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“sevil yesiloglu”

Showing 1 - 12 of 12 results for “sevil yesiloglu”
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  • Advertising in the Digital Age

    Theories and Practices

    by Sevil Yesiloglu, Joyce Costello ...
    Advertising is everywhere.Whether you realise it or not, it′s there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google.What′s more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically.So what are we to make of all this? This book will equip you with a thorough understanding of today′s ... Read more

    $87.99 CAD

  • Influencer Marketing

    Building Brand Communities and Engagement

    Edited by Joyce Costello, Sevil Yesiloglu ...
    Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their communities.Across four core sections, this book brings together the key theory and practical implications of ... Read more

    $85.99 CAD

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  • Information Systems for Small and Medium-sized Enterprises

    State of Art of IS Research in SMEs

    Edited by Jan Devos, Hendrik van Landeghem, Dirk Deschoolmeester ...
    Series series Progress in IS
    This book establishes and explores existing and emerging theories on Small and Medium-sized Enterprises (SMEs) and the adoption of IT/IS. It presents the latest empirical research findings in that area of IS research and explores new technologies and practices. The book is written for researchers and professionals working in the field of IS research or the research of SMEs. Moreover, the book will ... Read more

    $115.99 CAD

  • Construction Management

    New Directions

    by Denny McGeorge, Patrick X. W. Zou ...
    The construction industry faces continual challenges and demands, due to market conditions and coercion by governments, for improvements in safety, quality and cost control, and in the avoidance of contractual disputes. To meet these challenges construction enterprises need to constantly seek new directions and business models in construction management. A number of tools, methods and concepts ... Read more

    $75.99 CAD

  • Strategic Social Media

    From Marketing to Social Change

    by L. Meghan Mahoney, Tang Tang ...
    Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.Explores the best marketing practices for reaching business goals, while also providing strategies that students/readers can apply to ... Read more

    $55.99 CAD

  • The Dynamics of Influencer Marketing

    A Multidisciplinary Approach

    Edited by José M. Álvarez-Monzoncillo ...
    Series series Routledge Studies in Marketing
    YouTube, Instagram, Facebook, Vimeo, Twitter, etc. have their own logics, dynamics and different audiences. This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.What influence capacity do they have? Why are intimate or personal aspects shared with unknown people? Who ... Read more

    Free

  • Management Decision-Making, Big Data and Analytics

    by Simone Gressel, David Pauleen, Nazim Taskin ...
    Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.The book successfully combines theory with practical application, featuring case studies, examples and a ‘critical incidents’ feature that make these topics engaging and relevant for students of ... Read more

    $97.99 CAD

  • Project Management: Concepts, Methodologies, Tools, and Applications

    Edited by Information Resources Management Association ...
    Organizations of all types are consistently working on new initiatives, product lines, or implementation of new workflows as a way to remain competitive in the modern business environment. No matter the type of project at hand, employing the best methods for effective execution and timely completion of the task at hand is essential to project success. Project Management: Concepts, Methodologies, ... Read more

    $2,273.99 CAD

  • Shared Services as a New Organizational Form

    Edited by Tanya Bondarouk ...
    Series Book 13 - Advanced Series in Management
    Organizations increasingly establish Shared Service Centers, either for transactional (administrative) or transformational (organizational change) purposes. Their popularity originates from a combination of efficiency gains and an increase in service quality, without giving up control of the organizational and technical arrangements. The belief is that shared services should maximize the ... Read more

    $203.99 CAD

  • Influencers and Creators

    Business, Culture and Practice

    by Robert Kozinets, Ulrike Gretzel, Rossella Gambetti ...
    Influencers and content creators have profoundly impacted business and culture. This textbook combines cutting-edge conceptual and critical thinking on the subject with practical advice to go above and beyond what existing social media marketing textbooks offer. Using examples from around the world, it examines the influencer phenomenon from a variety of perspectives and also explains why ... Read more

    $83.99 CAD

  • Dark Side Of Digital Organization

    Edited by Ilkay Öztürk ...
    If business functions such as management, human resources, logistics and finance cannot manage digital transformation well, there may be a danger of extinction for companies. In the future, business life will continue to be affected by digital transformation. In this long journey, it is necessary to consider digital transformation as a moving target, a strategy that is constantly evolving, ... Read more

    $56.99 CAD

  • Human Resource Management in Project-Based Organizations

    The HR Quadriad Framework

    by K. Bredin, J. Söderlund ...
    Series series Business and Management (R0)
    Presenting findings from research into Sweden's leading multinationals this book focuses on engineering companies operating in global industries such as pharmaceutical, aerospace, packing systems and automotive. It explores research and practice within the area of HRM focusing on project-based organizations. ... Read more

    $115.99 CAD