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Showing 1 - 12 of 12 results for “ruchika gupta”
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  • Combating Greenwashing With Ethical Marketing Intelligence and Environmental Governance

    Edited by Fazla Rabby, Ruchika Sharma, Shweta Saini, Arti Gupta, Mosab I. Tabash ...
    Businesses face increasing pressure to demonstrate genuine environmental responsibility as sustainability becomes a central concern. The rise of greenwashing, the practice of making misleading environmental claims, undermines consumer trust and challenges the credibility of corporate sustainability efforts. Combating greenwashing requires a combination of ethical marketing intelligence and strong ... Read more

    $287.99 CAD

  • Transitioning From Globalized to Localized and Self-Reliant Economies

    Edited by Ruchika Gupta, Priyank Srivastava, Shiv Ranjan, M. Affan Badar ...
    The outbreak of COVID-19 had a profound impact on global economic growth. Global trade has transformed drastically and will only continue to do so as countries vote on export and import decisions based on global competition. Many countries would be compelled to reconsider multi-country trade deals as internal interests will push and dictate them. More important than ever, it is imperative that ... Read more

    $227.99 CAD

  • Clinical Laboratory Management

    Edited by Shakti Kumar Yadav, Ruchika Gupta, Sompal Singh ...
    Series series Medicine (R0)
    Medical laboratories not only assist the physicians in diagnosis and management of a disease but also play a role in community health. Apart from the analytical aspects of various investigations, the larger areas of human resource management, inventory management and the like have been gaining importance as a part of laboratory management. There is a felt need for an understanding of the ... Read more

    $167.99 CAD

  • Biomedical Statistics

    A Beginner's Guide

    by Shakti Kumar Yadav, Sompal Singh, Ruchika Gupta ...
    Series series Biomedical and Life Sciences (R0)
    This book is written in a very easy-to-follow format, and explains the key concepts of biomedical statistics in a lucid yet straightforward manner. It explains how mathematical and statistical tools can be used to find answers to common research questions. In addition, the main text is supplemented by a wealth of solved exercises and illustrative examples to aid in comprehension.Given its content, ... Read more

    $77.99 CAD

  • Handbook of Digital Innovation, Transformation, and Sustainable Development in a Post-Pandemic Era

    Edited by M. Affan Badar, Ruchika Gupta, Priyank Srivastava, Imran Ali, Elizabeth A. Cudney ...
    Series series Systems Innovation Book Series
    Businesses have faced a variety of difficulties as a result of the global pandemic, and how they responded to this disruption has affected both their resilience and their ability to get through this crisis. Digital technologies have played a crucial role in addressing these issues and fostering resilience. It is, therefore, imperative to explore options for post-pandemic business transformation ... Read more

    $331.99 CAD

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  • A Lifecycle Approach to Knowledge Excellence in the Biopharmaceutical Industry

    Edited by Nuala Calnan, Martin J Lipa, Paige E. Kane, Jose C. Menezes ...
    Series series Biotechnology and Bioprocessing
    This book addresses the rapidly emerging field of Knowledge Management in the pharmaceutical, medical devices and medical diagnostics industries. In particular, it explores the role that Knowledge Management can play in ensuring the delivery of safe and effective products to patients. The book also provides good practice examples of how the effective use of an organisation’s knowledge assets can ... Read more

    $117.99 CAD

  • Coopetition Strategy

    Theory, experiments and cases

    Edited by Giovanni B. Dagnino, Elena Rocco ...
    Series series Routledge Studies in Global Competition
    This innovative book portrays the state-of-the-art of coopetition strategy regarded as a compelling mindset to exploit entirely the potential of actors’ interdependencies (firms, governments, suppliers, customers, scientists and partners) in today’s global scenarios. It provides the rudiments for navigating an exploration journey into a virtually new and emergent management subfield.This volume ... Read more

    $117.99 CAD

  • Redefining Global Strategy, with a New Preface

    Crossing Borders in a World Where Differences Still Matter

    by Pankaj Ghemawat ...
    New Tools for Succeeding GloballyWhy do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance.When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are ... Read more

    $39.99 CAD or Free with Kobo Plus

  • The PDMA Handbook of Innovation and New Product Development

    Edited by Charles H. Noble, Ludwig Bstieler ...
    THE PDMA HANDBOOK OF INNOVATION AND NEW PRODUCT DEVELOPMENTState-of-the-art overview of all aspects of new product development from start to finishThe Product Development and Management Association (PDMA) Handbook of Innovation and New Product Development provides an exceptional review of cutting-edge topics for both new and experienced product development leaders, and academics interested in ... Read more

    $147.99 CAD

  • Generative AI in FinTech: Revolutionizing Finance Through Intelligent Algorithms

    Edited by Soumi Dutta, Álvaro Rocha, Ambuj Kumar Agarwal, Raj Gaurang Tiwari, Abhishek Bhattacharya ...
    Series series Intelligent Technologies and Robotics (R0)
    This book delves into the intersection of generative artificial intelligence (AI) and the financial Technology (FinTech) industry. This book provides a comprehensive exploration of how Generative AI, a cutting-edge subset of artificial intelligence, is fundamentally altering the landscape of finance. It meticulously unravels the intricate ways in which advanced algorithms, powered by generative AI ... Read more

    $231.99 CAD

  • The Work of the Future

    Building Better Jobs in an Age of Intelligent Machines

    by Elisabeth Reynolds, David H. Autor, David A. Mindell ...
    Why the United States lags behind other industrialized countries in sharing the benefits of innovation with workers and how we can remedy the problem.The United States has too many low-quality, low-wage jobs. Every country has its share, but those in the United States are especially poorly paid and often without benefits. Meanwhile, overall productivity increases steadily and new technology has ... Read more

    $27.19 CAD

  • Transformation of Supply Chain Ecosystems

    Technological Innovations and Collaborations

    Edited by Anamika Pandey, Fadi Al-Turjman ...
    In today's competitive economy, digital transformation and technology adoption is the most effective strategy for establishing a strong corporation. Technology also plays a significant role in digitalizing supply chain functions and systems. Product complexity and changing customer demands have compelled businesses to use technology to transform supply chain management and assist in monitoring and ... Read more

    $129.99 CAD