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This Is Marketing

You Can't Be Seen Until You Learn to See

by Seth Godin ...

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business ... Read more

$12.99 CAD

Also available as: Audiobook

**#1 Wall Street Journal BestsellerInstant New York Times BestsellerA game-changing approach to marketing, sales, and advertising.**Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business
... Read more

Also available as: Audiobook
The Dip

A Little Book That Teaches You When to Quit (and When to Stick)

by Seth Godin ...

A New York Times, USA Today, and Wall Street Journal bestsellerIn this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun…then gets really ... Read more

$11.99 CAD

A New York Times, USA Today, and Wall Street Journal bestsellerIn this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun…then gets really
... Read more
Survival Is Not Enough

Why Smart Companies Abandon Worry and Embrace Chan

by Seth Godin ...

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately ... Read more

$16.99 CAD

You can't embrace change any faster...can't make time for the synergy training workshop...can't deal with one more change management seminar. So stop changing. Evolve.Evolution can be unleashed in your organization, effortlessly and gradually changing everything in its path. By teaching your company to "zoom" -- embrace change without pain -- you'll have a company that evolves and ultimately
... Read more
Purple Cow, New Edition

Transform Your Business by Being Remarkable

by Seth Godin ...

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products ... Read more

$23.99 CAD

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The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products
... Read more

Also available as: Audiobook
We Are All Weird

The Rise of Tribes and the End of Normal

by Seth Godin ...

World of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.Mets fans, Yankees fans, Bears fans? Definitely weird.Face it. We’re all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?<... ... Read more

$13.99 CAD

World of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.Mets fans, Yankees fans, Bears fans? Definitely weird.Face it. We’re all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?<...
... Read more
Linchpin

Are You Indispensable?

by Seth Godin ...

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and ... Read more

$11.99 CAD

Also available as: Audiobooks

This life-changing manifesto shows how you have the potential to make a huge difference wherever you are.Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and
... Read more

Also available as: Audiobooks
The Knot

Problems Can Be Solved

by Seth Godin ...

**"This book will give you language for something you felt your whole life but couldn't quite articulate." —From the foreword by Mel Robbins, author of The Let Them TheoryYou’re not stuck because the problem is too hard.You’re stuck because you want two things that can’t both be true.Every persistent problem — in your career, your organization, or your life — is held in place by something hidden: ... Read more

$19.99 CAD

Also available as: Audiobook

**"This book will give you language for something you felt your whole life but couldn't quite articulate." —From the foreword by Mel Robbins, author of The Let Them TheoryYou’re not stuck because the problem is too hard.You’re stuck because you want two things that can’t both be true.Every persistent problem — in your career, your organization, or your life — is held in place by something hidden:
... Read more

Also available as: Audiobook
Meatball Sundae

Is Your Marketing out of Sync?

by Seth Godin ...

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don't care, as long as it's shiny and new.Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a ... Read more

$16.99 CAD

Also available as: Audiobook

Gotta get me some of that New Marketing. Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords. I don't care, as long as it's shiny and new.Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a
... Read more

Also available as: Audiobook
This Is Strategy

Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)

by Seth Godin ...

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for ... Read more

$20.99 CAD

Also available as: Audiobook

**A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.**"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for
... Read more

Also available as: Audiobook
Whatcha Gonna Do with That Duck?

And Other Provocations, 2006-2012

by Seth Godin ...

Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new.Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ... Read more

$11.99 CAD

Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new.Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial
... Read more
Poke The Box

When Was the Last Time You Did Something for the First Time?

by Seth Godin ...

"A one-two punch! Half kick in the ass, half cheerleading encouragement."—Steven Pressfield, author of The War of ArtIf you are happy being just a dreamer, perhaps you don’t need this book.If you’re enjoying the status quo, don’t even consider reading this book.If you are content waiting for success to find you, please put this book down and go find something else to read.Why has Poke the Box ... Read more

Was $13.99 CAD Now $9.99 CAD

"A one-two punch! Half kick in the ass, half cheerleading encouragement."—Steven Pressfield, author of The War of ArtIf you are happy being just a dreamer, perhaps you don’t need this book.If you’re enjoying the status quo, don’t even consider reading this book.If you are content waiting for success to find you, please put this book down and go find something else to read.Why has Poke the Box
... Read more
Unleashing the Ideavirus

Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing Thing for You.

by Seth Godin, Malcolm Gladwell ...

The book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, ... Read more

$12.99 CAD

The book that sparked a marketing revolution."This is a subversive book. It says that the marketer is not--and ought not to be--at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell, author of The Tipping Point.Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information,
... Read more

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Top Series in Canada

A Gift for Marketers

A Gift for Marketers

Bloomberg

This Is Marketing

The Dip

Survival Is Not Enough

Purple Cow, New Edition

We Are All Weird

Linchpin

The Knot

Meatball Sundae

This Is Strategy

Whatcha Gonna Do with That Duck?

Poke The Box

Unleashing the Ideavirus

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Top Series in Canada

A Gift for Marketers

A Gift for Marketers

Bloomberg

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