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The Illusion of Choice

16½ psychological biases that influence what we buy

by Richard Shotton ...

**'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.**Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, ... Read more

$17.99 CAD

**'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.**Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made,
... Read more
The Choice Factory

25 behavioural biases that influence what we buy

by Richard Shotton ...

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a ... Read more

$17.99 CAD

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.By observing a
... Read more
Audiobook

Audiobook

The Illusion of Choice

16½ psychological biases that influence what we buy

by Richard Shotton ...

Narrated by Simon Cole ...

Unabridged

4 hours 38 min

**'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.**Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made, ... Read more

$31.74 CAD

Also available as: eBook

**'This book will make you better at your job' – Jonah Berger, bestselling author of ContagiousDiscover the psychological biases that shape every buying decision – and how to use them in business.**Every day we make hundreds of choices, many of them commercial.What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?These choices might appear to be freely made,
... Read more

Also available as: eBook
Audiobook

Audiobook

The Choice Factory

The award-winning guide to behavioural science and marketing

by Richard Shotton ...

Narrated by Simon Cole ...

Unabridged

5 hours 1 min

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a ... Read more

$31.99 CAD

**Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business.Voted #1 in the BBH World Cup of Advertising Books**Winner of the Sales and Marketing Category at the Business Book AwardsBefore you can influence decisions, you need to understand what drives them. The Choice Factory is an essential listen for anyone who wants to learn.By observing a
... Read more
Hacking the Human Mind

The behavioral science secrets behind 17 of the world's best brands

by MichaelAaron Flicker, Richard Shotton ...

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science ... Read more

$17.99 CAD

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This book reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science
... Read more
Audiobook

Audiobook

Hacking the Human Mind

The behavioral science secrets behind 17 of the world's best brands

by MichaelAaron Flicker, Richard Shotton ...

Narrated by Matt Reeves ...

Unabridged

5 hours 14 min

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This audiobook reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science ... Read more

$31.99 CAD

'A book for the ages' – Rory Sutherland, author of AlchemyHow did the world's best brands get so big?They had more than great products – they hacked the human mind.This audiobook reveals their secrets.Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science
... Read more

Audiobook

Audiobook

The Anatomy of Humbug

How to Think Differently About Advertising

by Paul Feldwick ...

Narrated by Paul Feldwick ...

Unabridged

4 hours 5 min

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too ... Read more

$21.99 CAD or Free with Kobo Plus

Also available as: eBook

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too
... Read more

Also available as: eBook
The Diary of a CEO

The 33 Laws of Business and Life

by Steven Bartlett ...

**A galvanizing playbook for success from Steven Bartlett, one of the world’s most exciting entrepreneurs and the host of the No. 1 podcast The Diary of a CEO"This is a must-read for anyone dreaming of doing something audacious." Jay Shetty"Valuable lessons about the importance of following a different and unconventional path to power.” Robert Greene**At the very heart of all the success and ... Read more

$16.99 CAD

Also available as: Audiobook

**A galvanizing playbook for success from Steven Bartlett, one of the world’s most exciting entrepreneurs and the host of the No. 1 podcast The Diary of a CEO"This is a must-read for anyone dreaming of doing something audacious." Jay Shetty"Valuable lessons about the importance of following a different and unconventional path to power.” Robert Greene**At the very heart of all the success and
... Read more

Also available as: Audiobook
Outstanding Teaching

Engaging Learners

by Andy Griffith, Mark Burns ...

A class can be skilled and motivated to learn without a teacher always having to lead. Engaging learners in this way unpicks intrinsic motivation, the foundation that underpins a productive learning environment and helps to develop independent learning, creativity and improved behaviour management.Based on five years of intensive research through Osiris Educational's award-winning Outstanding ... Read more

$24.99 CAD or Free with Kobo Plus

A class can be skilled and motivated to learn without a teacher always having to lead. Engaging learners in this way unpicks intrinsic motivation, the foundation that underpins a productive learning environment and helps to develop independent learning, creativity and improved behaviour management.Based on five years of intensive research through Osiris Educational's award-winning Outstanding
... Read more
I'm Afraid Debbie from Marketing Has Left for the Day

How to Use Behavioural Design to Create Change in the Real World

by Morten Münster ...

How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.By examining an ar... ... Read more

$4.99 CAD

Also available as: Audiobook

How to Use Behavioural Design to Create Change in the Real WorldIn this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.By examining an ar...
... Read more

Also available as: Audiobook
Consumerology

The Truth about Consumers and the Psychology of Shopping

by Philip Graves ...

Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things ... Read more

$17.99 CAD

Why market research does not work.Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things
... Read more
The Keys to Persuasion

Mastering the 10 Keys to Changing the Mind

by Gert Scholtz ...

Why is it so important for us to acquire the skill of persuasion? The answer is simple: every day of our lives, we need to persuade someone of something, whether in the workplace or in our personal lives. Whether you are convincing a colleague to buy into a new initiative, pitching an important deal to a client or trying to convince your five-year-old to go to bed, you are persuading someone of ... Read more

$11.99 CAD

Why is it so important for us to acquire the skill of persuasion? The answer is simple: every day of our lives, we need to persuade someone of something, whether in the workplace or in our personal lives. Whether you are convincing a colleague to buy into a new initiative, pitching an important deal to a client or trying to convince your five-year-old to go to bed, you are persuading someone of
... Read more

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Recommended For You

“richard shotton”

The Illusion of Choice

The Choice Factory

The Illusion of Choice

The Choice Factory

Hacking the Human Mind

Hacking the Human Mind

People who read these also enjoyed

The Anatomy of Humbug

The Diary of a CEO

Outstanding Teaching

I'm Afraid Debbie from Marketing Has Left for the Day

Consumerology

The Keys to Persuasion

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