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“ron buist”

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  • Tales from Under the Rim

    The Marketing of Tim Hortons

    by Ron Buist ...
    "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." — The Ottawa Citizen.Tales from Under the Rim is a behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took "one hockey player, one favourite barber shop, ... Read more

    $15.99 CAD