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Showing 1 - 12 of 13 results for “robert ebo hinson”
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  • Hospitality and Tourism Marketing

    Building Customer Driven Hospitality and Tourism Organizations

    by Robert Ebo Hinson, Ishmael Mensah, George Kofi Amoako, Esi Akyere Mensah, Isaac Coffie, Eddy Khosa ...
    Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations is an absolutely crucial book in light of the world post COVID-19. Following the pandemic, big hotel chains like the Accor Group and Marriot closed outlets, but post COVID-19, the global hospitality and tourism sector is bouncing back.In bouncing back though, the pandemic brought to the fore the ... Read more

    $117.99 CAD

  • Customer Service Delivery in Africa

    Consumer Perceptions of Quality in Selected African Countries

    by Robert Ebo Hinson, Esi Akyere Mensah, Doreen Anyamesem Odame ...
    Customer service management is one of the key pillars of today’s business environment. Businesses operating in sub-Saharan Africa and other frontier markets have begun to embrace the concept of customer service management, with many incorporating the notion into their mission statements – with many forward-thinking companies transitioning from a transactional to a more strategic view of the ... Read more

    $91.99 CAD

  • The Creative Industries and International Business Development in Africa

    by Nnamdi O. Madichie, Robert Ebo Hinson ...
    The international business environment has undergone major turbulence in 2020 following the onset of lockdowns, travel restrictions and social distancing all prompted by Covid-19. These restrictions have limited the revenue generation capacity of both countries and businesses – large and small. While the winners have been mostly those sectors with a digital footprint such as streaming services and ... Read more

    $112.99 CAD

  • Sustainability Management and Strategy

    An African Casebook

    Edited by Igazeuma Adikema Okoroba, Enoch Opare Mintah, Robert Ebo Hinson ...
    With Africa predicted to emerge as a leading market in the coming years, the debate on sustainability, especially on the mitigation of business impact on the continent’s environment and society, cannot be underestimated. Prior to the worsening impact of climate change, the continent has historically been struggling to consolidate sustainability efforts in driving social and environmental ... Read more

    $94.99 CAD

  • Business Administration

    An Introduction for Managers and Business Professionals

    by Kwame Adom, Robert Ebo Hinson, Enoch Opare Mintah, Theresa Obuobisa-Darko ...
    The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic, with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed, as the way business is conducted today, especially in this era of Industry 4.0 and the proliferation of technology-assisted processes, have created a ... Read more

    $94.99 CAD

  • Social Media and Africa's Public Sector

    Perspectives on Contemporary Issues

    by Eric Kwame Adae, Kojo Kakra Twum, Robert Ebo Hinson, Helen Inseng Duh, Doreen Anyamesem Odame ...
    Series series Business and Management (R0)
    This book focuses on developing a systematic approach to understanding the transformations in Africa's public sector social media landscape. Looking at the use of social media from the African public sector perspective, the authors present a comprehensive understanding of social media practices and how these could be integrated into African public sector institutions’ operational activities in ... Read more

    $57.99 CAD

  • Entrepreneurship and Small and Medium-Sized Enterprises (SMEs) in Africa

    The Realities of the Post COVID-19 Era

    Edited by Emelia Amoako Asiedu, Richard Kofi Asravor, Robert Ebo Hinson, George Oppong Ampong ...
    Series series Business and Management (R0)
    This volume offers a comprehensive examination of the dynamic and evolving landscape of African entrepreneurship and small and medium-sized enterprises (SMEs) in the context of the Covid-19 pandemic and its aftermath. Bridging historical perspectives with contemporary challenges, it presents a nuanced analysis of how African entrepreneurs have demonstrated resilience and adaptability in the face ... Read more

    $218.99 CAD

  • Re-imagining Educational Futures in Developing Countries

    Lessons from Global Health Crises

    Edited by Emmanuel Mogaji, Varsha Jain, Felix Maringe, Robert Ebo Hinson ...
    Series series Education (R0)
    This book explores the challenges and precarity of higher education post-pandemic, explicitly focusing on higher education in emerging countries. Looking beyond the pandemic, the editors and contributors provide a holistic view of the residual legacies of global health crises like COVID-19 in developing countries. The book calls for the need to reimagine, reevaluate and reposition the higher ... Read more

    $102.99 CAD

  • The Future of Entrepreneurship in Southern Africa

    Technological and Managerial Perspectives

    Edited by Patient Rambe, Robert Ebo Hinson ...
    Series series Business and Management (R0)
    This edited collection examines the impact of new technologies and new managerial and policy perspectives on entrepreneurial development in Southern Africa, paying particular attention to small and medium sized enterprises, which contribute significantly to GDP and employment, but often find it difficult to survive beyond the first five years.Chapters are divided in two parts, the first covering ... Read more

    $179.99 CAD

  • Higher Education Marketing in Africa

    Explorations into Student Choice

    Edited by Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson ...
    Series series Business and Management (R0)
    This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa.In particular, it focuses on the competition for students. The growing number of student enrolments, the public sector’s inability to meet the ... Read more

    $115.99 CAD

  • Strategic Marketing of Higher Education in Africa

    Edited by Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson ...
    Series series Routledge Studies in Marketing
    Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making.The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing ... Read more

    $88.99 CAD

  • Understanding the Higher Education Market in Africa

    Edited by Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson ...
    Series series Routledge Studies in Marketing
    This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process.While acknowledging the vast size of the continent, this book aims to provide an understanding of the dynamics of higher education in ... Read more

    $88.99 CAD