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Showing 1 - 12 of 12 results for “seyhmus baloglu”
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  • Managing and Marketing Tourist Destinations

    Strategies to Gain a Competitive Edge

    by Metin Kozak, Seyhmus Baloglu ...
    Series series Routledge Advances in Tourism
    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and ... Read more

    $104.99 CAD

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  • Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees

    by Doug Lipp ...
    With a Foreword by Jim Cora, former Chairman of Disneyland International"A leadership blueprint, applicable in any organization." -- Captain D. Michael Abrashoff, U.S. Navy (Ret.), and author of It's Your Ship"When I first arrived at The Walt Disney Company, I was surprised to find I had to go back to school--at Disney University! There, I learned the fundamentals of guest service that ... Read more

    $32.99 CAD

  • Pikachu s Global Adventure

    The Rise and Fall of Pokémon

    by David Buckingham, Julian Sefton-Green, Anne Allison, Koichi Iwabuchi ...
    Initially developed in Japan by Nintendo as a computer game, Pokémon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokémon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokémon eventually became ... Read more

    $39.99 CAD

  • Quick Tourism in English

    For Business & Personal Tourism

    by Clyde A. Warden, Judy F. Chen ...
    Perfect for class use in management schools, schools of tourism, and applied English language classes (ESL & EFL). Teacher slides, exercises, and other teaching material can be obtained from qbook.org for teachers. If you are working in the international tourism industry, this book can help you get ahead.Tourism Can Be Easy & FunQuick Tourism in English Will Show You How!Combining a management ... Read more

    $4.93 CAD

  • Handbook of Hospitality Marketing Management

    Edited by Haemoon Oh ...
    This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The ... Read more

    $102.99 CAD

  • Setting Up & Operating a Business in Japan

    by Helene Thian ...
    "A unique handbook, speaking to the key issues and drawing on the experiences of veterans at the Japan business game." —James C. Abegglen, Cofounder, Boston Consulting GroupMore and more foreign-owned businesses are set up in Japan every year-and dozens fail because they are not set up properly. Now, an American lawyer working in Tokyo has written this new, compact handbook that will give you all ... Read more

    $9.99 CAD

  • Global Alliances in Tourism and Hospitality Management

    by Dimitrios Buhalis, John C Crotts ...
    Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben ... Read more

    $108.99 CAD

  • Tourism, Security and Safety

    Edited by Yoel Mansfeld, Abraham Pizam ...
    The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both academics and practitioners have started to look into crisis management issues seeking workable solutions in order to mitigate the negative impacts of safety and security incidences on the tourism industry and affected destinations. Tourism, Safety and ... Read more

    $394.99 CAD

  • Emerging Innovative Marketing Strategies in the Tourism Industry

    Edited by Nilanjan Ray ...
    The continuous growth and expansion of the travel sector has brought about a greater need to understand and improve its various promotional tactics. Effectively employing these methods will benefit all manner of travel destinations and attract a larger number of tourists to these locations. Emerging Innovative Marketing Strategies in the Tourism Industry is an authoritative title comprised of the ... Read more

    $227.99 CAD

  • The Dracula Dilemma

    Tourism, Identity and the State in Romania

    by Duncan Light ...
    Series series New Directions in Tourism Analysis
    For many in the West, Romania is synonymous with Count Dracula. Since the publication of Bram Stoker's famous novel in 1897 Transylvania (and by extension, Romania) has become inseparable in the Western imagination with Dracula, vampires and the supernatural. Moreover, since the late 1960s Western tourists have travelled to Transylvania on their own searches for the literary and supernatural roots ... Read more

    $108.99 CAD

  • Tourism and Hospitality Development Between China and EU

    Edited by Guojun Zeng ...
    Series series Business and Management (R0)
    Tourism and hospitality industry is facing a substantial amount of opportunities and challenges due to the globalization. The Third International Conference on Tourism and Hospitality between China and Spain (ICTCHS) provides a unique global forum for academics, thought leaders and key industry practitioners from diverse backgrounds and interests to meet, discuss and debate critical issues that ... Read more

    $115.99 CAD

  • Entrepreneur and Gentleman

    A Case History of a Japanese Company

    by Akira Sueno ...
    Translated by Neal Donner ...
    The inner workings of a Japanese company are revealed for the first time in Entrepreneur and Gentlemen, a best seller in the original Japanese version.Akira Sueno, the founder and president of Showa Boeki (one of Japan's leading packaging enterprises), typifies the Japanese entrepreneur in his unique system of management. Yet he also has the distinction of being a pioneer in the international ... Read more

    $10.99 CAD