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Brand Power Direct 101

by Rhett Butler ...

WHY DO SOME BRANDS COMMAND ATTENTION, LOYALTY, AND A PREMIUM-while others, even with a better product, remain invisible?In Brand Power Direct 101, brand strategist Rhett Butler reveals that the answer is not simply better marketing. It is psychology. Drawing on the enduring metaphor of Freud's Id, Ego, and Superego, Butler gives founders, executives, creators, and communications leaders a ... Read more

$14.99 CAD

WHY DO SOME BRANDS COMMAND ATTENTION, LOYALTY, AND A PREMIUM-while others, even with a better product, remain invisible?In Brand Power Direct 101, brand strategist Rhett Butler reveals that the answer is not simply better marketing. It is psychology. Drawing on the enduring metaphor of Freud's Id, Ego, and Superego, Butler gives founders, executives, creators, and communications leaders a
... Read more
Loving This Planet

Leading Thinkers Talk About How to Make A Better World

by Helen Caldicott, Maude Barlow, Bill McKibben, Lester Brown, Janette Sherman-Nevinger, Hugh Gusterson, Chris Hedges, Diane Curran, Vini Gautam Khurana, David Krieger, Carole Gallagher, Jonathan Schell, William Hartung, Michael T. Klare, Daniel Ellsberg, Antony Loewenstein, John Church, Rhett Butler, Martin Sheen, Arjun Makhijani, Lily Tomlin, Michael Madsen, Bob Herbert, Frances Fox Piven, Denis Hayes, Phil Radford ...

Conversations on sustainability, renewable energy, and other pressing issues: "A level of intellectual discussion all too absent in our national discourse." — BooklistA co-founder of Physicians for Social Responsibility, named one of the most influential women of the twentieth century by the Smithsonian Institute, Helen Caldicott presents a valuable collection of her interviews with prominent ... Read more

$17.99 CAD or Free with Kobo Plus

Conversations on sustainability, renewable energy, and other pressing issues: "A level of intellectual discussion all too absent in our national discourse." — BooklistA co-founder of Physicians for Social Responsibility, named one of the most influential women of the twentieth century by the Smithsonian Institute, Helen Caldicott presents a valuable collection of her interviews with prominent
... Read more
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Audiobook

My Name Is Tani . . . and I Believe in Miracles

The Amazing True Story of One Boy’s Journey from Refugee to Chess Champion

by Tanitoluwa Adewumi ...

Narrated by Ronnie Butler, Rhett Price, Siiri Scott ...

Unabridged

6 hours 53 min

In their escape from Boko Haram's reign of terror in Nigeria, Tani's family's journey to the United States was nothing short of a miracle. Then 8-year-old Tani started competing with his public school in the ultra-exclusive chess clubs of New York City – and winning. A true story of sacrificing everything for family and living with nothing but hope.Tani Adewumi didn’t know what Boko Haram was or ... Read more

$28.99 CAD

Also available as: eBook

In their escape from Boko Haram's reign of terror in Nigeria, Tani's family's journey to the United States was nothing short of a miracle. Then 8-year-old Tani started competing with his public school in the ultra-exclusive chess clubs of New York City – and winning. A true story of sacrificing everything for family and living with nothing but hope.Tani Adewumi didn’t know what Boko Haram was or
... Read more

Also available as: eBook

The Brand Gap, Revised Edition

by Marty Neumeier ...

Series series AIGA Design Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five ... Read more

$37.99 CAD

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn:• the new definition of brand• the five
... Read more
The Quest

Energy, Security, and the Remaking of the Modern World

by Daniel Yergin ...

