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Showing 1 - 12 of 12 results for “shuang wu”
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  • Pioneering Approaches in Intelligence, Optimization, and Viability for Renewable Energy Development

    Edited by Karthickeyan Viswanathan, Wei Wu, Shuang Wang, Sivakumar Esakkimuthu ...
    Pioneering Approaches in Intelligence, Optimization, and Viability for Renewable Energy Development brings together key advances that are driving growth and development across the renewable energy sector. Innovative areas covered include machine learning, cutting-edge optimization techniques, artificial intelligence, environmental protection, economic viability, integration of blockchain ... Read more

    $219.99 CAD

  • Creating Autonomous Vehicle Systems

    by Shaoshan Liu, Liyun Li, Jie Tang, Shuang Wu, Jean-Luc Gaudiot ...
    Series series Synthesis Lectures on Computer Science
    This is one of the first technical overviews of autonomous vehicles written for a general computing and engineering audience. Students will find a comprehensive overview of the entire autonomous technology stack and practitioners will find many practical techniques.Throughout the book, the authors share their practical experiences designing autonomous vehicle systems. These systems are complex, ... Read more

    $65.99 CAD

  • From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

    Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

    Edited by Felipe Pantoja, Shuang Wu ...
    Series series Springer Nature Proceedings excluding Computer Science
    The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption ... Read more

    $267.69 CAD

  • Enlightened Marketing in Challenging Times

    Proceedings of the 2019 AMS World Marketing Congress (WMC)

    Edited by Felipe Pantoja, Shuang Wu, Nina Krey ...
    Series series Springer Nature Proceedings excluding Computer Science
    This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement ... Read more

    $179.39 CAD

  • Celebrating the Past and Future of Marketing and Discovery with Social Impact

    2021 AMS Virtual Annual Conference and World Marketing Congress

    Edited by Juliann Allen, Bruna Jochims, Shuang Wu ...
    Series series Springer Nature Proceedings excluding Computer Science
    For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume ... Read more

    $267.69 CAD

  • Marketing Opportunities and Challenges in a Changing Global Marketplace

    Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

    Edited by Shuang Wu, Felipe Pantoja, Nina Krey ...
    Series series Springer Nature Proceedings excluding Computer Science
    This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer ... Read more

    $318.99 CAD

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  • The Talent Delusion

    Why Data, Not Intuition, Is the Key to Unlocking Human Potential

    by Tomas Chamorro-Premuzic ...
    'This book shows how to find, attract, develop, motivate, and retain stars. It's full of evidence and provocative ideas to help every talent leader' Dr Adam Grant, Wharton Professor, New York Times bestselling author, Originals and Give and Take'This is the book I want to hand every manager I've ever worked with . . . Every chapter is filled with quotes, findings, and ideas that I want to post on ... Read more

    $10.99 CAD

  • Role Of Creativity In The Management Of Innovation, The: State Of The Art And Future Research Outlook

    by Alexander Brem, Rogelio Puente-diaz, Marine Agogue ...
    Series Book 27 - Series On Technology Management
    The effective management of innovation is integral to the development of any business. This book provides a collection of articles dealing with creativity in the context of innovation management from an interdisciplinary perspective of business, psychology and engineering. It takes papers from a Special Issue in the International Journal of Innovation and Management, published by World Scientific ... Read more

    $129.79 CAD

  • Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments

    Edited by Giuseppe Granata, Andrea Moretta Tartaglione, Theodosios Tsiakis ...
    Global economic scenarios are increasing in complexity due to the recent global financial crisis, globalization, the evolution of ICT, and the changing behaviors of consumers. This has made it difficult to predict trends and build strategies within the retail industry. As a result, long-term forecasts and schedules are not possible, and more research is needed to explore today’s consumer profile ... Read more

    $261.59 CAD

  • Is Loyalty Dead?

    Marketing Strategies to Survive in the Saturated Telecommunication Market

    by Farzana Quoquab, Jihad Mohammad ...
    This book is for those who are interested to know more about the recent trend of service loyalty and service switching among mobile phone service users. This timely and important book is an essential guide for researchers, policy makers, managers, and marketers to develop an insight to better strategize and effectively implement loyalty programs and prevent their customers from switching. The term ... Read more

    $8.69 CAD

  • The Routledge Companion to the Future of Marketing

    Edited by Luiz Moutinho, Enrique Bigné, Ajay K. Manrai ...
    Series series Routledge Companions in Marketing, Advertising and Communication
    The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge.Selected Contents: Part 1: New Paradigms and ... Read more

    $100.30 CAD

  • Organizational Learning from Performance Feedback: A Behavioral Perspective on Multiple Goals

    A Multiple Goals Perspective

    by Pino G. Audia, Henrich R. Greve ...
    Series series Elements in Organization Theory
    This Element synthesizes the current state of research on organizational learning from performance feedback and develops a new perspective that deals with the influence of multiple goals. In keeping with the centrality of motives in Cyert & March's influential model, this new perspective rests on a foundation of individual level behaviors that are responsive to mechanisms at the organizational and ... Read more

    $23.19 CAD