Rakuten Kobo

Shopping Cart

Item(s) unavailable for purchase

Please review your cart. You can remove the unavailable item(s) now or we'll automatically remove it at Checkout.

itemsitem

- Includes eBooks
  
  Includes audiobooks
  
  Includes 30 hours of listening time
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Get 1 credit every month for the audiobook of your choice
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  
  Includes eBooks
  
  Includes audiobooks
  
  Includes 30 hours of listening time
  
  No commitment, cancel anytime at kobo.com/account/subscriptions
  Audiobook
  by ,
  
  Available:
  
  . No commitment, cancel anytime at kobo.com/account/subscriptions.
  
  Pre-order
  1 audiobook monthly
  
  + FREE 30-day trial
  
  Special Offer
  
  Get 1 credit every month to exchange for an audiobook of your choice
  
  *No commitment, cancel anytime
  
  FREE

itemsitem

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions

Get 1 credit every month for the audiobook of your choice

No commitment, cancel anytime at kobo.com/account/subscriptions

Includes eBooks

Includes audiobooks

Includes 30 hours of listening time

No commitment, cancel anytime at kobo.com/account/subscriptions
Audiobook
by ,

Available:
. No commitment, cancel anytime at kobo.com/account/subscriptions.

Pre-order
1 audiobook monthly

+ FREE 30-day trial

Special Offer

Get 1 credit every month to exchange for an audiobook of your choice

*No commitment, cancel anytime

FREE

Recommended For You

Skip side bar filters

Hidden Persuasion

33 psychological influence techniques in advertising

by Marc Andrews, Matthijs van Leeuwen, Rick van Baaren ...

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology ... Read more

$22.99 CAD

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in infl uencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology
... Read more

A to Z Guide to Film Terms

by Tim Moshansky ...

An insider's guide to the terms and phrases used by the people who make movies and tv shows. If you want to work in the "biz," or just enjoy movies and how they are made, then this book is for you.Initally released in 1995, the print edition has sold over 20,000 copies. Written by location scout Tim Moshansky, this book contains terms spoken on film sets by actual crews. A must for film buffs!Have ... Read more

$6.99 CAD or Free with Kobo Plus

An insider's guide to the terms and phrases used by the people who make movies and tv shows. If you want to work in the "biz," or just enjoy movies and how they are made, then this book is for you.Initally released in 1995, the print edition has sold over 20,000 copies. Written by location scout Tim Moshansky, this book contains terms spoken on film sets by actual crews. A must for film buffs!Have
... Read more
The Content Trap

A Strategist's Guide to Digital Change

by Bharat Anand ...

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To ... Read more

$14.99 CAD

Also available as: Audiobook

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart StoresHarvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERGCompanies everywhere face two major challenges today: getting noticed and getting paid. To
... Read more

Also available as: Audiobook
Branded Beauty

How Marketing Changed the Way We Look

by Mark Tungate ...

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo ... Read more

$36.99 CAD

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best.Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo
... Read more
Ground Wars

Personalized Communication in Political Campaigns

by Rasmus Kleis Nielsen ...

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of ... Read more

$43.99 CAD

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of
... Read more
Cracked

How Telephone Operators Took on Canada’s Largest Corporation ... And Won

by Joan M. Roberts ...

2015 Ontario Historical Society Alison Prentice Award — Winner2016 Heritage Toronto Book Award — NominatedThe story of the Bell Canada union drive and the phone operator strike that brought sweeping reform to women’s workplace rights.In the 1970s, Bell Canada was Canada’s largest corporation. It employed thousands of people, including a large number of women who worked as operators and endured ... Read more

$8.99 CAD

2015 Ontario Historical Society Alison Prentice Award — Winner2016 Heritage Toronto Book Award — NominatedThe story of the Bell Canada union drive and the phone operator strike that brought sweeping reform to women’s workplace rights.In the 1970s, Bell Canada was Canada’s largest corporation. It employed thousands of people, including a large number of women who worked as operators and endured
... Read more
The Disneylands That Never Were

by Shaun Finnie ...

In 1955 Walt Disney presented the world's first theme park. Disneyland opened with just 18 rides and attractions. Today there are eleven Disney parks around the globe. Visitors can spend weeks at a time in these resorts, often staying in one of Disney's own hotel rooms. But in the last fifty years the Disney Imagineers have designed thousands of rides, attractions, hotels, and even entire theme ... Read more

$9.99 CAD or Free with Kobo Plus

In 1955 Walt Disney presented the world's first theme park. Disneyland opened with just 18 rides and attractions. Today there are eleven Disney parks around the globe. Visitors can spend weeks at a time in these resorts, often staying in one of Disney's own hotel rooms. But in the last fifty years the Disney Imagineers have designed thousands of rides, attractions, hotels, and even entire theme
... Read more
Instant Songwriting: Musical Improv from Dunce to Diva Part 2 (Decent Level)

by Nancy Howland Walker ...

