Also available as: Audiobook
This I Know

Marketing Lessons from Under the Influence

by Terry O'Reilly ...

#1 NATIONAL BESTSELLER • Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business ... Read more

$13.99 CAD

Also available as: Audiobook

#1 NATIONAL BESTSELLER • Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be.Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business
... Read more

Also available as: Audiobook
Why We Buy

The Science Of Shopping

by Paco Underhill ...

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from ... Read more

$15.99 CAD

Revolutionary retail guru Paco Underhill is back with fresh observations and important lessons in this completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.This enlightening edition includes new information on:-The latest trends in online retail—what retailers are doing right and what they’re doing wrong—and how nearly every Internet retailer from
... Read more
It Will Shock You How Much It Never Happened

An Essay from Eating the Dinosaur

by Chuck Klosterman ...

Series series Chuck Klosterman on Media and Culture
Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising. ... Read more

$0.99 CAD

Originally collected in Eating the Dinosaur and now available both as a stand-alone essay and in the ebook collection Chuck Klosterman on Media and Culture, this essay is about advertising.
... Read more
Confessions of a Public Speaker

by Scott Berkun ...

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. ... Read more

$12.99 CAD

Also available as: Audiobook

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone.
... Read more

Also available as: Audiobook
Rejection Proof

How I Beat Fear and Became Invincible Through 100 Days of Rejection

by Jia Jiang ...

The inspiring, relatable, and sometimes outrageous true story of how one man used 100 days of rejection therapy to overcome fear and dare to live more boldly“Rejection Proof smashes fear in the face with a one-two punch. You’ll laugh out loud at Jia’s crazy social experiments, but you’ll also go away thinking differently about what you can accomplish.”—Chris Guillebeau, New York Times bestselling ... Read more

$11.99 CAD

Also available as: Audiobook

The inspiring, relatable, and sometimes outrageous true story of how one man used 100 days of rejection therapy to overcome fear and dare to live more boldly“Rejection Proof smashes fear in the face with a one-two punch. You’ll laugh out loud at Jia’s crazy social experiments, but you’ll also go away thinking differently about what you can accomplish.”—Chris Guillebeau, New York Times bestselling
... Read more

Also available as: Audiobook
Do Cool Sh*t

Quit Your Day Job, Start Your Own Business, and Live Happily Ever After

by Miki Agrawal ...

An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideas.With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear ... Read more

$19.99 CAD or Free with Kobo Plus

An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideas.With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear
... Read more
Different

Escaping the Competitive Herd

by Youngme Moon ...

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.Youngme Moon identifies the ... Read more

$13.99 CAD

Also available as: Audiobook

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.Youngme Moon identifies the
... Read more

Also available as: Audiobook
The Ten Faces of Innovation

IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

by Tom Kelley, Jonathan Littman ...

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill ... Read more

$20.99 CAD

The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill
... Read more
Fascinate

Your 7 Triggers to Persuasion and Captivation

by Sally Hogshead ...

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete ... Read more

$19.99 CAD or Free with Kobo Plus

Also available as: Audiobook

"Fascination . . . the most powerful of product attachments . . . this pioneering book helps us approach . . . the concept in a thoughtful . . . practical manner." —Tom Peters, national bestselling author of In Search of ExcellenceIn an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete
... Read more

Also available as: Audiobook
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

by Margaret Mark, Carol Pearson ...

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling ... Read more

$42.99 CAD

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling
... Read more

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Isn’t It Iconic the Why and How of Creating Great Ads

People who read this also enjoyed

Purple Cow, New Edition

This I Know

Why We Buy

It Will Shock You How Much It Never Happened

Confessions of a Public Speaker

Rejection Proof

Do Cool Sh*t

Different

The Ten Faces of Innovation

Fascinate

The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

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