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Practice-Oriented Online Marketing

Concepts – Tools – Checklists

by Ralf T. Kreutzer, Sonja Klose ...

Series series Business and Management (R0)
People now spend a great deal of time online. Companies are following them onto the internet – both in B2B and B2C contexts. This book answers the most important questions related to this development and presents concrete solution concepts, success strategies, and numerous checklists – from designing a cross-channel customer journey to controlling and considering legal frameworks. It provides ... Read more

$77.99 CAD

People now spend a great deal of time online. Companies are following them onto the internet – both in B2B and B2C contexts. This book answers the most important questions related to this development and presents concrete solution concepts, success strategies, and numerous checklists – from designing a cross-channel customer journey to controlling and considering legal frameworks. It provides
... Read more
Next Stop Metaverse

A Quick Guide to Concepts, Uses, and Potential for Research and Practice

by Ralf T. Kreutzer, Sonja Klose ...

Series series Business and Management (R0)
This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict ... Read more

$57.99 CAD

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict
... Read more

You Should Test That

Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

by Chris Goward ...

Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through ... Read more

$23.99 CAD

Learn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through
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Winning the Game with UX Design & CRO

Supercharging Your Website Design with Conversion Rate Optimization and UX Research

by Alexander Rådahl Benz ...

Series series Winning the Game with UX Design & CRO
“If I had 1 hour to solve a problem […] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes.” — Albert EinsteinIn Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl Benz draws on years of experience in high-end website development to offer you time ... Read more

$3.99 CAD or Free with Kobo Plus

“If I had 1 hour to solve a problem […] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes.” — Albert EinsteinIn Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl Benz draws on years of experience in high-end website development to offer you time
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Conversion Optimization

The Art and Science of Converting Prospects to Customers

by Khalid Saleh, Ayat Shukairy ...

How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or ... Read more

$25.99 CAD

How do you turn website visitors into customers?Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or
... Read more
Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising

by Gabriela Taylor ...

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. Discover just how inexpensive it can ... Read more

$7.99 CAD

If your customers are spending more and more time online, why aren't you advertising there? Do you think it's too expensive, too confusing, too hard to reach your target market? If your business is already active online, is it getting enough bang for its bucks? Let an online marketing expert teach you the secrets of advertising online to achieve business goals. Discover just how inexpensive it can
... Read more
The Digital Marketing Handbook

Deliver Powerful Digital Campaigns

by Simon Kingsnorth ...

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it ... Read more

$43.99 CAD

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it
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Lead Generation For Dummies

by Dayna Rothman ...

Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the ... Read more

$20.99 CAD

Learn how to get your message heard above the online noiseThe buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the
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Digital marketing like a PRO - completely revised edition

Prepare. Run. Optimize.

by Clo Willaerts ...

How do you translate your business objectives into a digital marketing strategy?What are today's best practices for content marketing, email marketing, social media and online advertising?What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?Digital Marketing like a PRO is an easy to follow, step-by-step ... Read more

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How do you translate your business objectives into a digital marketing strategy?What are today's best practices for content marketing, email marketing, social media and online advertising?What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots?Digital Marketing like a PRO is an easy to follow, step-by-step
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Convert Every Click

Make More Money Online with Holistic Conversion Rate Optimization

by Benji Rabhan ...

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profitsIn order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is ... Read more

$11.99 CAD

A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profitsIn order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is
... Read more
Online Marketing: Discover the Secrets to Digital Marketing and Social Media Marketing - Turn your Business or Personal Brand into a Money Making Machine

by Michael Branding ...

If you want to learn how to start a profitable online business, then keep reading!Entrepreneurs and influencers all around the world are starting to pay attention to the business opportunities provided by the internet. In fact, during the last 5 years, online commerce has seen a growth of over 300% and this trend will not change very soon.However, even if the numbers look incredible, big brands ... Read more

$3.99 CAD or Free with Kobo Plus

If you want to learn how to start a profitable online business, then keep reading!Entrepreneurs and influencers all around the world are starting to pay attention to the business opportunities provided by the internet. In fact, during the last 5 years, online commerce has seen a growth of over 300% and this trend will not change very soon.However, even if the numbers look incredible, big brands
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Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Edited by Oliver Busch ...

Series series Business and Management (R0)
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative ... Read more

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This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative
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Top Series in Canada

Business and Management (R0)

Practice-Oriented Online Marketing

Next Stop Metaverse

People who read these also enjoyed

You Should Test That

Winning the Game with UX Design & CRO

Conversion Optimization

Advertising in a Digital Age: Best Practices for Adwords and Social Media Advertising

The Digital Marketing Handbook

Lead Generation For Dummies

Digital marketing like a PRO - completely revised edition

Convert Every Click

Online Marketing: Discover the Secrets to Digital Marketing and Social Media Marketing - Turn your Business or Personal Brand into a Money Making Machine

Programmatic Advertising

eReaders

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Top Series in Canada

Business and Management (R0)

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