**“A sprawling story richly textured with original material, quirky details and amusing anecdotes . . .” —Wall Street Journal“It is a cause for celebration that Yergin has returned with his perspective on a very different landscape . . . [I]t is impossible to think of a better introduction to the essentials of energy in the 21st century. The Quest is . . . the definitive guide to how we got here.” ... Read more

$17.99 CAD

Also available as: Audiobook

**“A sprawling story richly textured with original material, quirky details and amusing anecdotes . . .” —Wall Street Journal“It is a cause for celebration that Yergin has returned with his perspective on a very different landscape . . . [I]t is impossible to think of a better introduction to the essentials of energy in the 21st century. The Quest is . . . the definitive guide to how we got here.”
... Read more

Also available as: Audiobook
Design of Business

Why Design Thinking is the Next Competitive Advantage

by Roger L. Martin ...

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and ... Read more

$36.99 CAD or Free with Kobo Plus

Most companies today have innovation envy. They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and
... Read more
Thinking in New Boxes

A New Paradigm for Business Creativity

by Alan Iny, Luc De Brabandere ...

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now ... Read more

$11.99 CAD

Also available as: Audiobook

When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters.LIGHTERS?With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now
... Read more

Also available as: Audiobook
Merchants of Doubt

How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming

by Naomi Oreskes, Mr Erik M. Conway ...

The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers.Merchants ... Read more

$17.99 CAD

Also available as: Audiobook

The U.S. scientific community has long led the world in research on such areas as public health, environmental science, and issues affecting quality of life. Our scientists have produced landmark studies on the dangers of DDT, tobacco smoke, acid rain, and global warming. But at the same time, a small yet potent subset of this community leads the world in vehement denial of these dangers.Merchants
... Read more

Also available as: Audiobook
Design Thinking for Strategic Innovation

What They Can't Teach You at Business or Design School

by Idris Mootee ...

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkitsAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and ... Read more

$28.99 CAD

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkitsAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and
... Read more
Climate Wars

How Peak Oil and the Climate Crisis Will Change Canada (and Our Lives)

by Gwynne Dyer ...

From one of the world’s great geopolitical analysts, a terrifying glimpse of the none-too-distant future, when climate change will force the world’s powers into a desperate struggle for advantage and even survival.Dwindling resources. Massive population shifts. Natural disasters. Spreading epidemics. Drought. Rising sea levels. Plummeting agricultural yields. Crashing economies. Political ... Read more

$12.99 CAD

From one of the world’s great geopolitical analysts, a terrifying glimpse of the none-too-distant future, when climate change will force the world’s powers into a desperate struggle for advantage and even survival.Dwindling resources. Massive population shifts. Natural disasters. Spreading epidemics. Drought. Rising sea levels. Plummeting agricultural yields. Crashing economies. Political
... Read more
Kellogg on Branding

The Marketing Faculty of The Kellogg School of Management

Edited by Alice M. Tybout, Tim Calkins ...

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts, ... Read more

$27.99 CAD

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes:The latest thinking on key branding concepts,
... Read more
SuperFuel

Thorium, the Green Energy Source for the Future

by Richard Martin ...

Series series MacSci
A riveting look at how an alternative source of energy is revoluntionising nuclear power, promising a safe and clean future for millions, and why thorium was sidelined at the height of the Cold WarIn this groundbreaking account of an energy revolution in the making, award-winning science writer Richard Martin introduces us to thorium, a radioactive element and alternative nuclear fuel that is far ... Read more

$19.99 CAD

A riveting look at how an alternative source of energy is revoluntionising nuclear power, promising a safe and clean future for millions, and why thorium was sidelined at the height of the Cold WarIn this groundbreaking account of an energy revolution in the making, award-winning science writer Richard Martin introduces us to thorium, a radioactive element and alternative nuclear fuel that is far
... Read more

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“rhett butler”

Brand Power Direct 101

Loving This Planet

My Name Is Tani . . . and I Believe in Miracles

People who read these also enjoyed

The Brand Gap, Revised Edition

The Quest

Design of Business

Thinking in New Boxes

Merchants of Doubt

Design Thinking for Strategic Innovation

Climate Wars

Kellogg on Branding

SuperFuel

eReaders

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