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Portfolio Management

How to Innovate and Invest in Successful Projects

by Shan Rajegopal ...

Series series Business and Management (R0)
In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides an integrated project portfolio management framework which links innovation, investment and implementation. A successful tried and tested method, this blueprint will be a hands-on guide for business executives. ... Read more

$35.99 CAD

In Portfolio Management , Shan Rajegopal, a leading authority on innovation and project portfolio management, provides an integrated project portfolio management framework which links innovation, investment and implementation. A successful tried and tested method, this blueprint will be a hands-on guide for business executives.
... Read more

The Fall of Advertising and the Rise of PR

by Al Ries, Laura Ries ...

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built ... Read more

$11.99 CAD

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built
... Read more
Construction Project Management

A Practical Guide for Building and Electrical Contractors

by Eddy M. Rojas ...

Construction Project Management offers some of the best project management studies commissioned by ELECTRI International: The Foundation for Electrical Construction that were selected, coordinated, and monitored by some of the most progressive contractors and performed by outstanding scholars from top U.S. universities. Topics include pre-construction planning, early warning signs of project ... Read more

$27.99 CAD

Construction Project Management offers some of the best project management studies commissioned by ELECTRI International: The Foundation for Electrical Construction that were selected, coordinated, and monitored by some of the most progressive contractors and performed by outstanding scholars from top U.S. universities. Topics include pre-construction planning, early warning signs of project
... Read more
Wine Positioning

A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

by Pierre Mora ...

Series series Business and Management (R0)
This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a ... Read more

$72.99 CAD

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Rather than focusing on a small group of elitist appellations, the Grand Crus universe and a
... Read more
Agile UX Storytelling

Crafting Stories for Better Software Development

by Rebecca Baker ...

Series series Business and Management (R0)
Learn how to use stories throughout the agile software development lifecycle. Through lessons and examples, Agile UX Storytelling demonstrates to product owners, customers, scrum masters, software developers, and designers how to craft stories to facilitate communication, identify problems and patterns, refine collaborative understanding, accelerate delivery, and communicate the business value of ... Read more

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Learn how to use stories throughout the agile software development lifecycle. Through lessons and examples, Agile UX Storytelling demonstrates to product owners, customers, scrum masters, software developers, and designers how to craft stories to facilitate communication, identify problems and patterns, refine collaborative understanding, accelerate delivery, and communicate the business value of
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Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation

Revisiting Groupthink in the Boardroom

by David Silver ...

Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: ... Read more

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Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company’s number one asset—its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences:
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E-Learning Fundamentals

A Practical Guide

by Diane Elkins, Desiree Pinder ...

This ultimate roadmap covers the entire e-learning landscape.Why do we even need e-learning? What is an LMS? How do I write a storyboard? If you’re delving into e-learning and are coming up with more questions than answers, this guide is the high-level overview you’ve been looking for. In this book, e-learning development experts and educators Diane Elkins and Desirée Pinder deliver a ... Read more

$34.39 CAD or Free with Kobo Plus

This ultimate roadmap covers the entire e-learning landscape.Why do we even need e-learning? What is an LMS? How do I write a storyboard? If you’re delving into e-learning and are coming up with more questions than answers, this guide is the high-level overview you’ve been looking for. In this book, e-learning development experts and educators Diane Elkins and Desirée Pinder deliver a
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The Future of Excellence in Public Relations and Communication Management

Challenges for the Next Generation

Edited by Elizabeth L. Toth ...

Series series Routledge Communication Series
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public ... Read more

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The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public
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Project Leadership

by Timothy J. Kloppenborg PhD, PMP, Arthur Shriberg EdD, Jayashree Venkatraman MS, MBA ...

This book traces the development of project leadership as fundamental to completing projects effectively, delineates the leadership tasks that must be accomplished at each step of a project's life, and helps the reader develop wisdom in making decisions both by learning the ramifications of certain decisions and by seeing how those decisions are made in an example project. ... Read more

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This book traces the development of project leadership as fundamental to completing projects effectively, delineates the leadership tasks that must be accomplished at each step of a project's life, and helps the reader develop wisdom in making decisions both by learning the ramifications of certain decisions and by seeing how those decisions are made in an example project.
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Streamlining Business Requirements

The XCellR8 Approach

by Gerrie Caudle ...

Effectively Define and Gather Your Business Requirements Today!Many programming systems today are designed and constructed before business requirements are completed and finalized. Without a proper foundation, these systems will eventually crumble. Streamlining Business Requirements: The XCellR8™ Approach provides project managers and business analysts with the foundation, principles, and steps ... Read more

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Effectively Define and Gather Your Business Requirements Today!Many programming systems today are designed and constructed before business requirements are completed and finalized. Without a proper foundation, these systems will eventually crumble. Streamlining Business Requirements: The XCellR8™ Approach provides project managers and business analysts with the foundation, principles, and steps
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The Business of Persuasion

Harold Burson on Public Relations

by Harold Burson ...

"A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh ... Read more

$17.59 CAD or Free with Kobo Plus

"A wonderfully personal account of the thoughts behind a lifelong focus on the reputation of corporations around the world. Candid and straightforward ."— Huffington PostHarold Burson, described by PRWeek as "the [20th] century's most influential PR figure," is perhaps the most recognized name in the industry today. The founder of PR giant Burson-Marsteller had an incredible 70-year career, in wh
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Strategic Transformation

Changing While Winning

by M. Hensmans, G. Johnson, G. Yip ...

Series series Business and Management (R0)
Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge. ... Read more

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Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.
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People who read this also enjoyed

The Fall of Advertising and the Rise of PR

Construction Project Management

Wine Positioning

Agile UX Storytelling

Managing Corporate Communications in the Age of Restructuring, Crisis and Litigation

E-Learning Fundamentals

The Future of Excellence in Public Relations and Communication Management

Project Leadership

Streamlining Business Requirements

The Business of Persuasion

Strategic Transformation

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Top Series in Canada

Business and Management (R0)

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