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The Branded Supply Chain

A New Perspective in Sustainable Branding

Edited by Stefania Saviolo, Gian Mario Borney ...

Discover how to merge branding and supply chain for sustainable success.In today's evolving business landscape, brands are more than cultural symbols; they are educators and agents of social change. This book reveals how to align your supply chain with your brand's purpose, creating a powerful narrative that resonates with stakeholders. Explore insights from leading companies in luxury, fashion, ... Read more

$33.99 CAD or Free with Kobo Plus

Discover how to merge branding and supply chain for sustainable success.In today's evolving business landscape, brands are more than cultural symbols; they are educators and agents of social change. This book reveals how to align your supply chain with your brand's purpose, creating a powerful narrative that resonates with stakeholders. Explore insights from leading companies in luxury, fashion,
... Read more
Lifestyle Brands

A Guide to Aspirational Marketing

by S. Saviolo, A. Marazza ...

Series series Business and Management (R0)
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. ... Read more

$64.99 CAD

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
... Read more
Signature Experience

Art and Science of Customer Engagement for Fashion&Luxury Companies

Edited by Stefania Saviolo ...

Craft a Signature Customer Experience in the Fashion and Luxury IndustriesHow can fashion and luxury brands create lasting customer connections? This book provides the answers, arguing that firms should craft the customer experience with the same care as their products, injecting creativity into every touch-point. It explores how to design unique, memorable experiences that resonate with customers ... Read more

$26.95 CAD or Free with Kobo Plus

Craft a Signature Customer Experience in the Fashion and Luxury IndustriesHow can fashion and luxury brands create lasting customer connections? This book provides the answers, arguing that firms should craft the customer experience with the same care as their products, injecting creativity into every touch-point. It explores how to design unique, memorable experiences that resonate with customers
... Read more
Connected Signature Experience

A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data

by Stefania Saviolo, Marco Di Dio Roccazzella ...

Transform fragmented journeys into a signature competitive edge— connect people, data, and technology for customer and employee experiences that truly resonate. In a world where customer touchpoints multiply and organizational silos threaten coherence, this textbook charts a new course for customer and employee engagement. The Connected Signature Experience Framework draws on the iceberg metaphor ... Read more

$35.95 CAD or Free with Kobo Plus

Transform fragmented journeys into a signature competitive edge— connect people, data, and technology for customer and employee experiences that truly resonate. In a world where customer touchpoints multiply and organizational silos threaten coherence, this textbook charts a new course for customer and employee engagement. The Connected Signature Experience Framework draws on the iceberg metaphor
... Read more
Connected Signature Experience

A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data

by Stefania Saviolo, Marco Di Dio Roccazzella ...

In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates. Connection ensures that experiences flow seamlessly: Externally, between customers and the brand, ... Read more

$32.99 CAD

In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates. Connection ensures that experiences flow seamlessly: Externally, between customers and the brand,
... Read more
Branded Supply Chain

A New Perspective in Sustainable Branding

by Stefania Saviolo, Gianmario Borney ...

The topic of this book is new and innovative, as it merges two different and usually separated domains – the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains? Brands are evolving from cultural symbols to educators, infl uencers and agents of social change. In this evolution, their supply chains are increasingly under scrutiny from a variety of ... Read more

$29.99 CAD

The topic of this book is new and innovative, as it merges two different and usually separated domains – the brand and the supply chain. Why is it relevant to propose a new perspective merging these two domains? Brands are evolving from cultural symbols to educators, infl uencers and agents of social change. In this evolution, their supply chains are increasingly under scrutiny from a variety of
... Read more
The Power of Connection

The New Brand Strategy for Fashion, Beauty and Lifestyle Companies

by Stefania Saviolo ...

How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The ... Read more

$26.95 CAD or Free with Kobo Plus

How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The
... Read more
The Power of Connection

The new Brand Strategy for Fashion, Beauty and Lifestyle Companies

by Stefania Saviolo ...

How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The ... Read more

$31.99 CAD

How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The
... Read more
Signature Experience

Art and science of customer engagement for fashion and luxury companies

by Stefania Saviolo ...

How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature ... Read more

$23.99 CAD

How can Fashion and Luxury brands enable meaningful connections and lasting engagement with their customers? Which touch-points are most important in determining memorable experiences? How can fi rms converge the consumer and organizational perspectives of the customer journey? Never as today, Fashion and Luxury companies need to answer these questions and craft a unique and proprietary signature
... Read more

Redefining Retail

10 Guiding Principles for a Post-Digital World

by Philip Kotler, Giuseppe Stigliano ...

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for ... Read more

$19.99 CAD

Also available as: Audiobook

Discover the new realities of working in the post-digital era of consumer brand and retail marketing.In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for
... Read more

Also available as: Audiobook
Design Thinking

Integrating Innovation, Customer Experience, and Brand Value

by Thomas Lockwood ...

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to ... Read more

$24.99 CAD

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through Visual Reflection Notebooks” and Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to
... Read more
Branding a Store

How To Build Successful Retail Brands In A Changing Marketplace

by Ko Floor ...

Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail ... Read more

$33.99 CAD

Shopping is our culture’s single most important leisure activity. Everyone does it, everywhere and almost every day. For shopkeepers, their retail market is will be seeing drastic change. Those wishing to stay ahead of ruthless competition will be forced to create a strong brand name and individual identity for their businesses. Branding a Store shows how to make your shop a winner. Retail
... Read more

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Recommended For You

Top Series in Canada

Business and Management (R0)

The Branded Supply Chain

Lifestyle Brands

Signature Experience

Connected Signature Experience

Connected Signature Experience

Branded Supply Chain

The Power of Connection

The Power of Connection

Signature Experience

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Redefining Retail

Design Thinking

Branding a Store

eReaders

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Available:

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Top Series in Canada

Business and Management (R0)

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