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  • Financial Information and Brand Value

    Reflections, Challenges and Limitations

    by Yves-Alain Ach, Sandra Rmadi-Saïd ...
    The brand is the company�s most important asset. In their financial statements, companies are faced with a lack of accounting recognition for the brands they have created, and value recognition for the brands they have acquired. This book studies the nature, characteristics and determinants of brand information published in companies� annual and financial reports. It presents case studies on the ... Read more

    $174.99 CAD