Instant Songwriting is the ultimate how-to book for musical improvisers and an excellent resource for songwriters. With over two decades of musical improv experience, Nancy Howland Walker guides you with clear, logical and fun step-by-step exercises, from the very basics of putting a song together, to highly advanced song techniques.Whether you are new to the art form or experienced, your songs ... Read more

$5.99 CAD or Free with Kobo Plus

Instant Songwriting is the ultimate how-to book for musical improvisers and an excellent resource for songwriters. With over two decades of musical improv experience, Nancy Howland Walker guides you with clear, logical and fun step-by-step exercises, from the very basics of putting a song together, to highly advanced song techniques.Whether you are new to the art form or experienced, your songs
... Read more
The Art of the Book Proposal

by Eric Maisel ...

Here is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a desirable proposal, and checklists to keep track of the project's progress, The Art of the Book Proposal provides the framework on which to build a great ... Read more

Was $13.99 CAD Now $8.99 CAD

Here is an expert's guide through the elements of a nonfiction book proposal, including the outline, chapter summaries, marketing/publicity, book and chapter titles, and more. Filled with exercises designed to help a writer conceive and create a desirable proposal, and checklists to keep track of the project's progress, The Art of the Book Proposal provides the framework on which to build a great
... Read more
20 Basic Rules for Professional Screenwriting

Professional Screenwriting, #1

by Richard Finney ...

Series Book 1 - Professional Screenwriting
Those who can't do… teach.This old adage has ended up being true with past books about teaching screenwriting. The authors of those books had no real industry experience as working screenwriters. Or their experience was so old, what they had to teach was not relevant to today's movie industry."20 Basic Rules for Professional Screenwriting" is a primer written by a working screenwriting ... Read more

$0.99 CAD or Free with Kobo Plus

Those who can't do… teach.This old adage has ended up being true with past books about teaching screenwriting. The authors of those books had no real industry experience as working screenwriters. Or their experience was so old, what they had to teach was not relevant to today's movie industry."20 Basic Rules for Professional Screenwriting" is a primer written by a working screenwriting
... Read more
Sex Sells: Women in Photography and Film

by Rhetta Akamatsu ...

What is one thing the print media, stage, and screen have in common?They all have, and still do, used sexual suggestion and the nude or scantily clad female body to sell their products.From the birth of photography, the camera and other media have been used to capture the essence of men's sexual fantasies. Women indecently dressed have been a constant source of fascination for men from the ... Read more

$6.99 CAD or Free with Kobo Plus

What is one thing the print media, stage, and screen have in common?They all have, and still do, used sexual suggestion and the nude or scantily clad female body to sell their products.From the birth of photography, the camera and other media have been used to capture the essence of men's sexual fantasies. Women indecently dressed have been a constant source of fascination for men from the
... Read more
Taming Lil' Mo (Next Level Publishing Presents)

by Cynthia Loving ...

The life of an R&B Diva can be filled with money, fame and wild times. For Cynthia Loving aka Lil' Mo there was nothing easy about her rise to stardom. From surviving a near death assault to climbing the billboard charts, Cynthia Loving takes her readers on an intense ride from the opening page. For nearly two decades the world has known Lil' Mo for her platinum selling work with megastars like ... Read more

$13.99 CAD or Free with Kobo Plus

The life of an R&B Diva can be filled with money, fame and wild times. For Cynthia Loving aka Lil' Mo there was nothing easy about her rise to stardom. From surviving a near death assault to climbing the billboard charts, Cynthia Loving takes her readers on an intense ride from the opening page. For nearly two decades the world has known Lil' Mo for her platinum selling work with megastars like
... Read more

Rakuten Kobo

eReaders

Apps

Accessories

What is Kobo Super Points?

Reward Yourself

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“rick van baaren”

Hidden Persuasion

People who read this also enjoyed

A to Z Guide to Film Terms

The Content Trap

Branded Beauty

Ground Wars

Cracked

The Disneylands That Never Were

Instant Songwriting: Musical Improv from Dunce to Diva Part 2 (Decent Level)

The Art of the Book Proposal

20 Basic Rules for Professional Screenwriting

Sex Sells: Women in Photography and Film

Taming Lil' Mo (Next Level Publishing Presents)

eReaders

Apps

Accessories

Shopping Cart

You're getting the VIP treatment!

Your Shopping Cart is empty

Available:

1 audiobook monthly

+ FREE 30-day trial

Available:

1 audiobook monthly

+ FREE 30-day trial

Recommended For You

“rick van baaren”

Show:

People who read this also enjoyed